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Wally Fry

Wally Fry is a born and bred South African where Zulu was (almost) his first language and meat was very much part of his life. Wally was a meat eater and a goat herder. Wally and his wife, Debbie, started making protein alternatives for their own consumption back in 1991. This eventually lead to Wally becoming vegetarian and was the start of Fry’s Family Foods.
He is well known for his determination in highlighting the detrimental impact that the meat, fish, poultry and dairy industries currently have on the planet. Because of its high degree of inefficiency compared to plant protein production, animal agriculture is disproportionately depleting the planet’s dwindling reserves of fresh water, land, fuel, and other resources. “The more that this is highlighted, the more the human consciousness as a whole will understand the need to minimize the impact we humans are inflicting on the environment,” Wally says.
In November 2010, Wally was also invited to address delegates at the World Preservation Foundation Conference in London. This conference, entitled “Leaders Preserving our Future: Pace and Priorities on Climate Change” brought together world leading scientists, campaigners, politicians and celebrities to debate and discuss solutions to climate change. A main focus of this conference was the environmental impact of food production and farming in relation to global food and water security. Wally formed part of a high profile panel discussion to explore food production, farming and the environment.
Wally, is still actively involved in growing Fry’s internationally and is a Director at The Fry’s Family Foundation which is committed to developing partnerships and programs throughout the world that serve to promote the interests of animals.