We were named Best Vegan “Meat” at the VegfestUK Awards 2021

We were awarded the Best Vegan “Meat” award at the annual VegFestUK awards this week.

Bringing to the fore the best of the best in the vegan community, the annual VegFestUK awards spanned 21 categories, such as best Vegan “Meat”, Vegan Mylks, Media Publications, Vegan Fashion & Footwear and Vegan Community Project all voted on by passionate foodies, vegans, flexitarians, and plant-based eaters from around the UK.

We took just under a quarter of the votes in the hotly contested category from vegan and vegetarian food fans from across the UK. The VegfestUK Awards enter their 15th consecutive year in 2021, spanning an era that has witnessed the explosion of plant-based diets and ethical veganism.

2021 has seen tremendous growth for us, especially after having recently joined forces with other leading vegan food brands Oumph! and LikeMeat as part of the LIVEKINDLY collective.

When announcing the best vegan “meat” substitutes category, VegFestUK founder Tim Barford, said: “The Favourite Vegan “Meat” Category is a hotly contested category to compete in because of the large amount of investment recently in the meat alternative sector.”

Our plant-based meat alternatives are extremely versatile and can be used in a number of vegan recipes. Our range includes our Chicken-Style Nuggets, Pea Protein Mince, Golden Crumbed Schnitzels, Big Fry Burgers, and so many more.

We are a family of vegetarians and vegans, and since day one it has been our goal to make great tasting, high protein vegan food; initially for ourselves, and now our customers all over the world.

VegFestUK has been such a huge part of our journey as a plant-based brand, from our family kitchen in South Africa, to the shelves of some of the biggest supermarkets in the UK, so it’s an honour to be recognised by such a prestigious institution within the vegan community.

This award gives us great motivation to continue our commitment to creating the best tasting, most innovative, ethical, and plant-based meat-alternatives for our customers. 


Festive Meal Planning Made Plant-based

The festive season is here so it’s time to throw the diet plan out the window, ready the almond milk for Santa’s arrival and start planning your Christmas dinner ideas. Whether you’re plant-based yourself, have vegetarian guests coming or just want some delicious vegetable-based recipes in your festive cooking arsenal, we’ve got you covered with our best meat-free Christmas menu ideas.

There are so many reasons to eat plant-based this festive season. It could be to reduce your carbon footprint, to save animals or for your health. But going plant-based doesn’t mean that you have to miss out on a delicious Christmas dinner. You can recreate what you would normally make, but make it vegan. While meat and dairy are cornerstone ingredients of the traditional feast, your vegan Christmas dinner can include all of your favourites without sacrificing the flavour of the food you love.

Here are our top delicious Festive recipes and tips that will make this season’s eatings full of joy and merriment:






For the Main Table:





VEGAN CHRISTMAS PUDDING – recipe from The Veg Space

VEGAN MINCE PIES – recipe from A Virtual Vegan


We nabbed two top three finalist accolades in the 2021 Nourish Awards

We are so honoured to have landed two top three finalist accolades in the 2021 Nourish Awards. Nourish is Australia’s leading plant-based magazine, and so the competition was rife. We were competing against some of Australia’s biggest names in plant-based products. We managed to land in the top three in both the ‘Best Alternative Meat’ and ‘Best Vegan Frozen Meal’ categories from over 200,000 votes cast in this year’s awards.

The Nourish Awards see Aussies vote for their favourite vegan and plant-based products across a multitude of categories, creating Australia’s definitive guide to the best vegan food and lifestyle products on offer.

The competition is completely consumer-driven and we are thrilled to know that the Australian vegan and plant-based community love us just as much as we love them. The demand for delicious plant-based alternatives is ever growing, so we’re proud to hear the power of plants and our products are resonating with so many Aussies.

To be named a top three finalist in two categories amongst other powerhouses in the market is an incredible validation. To know that our products are making a delicious and kinder difference in kitchens across the country is both humbling and exciting.

It’s amazing that retailers are responding to the growing consumer demand for plant-based foods and to see our consumers opting for products that are delicious, great quality and super versatile.

We want to say a huge thanks to everyone that voted, and to the Nourish team who are helping to grow the awareness of plant-based options in Australia.

Our range with key favourites like our Quinoa and Brown Rice Protein Burgers, Rice Protein & Chia Nuggets, and Soy & Flaxseed Schnitzels is available from Coles, Woolworths and select independent stores.


Tammy Fry’s new book ‘Made with Love & Plants’ is in stores now!

Tammy Fry (Co-Founder of Fry’s) has just launched her first published book, Made with Love & Plants! Tammy is a leading plant-based food advocate as well as a vocal animal rights activist, plant-based nutritionist, high-level athlete, international plant-based spokesperson and mom of two. She was named as one of the “Eight Women Who are Changing the World for Animals Through Food” from Female First UK, and is known for her passionate stance on living kindly in a way that honours both your body and the planet.

Her book, Made with Love & Plants is jam-packed with over 75 delicious, easy-to-make recipes including gluten-free recipes, batch cooks, wholefood plant-based recipes, plants on fire recipes (making the most epic plant-based BBQ), gut health recipes, breakfast yumminess, healthy lunchbox treats and sustainable, edible, homemade gifts!  The recipes have all been chef and mom-tested and are simple to follow, and made with good, wholesome ingredients. 

The book is also a lifestyle guide that supports the transition to a plant-based life.

Tammy’s hope is that this book inspires people to start their own journey to holistic health and wellness and supports those that are already on one.  The content covers a range of holistic lifestyle tips, the ideal plant-based pantry list and a shopping guide, meal plans and a guide on how to write your own meal plans using the recipes in the book, plant-based cooking on a budget, navigating the supermarket, reading product labels and loads more.

You can get the book on Amazon here!


Fry’s helps families jump on the plant-based train  

How many times have you begged and pleaded with your children to eat their vegetables? For many parents, ‘eat your vegetables!’ is a nightly refrain at dinner tables across the globe. Here are some easy and delicious ways to incorporate more plant-based meals into your daily routine, with flavours to delight even the fussiest of little eaters.

We are on a mission to show families across the country how they can enjoy a plant-based diet without sacrificing flavour and variety. The shift away from meat-based meals is a growing trend in Australia, with the range of tasty plant-based options continuing to grow.

Families, vegans, vegetarians and ‘flexitarians’ now have more options than ever before to enjoy some of their favourite traditional recipes – think spaghetti bolognese, lasagne or chicken nuggets – while enjoying the health benefits of a plant-based diet, contributing less impact on the environment and being kinder to animals.

While there has been a massive shift in Australia when it comes to eating less meat, the average Australian is still consuming more than 100kg annually. However, with the growing variety of healthy, plant-based alternatives available, it’s now easier than ever to make a difference from your own kitchen.  

When it comes to incorporating more plant-based foods into your family’s lifestyle, the options are endless. We can see from the growth of our company that the industry is changing at a rapid pace.

There’s more choice, more awareness, and more opportunities for consumers to consider the positive impact that eating plant-based meats has on their health and the environment.

While we have seen the trend gain momentum over the past few years, plant-based products have been a part of our family’s life for more than 30 years.  

Wally and Debbie Fry who started Fry’s were early pioneers of alternative meat products and were creating tasty vegetarian and vegan recipes in their family kitchen in South Africa 30 years ago.  

What started off as a trend, we believe is now a rooted lifestyle choice and it is just going to continue to grow. It’s now even becoming commonplace to see plant-based meats within the meat section. So, in effect it’s been a perfect storm of increased availability of plant-based products and a spike in the willingness of retailers to feature plant-based brands within their stores. 

Some of our family’s favourite recipes include a plant-based burger patty cooked on the barbie, a delicious spaghetti bolognese filled with herbs and spices, and warming cottage pie.

A common myth surrounding meat alternatives is that the products contain unnecessary and artificial ingredients and it’s a myth we are more than happy to bust.

All Fry’s products are non-genetically modified, MSG Free, and vegan. We try to provide consumers with as much information on living a plant-based lifestyle, including tips, tricks and recipes to make it the norm, by being easy and nutritious.

Get started with Debbie Fry’s delicious Cottage Pie recipe here!



Imagine if there was a delicious, guilt-free way you could enjoy all your favourite seafood recipes while still doing your part to care for the world’s oceans?

Our family is excited to announce that we’ve taken up this challenge, offering tasty, plant-based seafood alternatives – Fry’s Golden Crispy Fish-Style Fillets and Battered Prawn-Style Pieces – and partnering with Sea Shepherd, a marine conservation organisation that’s dedicated to protecting and sustaining our oceans.

As a family, we have grown up by the ocean – it is our sanctuary. In our hometown on the Sunshine Coast, the ocean is right at our doorstep. To us, the ocean is home. Which is why we will be donating $15,000 to Sea Shepherd from the sales of our Fish-Style Fillets worldwide, to help them continue their vital work protecting the earth’s biggest eco-system, the ocean.

For 30 years, our family has been committed to helping people change the world from their kitchen table by choosing kinder food options that reduce the impact on our earth and our wildlife.

We know that our oceans are under threat due to overfishing, pollution, species extinction, habitat destruction and climate change. Reducing our fish consumption, educating ourselves on where seafood really comes from and understanding the impact that these changes have on the ocean can make a world of difference.

Sea Shepherd, who was featured in the recent Netflix documentary Seaspiracy, raises awareness of the threats our oceans face. Their mission is to defend, conserve and protect the oceans and all marine wildlife – a mission our family proudly stands behind.

Want some delicious and creative ways to try our Fish-Style Fillets or Battered Prawn-Style Pieces, head to our recipes and cookbook page.

To learn more about Sea Shepherd’s mission, visit:


10 Things You Can Do for the Ocean this World Oceans Day

Looking out for our oceans has never been this important. If you’ve watched the latest Netflix documentary, Seaspiracyyou’ll know that our impact on the ocean is dire. The film brought up everything from animal cruelty to ocean pollution, and it was tough to watch.  

But before we resign to the idea that making the world a better place is impossible, we should take a collective deep breath. There are many small actions that we can take here.  

 Here are 10 simple things you can do every day, because all our contributions matter. 

1 Try To Eat Less Seafood 

Cutting back or eliminating seafood from your diet is a big one. A reduction in seafood as a protein source will have a massively positive impact on the oceans. According to the Food and Agriculture Organization of the United Nations, a third of commercial fish stocks are being depleted at unsustainable levels. Ninety percent have been fully exploited. As the demand for fish increases, ocean supplies are becoming depleted more quickly and ecosystems are being radically disrupted. An easy solution is to swap out fish for vegetarian versions of your favourite seafood. Our vegan fish alternative, Fry’s Fish-Style Fillets, are a great option, or for another vegan seafood option, try our Battered Prawn-Style Pieces. These are doubly good for the ocean because we’re donating all the proceeds of our vegan seafood range to Sea Shepherd from May till October 2021. 

2 Reduce Your Energy Consumption 

The ocean has absorbed 90% of the excess heat created by burning fossil fuels in the last half-century. Our beautiful blue has been working overtime for us. Sadly though this means that waters are warmer which is affecting where fish swim and their reproduction cycles. It’s also wreaking havoc on our sea levels which in turn creates more natural disasters on land. You can make a change by being conscious of your energy use at home and work; using public transport (or walking or riding your bike to work); switching to fluorescent light bulbs; turning off lights when they’re not needed and unplugging electronics.  

3 Watch Out for Greenwashing 

Some labels are trustworthy and helpful, while others are misleading and are just there to create a false sense of security. For example, on its own, the word “sustainable” means very little and looking for reputable certifications to ensure the food you buy is sustainable is critical. This is true for all food, not just fish. Learn more about how to spot greenwashing here. 

4 Try Going Plant-Based 

A surprising fact is that pigs, chickens and cows are the world’s leading oceanic predators. The waste runoff of livestock operations on land have caused more than 500 nitrogen flooded dead zones in the oceans. Animal agriculture is also responsible for more greenhouse gasses than the entire transport industry combined. Our appetite for meat is affecting the temperature and cleanliness of our waters.  Buying more sustainable products like plant-based fish or seafood, helps keep them on shelf, thereby giving others people considering change the option too.  This is a powerful step you can take to be an advocate for change. 

5 Use Less Plastic 

The more plastic we use, the more plastic ends up in the ocean. It is estimated by 2050 there will be more plastic in the sea than fish. Interestingly the main source of ocean plastic pollution is not plastic straws but is actually fishing lines. (See Step #1 and #4. Plant-based fish alternatives remove the need for fishing lines). As much as possible, reduce and reuse, and then recycle! We’ve been ditching the plastic inners in many of our product boxes and have a plan in action that is moving us towards 96% recyclable or recycled packaging by the end of 2021. 

6 Take Care of the Beach 

Whether you are relaxing on the beach, surfing or diving, always clean up after yourself. Respect the ocean by not interfering with wildlife or removing rocks and coral. Participate in or organise local beach clean-ups. Pick up what you find no matter how big or small. Neglected, lightweight debris will be blown into the sea. 

7 Read Labels Carefully and Educate Yourself 

Don’t purchase items that exploit marine life and choose ocean-friendly products. There are many products on the market that harm fragile coral reefs and marine populations. Avoid purchasing coral jewellery, tortoiseshell hair accessories, cosmetics containing shark squalene and other shark product, as well as fish tank accessories which are often sourced from fragile coastal ecosystems. Don’t buy fish as pets either and take a strong stance against keeping exotic species in captivity.  

8 Support Organisations That Protect the Ocean 

There are many local and global organisations that are fighting to protect ocean habitats and marine wildlife, like the brave people of Sea Shepherd. Consider giving financial support or volunteering for hands-on advocacy. We hope to raise about $15 000 for them in the next 6-months through the global sales of our Fish-Style Fillets and Battered Prawn-Style Pieces (both are available through your local retailers). We’ve been working with Sea Shepherd for years, and truly believe that they are ocean warriors and that they will do so much with this money for our beautiful ocean. 

9 Be the Change in Your Community 

One person can make a difference! Start beach cleanups, ask restaurants and supermarkets to offer more plant-based and fish-free options. Speak up if you notice threatened species on the menu or seafood counter. Take some time to research the ocean policies of government officials before casting your vote. An easy way to make a huge difference is cooking plant-based meals for friends and family to show them how delicious they can be. Have a look at our recipes to get some inspiration. 

10 Share your knowledge with others  

Inspire friends and family to watch Seaspiracy, post plant-based seafood recipes on your own social media pages and share interesting facts.  Be the inspiration for someone else’s change! 


Dear Ocean

I’m so sorry.

I’m sorry that we’ve taken you for granted. I am sorry for the oil spills, the pollution and all of the plastic.

I’m sorry for the destruction and devastation created by our greed and ignorance. More than anything, I’m sorry for all of the life we’ve taken from you.

My whole life you have been my lifeblood and my sanctuary, and now you offer the same to my children.

Not only do my family and I find our home within you, but you are home to over 2.2 million different species of life. You give them oxygen, food, shelter, and a safe place to live and be free – and I want to do more to help you protect them.

So I would like to make you this promise.

I promise to think of you each time I consider using plastic. I promise to help more people understand the importance of keeping fish off their plates. I promise to leave nothing behind when I spend time with you, and help others do the same. I promise to not take you for granted and help others do the same.

I know that when you die, we die too.

I’m working on being better. And I believe many others are too. I’m hopeful that soon we will go back to honouring you, loving you, and protecting you, as you have done for us for generations. It starts with the first step.

If trees are the lungs of our planet, then water is its blood. You are in me, above me, and far below me — or as Rumi said: “Unable to perceive the shape of You, I find You all around me. For You are everywhere.”

With love,

Tammy Fry


5 Easy ways to boost your immune system

COVID-19 has created a certain level of worry about our health and our quest for well-being is more important than ever before. Now really is the time to take action and make positive lifestyle changes. “Let food be thy medicine!” Hippocrates was right, food can provide us with essential building blocks to health and vitality and more importantly, can keep our immune system in fighting shape.


Our gut health is a critical component of overall health and a marker for the state of the immune system. The stomach essentially performs the task of separating the inside of our body from the outside world. It acts as a filter by removing toxins and waste from the body and allowing nutrients through. The highest and densest microbe population in your body can be found in your gut, where it plays a critical role in digestion, weight regulation and immune system function.

Building a healthy gut bacterium and avoiding foods that could damage the gut are just some ways you can support your immune system function.  If the gut is damaged in any way (for example leaky gut syndrome), your immune system spends much of its time and energy fighting the toxins that leak through your gut into your bloodstream.

So, how do you support your gut?

  • Eat fermented foods in order to get a wide variety of probiotics such as Kombucha, Kimchi and sauerkraut which provide an array of good bacteria
  • Take a prebiotic supplement or find foods that contain prebiotics that support the good bacteria as they are the precursor for good bacteria
  • Eat lots of fibre. Animal-based foods contain no fibre, but plant-based foods are loaded with it. Make sure you are getting a wide variety of plant-based foods, including whole grains, a wide range of fruit and vegetables, certain plant-based meats (like our range of meat alternatives) are usually high in fibre and are pesticide-free.
  • Avoid fruit and vegetables which have been sprayed with pesticides and chemicals. One of the most popular herbicides sprayed on crops contains the chemical, Glyphosate, which disrupts the gut wall which then allows bacteria to pass through the gut lining. This affects the functioning of the immune system. Try to buy organic wherever possible.
  • Limit intake of highly processed foods and animal products. Animals reared for human consumption contain the very chemicals that damage the stomach lining. The primary food source for these animals is genetically modified corn and soy which has usually been sprayed with herbicides containing glyphosate. The glyphosate accumulates in the animal’s body, which we then consume.


There are literally hundreds of natural herbs and vitamin supplements on the market and it can be confusing to decide which ones to buy. While there are no magic pills you can take to prevent a virus or a cold, there are some simple ones you can add to your everyday diet to give you a fighting chance.

  • Vitamin C: Can be taken as a supplement or found in high levels in peppers, guavas, oranges, strawberries and broccoli.
  • Vitamin D: A few minutes in the sunshine can boost your Vitamin D levels or take a supplement. A blood test will show your Vitamin D levels.
  • Zinc, Echinacea, Ashwagandha: All support immune system function and are our go-to’s when we’re feeling a little run down.
  • Garlic, rosemary, oregano, cinnamon, and turmeric: Can be added to your cooking to boost immunity and reduce inflammation in the body.


 Although you may be tempted to indulge in a little wine out of boredom, stress or even to celebrate being at home with your family or partner (especially now that alcohol is once again for sale in the shops), try to avoid excessive consumption. In fact, we recommend cutting it out altogether. Alcohol disrupts the gut barrier, allowing more bacteria to pass into the blood and reduces the number and function of macrophages, T and C cells – all of which are crucial to a well-functioning immune system.



When “stressed out” or anxious, your body produces stress hormones, which can suppress your immune system. So, in this incredibly challenging time for the human race, make sure you spend some time on some activities that minimize stress – doing a puzzle, practising mindfulness and breathing exercises, give meditation a go, do yoga in your bedroom, take an exercise class, get into your garden, or start cooking. Whatever makes you feel relaxed and happy—do more of that!

In a study conducted by Joe Dispenza and his team, average IgA levels (an antibody protein that forms part of your immune system) went up by 49.5% on average when study participants elevated their emotional state by practising love, joy, gratitude and inspiration for 10 minutes, three times a day.


Sleep. To. Feel. Unbelievable.  Sleep is a wonderful immune booster and let’s face it, a good REM sleep not only feels good, but it also grounds you by giving both your body and your mind the rest it needs to mentally, physically and emotionally stave off whatever comes your way. Studies have shown huge benefits to the immune system and an increased number of T-cells (immune cells which protect the body from cancer cells and other pathogens) when getting your full sleep quota.


Around-the-world burgers


Mexican Nacho Burger

Makes 2 burgers


  • 1 ripe avocado, peeled and pitted
  • 1 lemon
  • 1 tsp garlic powder
  • Salt and pepper, to season
  • ½ tomato, diced
  • ¼ onion, diced
  • 2 tbsp chopped fresh coriander
  • 1 pack Fry’s Traditional Burgers
  • 2 sesame seed burger buns
  • 3 slices white cheddar-style vegan cheese
  • ½ cup of corn chips


  • Corn salsa
  • Corn chips
  • Guacamole


  1. Place the avocado in a bowl and squeeze over the juice of half a lemon. Mash it using a fork until it forms a chunky guacamole consistency. Stir through the garlic powder and season with salt and pepper to taste.
  2. Combine the diced tomato and onion with the chopped coriander and squeeze over the juice of the remaining half lemon. Season with salt and pepper to taste.
  3. Prepare the Fry’s Traditional Burgers as per package instructions.
  4. Slice the burger buns in half and lightly toast the inside.
  5. Build the burger by spreading a generous portion of guacamole on both halves of the bun. Layer the bottom half with a burger patty, cheese slices, the tomato salsa and corn chips. Sandwich together with the other half of the bun.
  6. Serve alongside bowls of corn chips, guacamole and sweet corn salsa and ENJOY!


Sweet & Smoky Hawaiian Burger

Makes 2 burgers


  • 2 pineapple rings
  • ¼ cup barbeque sauce
  • 1 pack Fry’s Traditional Burgers
  • 2 sesame seed burger buns
  • ¼ cup vegan mayonnaise
  • 2 fresh lettuce leaves
  • 2 slices mozzarella-style vegan cheese
  • ½ red onion, cut into rings


  • Orange sweet potato fries
  • Vegan barbeque mayo dipping sauce


  1. Generously baste the pineapple rings with half the BBQ sauce to coat and fry in a hot griddle pan, basting as you cook.
  2. Cook the Fry’s Traditional Burgers as per package instructions.
  3. Slice the burger buns in half and lightly toast the inside.
  4. Make BBQ mayonnaise by combining the remaining BBQ sauce with the mayonnaise.
  5. Build the burger by spreading the BBQ mayonnaise on the bottom half of the bun, and top with a lettuce leaf, a burger patty, a slice of cheese, red onion rings and a pineapple ring and sandwich with the top half of the burger.
  6. Serve alongside orange sweet potato fries and ENJOY!


Classic American Cheeseburger

Makes 2 burgers


  • ¾ cup self-raising flour
  • ¼ cup of soda water
  • ¼ tsp salt
  • ½ onion, thinly sliced into rings
  • Vegetable oil, for frying
  • 1 pack Fry’s Traditional Burgers
  • 2 cheddar-style vegan cheese slices
  • 2 sesame seed burger buns
  • Margarine, to spread
  • 2 lettuce leaves
  • ½ tomato, sliced
  • 2-3 pickles, sliced
  • Tomato sauce
  • Mustard


  • Potato fries
  • Mustard
  • Tomato sauce


  1. Whisk the soda water with the self-raising flour and salt to make a batter.
  2. Heat about 2cm oil in a pan until hot and shimmering.
  3. Working in batches, coat the onion rings in batter and fry in the oil until they are golden and crispy.
  4. Cook the Fry’s Traditional Burgers according to the package instructions. Just before the patties are almost done in the pan, lay a slice of cheese over each, cover with a lid over the pan and allow the cheese to melt before removing the patties from the heat.
  5. Slice the buns in half and toast lightly before spreading margarine on both sides.
  6. Build the burger with a lettuce leaf on the bottom half of the bun, followed by a tomato slice and red onion rings, the cheese-covered burger patty and the sliced pickles. Squeeze over tomato sauce and mustard. Sandwich the burger with the top half of the bun.
  7. Serve alongside classic potato chips with mustard and tomato sauce to dip.

south african burger

South African Gatsby Burger

Makes 2 burgers


  • 1 medium sweet potato
  • 2 tsp coconut oil, melted
  • 1 tsp masala curry spice
  • ½ tsp garlic powder
  • ½ tsp paprika
  • Salt and pepper, to season
  • ¾ tin (410g) spicy tomato & onion mix
  • 1 pack Fry’s Traditional Burgers
  • 2 sesame seed burger buns
  • Margarine, to spread


  • Coleslaw


  1. Preheat the oven to 200°C.
  2. Make the masala fries by peeling the sweet potato and cutting it into spears.
  3. Pour over the coconut oil and toss to coat.
  4. Combine the masala spice, garlic powder, paprika, and salt and pepper and toss in the sweet potato chips to coat.
  5. Place on a baking tray and roast for 30 minutes, tossing them halfway, until soft on the inside and crispy on the outside.
  6. Heat the spicy tomato and onion mix in a small pot on the stove over medium heat until bubbling.
  7. Cook the Fry’s Traditional Burgers according to the pack instructions.
  8. Slice the buns in half and toast lightly before spreading margarine on both sides.
  9. Build the burger by placing the patty on the bottom half of the bun. Top with some of the spicy tomato relish, followed by the masala fries. Sandwich with the top half of the bun.
  10. Serve alongside a portion of coleslaw and ENJOY!