We’ve just launched Australia’s first vegan brioche bun!

We have some exciting news! We’ve just launched our vegan brioche buns, which are exclusively available at Woolworths! Our brioche bun has long been known as the perfect burger partner.  But this deliciously soft, rich and buttery bread is traditionally made with eggs and milk, so enjoying brioche has not been commonplace for vegans. Until now! Our brand-new Brioche Burger Buns are fluffy and sweet, and will make the perfect BFF for any of our burgers.

Creating the perfect burger bun to accompany our burgers felt like a wonderfully synergistic innovation.  The plant-based burger has been a staple of our product range since we opened our doors 30-years ago but this is the first time we have produced a bakery product!

The vegan food space is very different now compared to when we started our business in South Africa in 1991. The pace at which the plant-based industry is growing is most definitely reflected in our sales figures and in our new product development. We’ve grown nearly 30-40% year on year and in March alone we saw that same level of growth alone, because of how consumers’ buying habits have changed due to the COVID-19 pandemic.

Current circumstances aside, studies are showing that consumers are leaping on the growing array of plant-based options. Those who are restricting certain animal-based products but not following a strict vegan/ vegetarian diet account for nearly 50% of consumers globally.

If you’re looking for the perfect burger to have with your brioche, we have a range to choose from. Our Traditional Burger, Chicken-Style Burger and Quinoa and Brown Rice Protein Burgers are all high in protein, naturally cholesterol-free and non-GM.

Marinade your burger of choice with your favourite sauce and fire up the grill for chargrilled perfection.  Serve them up on a 100% vegan brioche bun, and you have a next-level plant-based burger meal!


Survival guide for families in self-isolation

As a parent, I know how difficult this time is for families with kids. We’re not only worrying about being isolated; we also have to worry about our child’s future in this world, our child’s education and a million and one other things. Unfortunately, I don’t have all the answers, but I’ve put together a survival guide for families during the isolation period.

Here are my top tips for surviving lockdown:



With the whole family in one space, you need to create some structure in the day. It doesn’t have to be inflexible, but a rough guide as to what gets done, when. Treat your days like any other days. Get up early to shower, make beds, eat breakfast and complete your usual list of morning chores. Set mini-goals for each day so that your kids understand what needs to be completed before they can head outside to play. Schedule mini-breaks too, for snacks, fresh air and perhaps some baking.

Make sure that everyone in the family is doing their bit to help out. Delegate chores and put up a chore chart. The very necessary cleaning frenzy means that everything from door handles, to the kettle handle, needs to be sanitised. Give each family member their own sanitiser spray and wipes for areas to sanitise.


Allow some time to chat with your children about the virus, how it spreads and how they can play a role in “flattening the curve”. Arm them with information, not fear. Some of them will have little contact with their friends, so give them the opportunity to call their friends for chats. Verbal communication always trumps texting. Listen to your children’s concerns and try to reassure them – encourage them to express their feelings.


It’s not often that families get to spend quality time together – no sports schedules, no school schedules, no work schedules – make the most of it. Get out into nature as a family, have evening firepits, roll pizza bases, do online family yoga, play board games and maybe even head out for some garden camping. Try and enjoy the time you have.


Get some lavender oil, a diffuser or light some candles and spend 10min together listening to relaxing music or guided meditation. We don’t always know how much our children may internalise their stress. By doing this, we bring peace into our homes and keep anxiety at bay.


There’s nothing like a workout to dissolve stress and anxiety. Build an obstacle course in your garden or house using chairs, tables, blankets, and the couch – the kids will have endless fun and you may be tempted to join in the action (keep it safe though – the hospitals don’t need more patients). Or get your kids to design workouts for the family to do together. Write out the numbers 1-10 on paper and several bodyweight movements – cut them out and place them in 2 different jars. Draw a number and a movement and write this down. This is a fun way to create home workouts.

Of course, we cannot forget “The toilet paper challenge”

Start teaching your kids how to use 2 squares of toilet paper at a time instead of fistfuls of toilet paper. The stuff is like gold, use it wisely!



I am one of these, so I know you are reading this post and rolling your eyes thinking “how on earth do I get through all of this?”

  • Find a few good documentaries (my kids love Planet Earth) and let the kids watch them while you work.
  • There are great educational apps and games – download them and lift the technology restrictions temporarily – DON’T FEEL GUILTY!
  • Download a few audiobooks that they can listen to.
  • Schedule your work into 2hr blocks. You work for 2 hrs, then you do something with the kids for 30min. If you start early, you should easily manage to complete your work tasks.

Stay safe out there!



We have joined forces with LIVEKINDLY Co!

We have exciting news! It has just been announced that the Fry Family Food Co. is joining the LIVEKINDLY Co. – a brand new company that is leading a global movement to build a sustainable future.

The LIVEKINDLY Co. is a collective of heritage and start-up brands and the company is planning to become one of the world’s largest plant-based food companies.

This relationship with the LIVEKINDLY Co. is our vision continued. We are thrilled to be part of this new company that is going to revolutionize the global plant-based food market. This venture gives us the opportunity to really scale up what we do in the plant-based food space.  We are going to reach more customers and change even more hearts and minds.

We’re the only South African company under the LIVEKINDLY Co. umbrella and we’re really proud to be bringing 30-years of experience, a deep understanding of local and global value chains in plant-based meat alternatives and a portfolio of over 60 plant-based products to the table.

Currently (with more to come) the brands under the LIVEKINDLY Co. portfolio are us (The Fry Family Food Co.), LikeMeat, as well as the fastest-growing plant-based digital media platform, LIVEKINDLY Media. The LIVEKINDLY Co. also has an equity stake in PURIS Holding, a really exciting company specialising in non-GMO, plant-based ingredients which means they are the only company in the plant-based food sector to own and operate the entire value chain of production.

While we’ve grown over three decades, moving into global markets and offering multiple product innovations, we’ve always remained family-owned and run. We are all really excited about this new adventure. We see it as a coming together of like-minded brands to create a movement for change. The family is still very involved in the business, and we will continue to create our award-winning products that our consumers know and love.

What makes us particularly excited is that unlike any other company in this space, the LIVEKINDLY Co. is creating a movement that will drive impact at scale and at speed.

With the help of the LIVEKINDLY Co., we hope to inspire more people to LIVEKINDLY for humanity, our home and those who share it with us.

Together we will be bringing so much more kindness to your plate.


Our top 8 vegan Valentine’s Day recipes

Valentine’s Day is just around the corner, and for those of you who are partaking in this romantic holiday, we’ve put together a roundup of recipes to treat your loved one, vegan style!  Sometimes the best strategy for Valentine’s Day is simply staying in for a mellow, cosy evening and cooking up a delicious feast for two. If you and your sweetheart are committed to the vegan lifestyle, you might be wondering how to treat each other this Valentine’s Day without all the meat and dairy that is usually involved. Get inspired with these delightfully delicious vegan Valentine’s Day recipes…

Spaghetti And Non-meat Balls

A delicious vegan twist on the classic Italian pasta dish, made with love and our Asian spiced burgers. This no-nonsense dish will have you acting out Lady and the Tramp in no time!vegan valentine’s day recipes

Chicken Style Shiitake Mushroom Risotto

Although risotto is one of the simplest meals you could whip up, there is something undeniably fancy about it. Maybe it’s the fact that you’re cooking with wine or the patience that’s involved with constantly stirring the rice. Whatever the reason, our chicken-style shiitake mushroom risotto is sure to wow your special someone.

vegan valentine’s day recipes

Vegetable Terrine With Polony

This delicious vegetable terrine is made with our polony slicing sausage and a decadent cashew and coconut cream purée. This recipe requires a little extra effort, but it’s worth it if you want to treat your sweetheart.

vegan valentine’s day recipes

Cape Malay Coconut Curry Served With Charred Apricots

Spice things up a bit with our Cape Malay coconut curry, featuring our chicken-style strips served with charred apricots.

vegan valentine’s day recipes

Vegan Schnitzels With Creamy Dill Sauce And Dairy-free Potato Salad

This recipe is fancy enough to be a treat, but it will also be appreciated by couples who are trying to eat healthier in the new year. This tasty dish is made with our crispy golden crumbed schnitzels drenched in a creamy dill sauce, served with a tangy German-inspired potato salad made with stock and vinegar.

vegan valentine’s day recipes

Vegan Corn Chowder With Prawn-style Pieces

This recipe is quick and easy, so you can spend more time with the one you love this Valentine’s Day. Make some corny jokes and enjoy this soothing dairy-free chunky corn and potato soup topped with our crispy prawn-style pieces.

vegan valentine’s day recipes

Meat Free Alfredo Pasta

Pasta dishes have a certain sensuousness to them, and this indulgent, creamy meat-free alfredo pasta cries out for a cosy and lovey-dovey night in. The best part is that if you’re both eating garlic, then you won’t have to worry about the dreaded “garlic breath” after your meal.

vegan valentine’s day recipes

Peri-peri Pizza

Who doesn’t love pizza for a cosy night in? Tuck your teeth into this delicious pizza made using our polony slicing sausage. You could even cut these into hearts using cookie cutters to show your sweetheart just how much you love them.

vegan valentine’s day recipes

Want to get more recipes? Head over to our cookbook page where there are dozens of free creative cookbooks for you to download.


8 Reasons to go vegan this Veganuary

A new year is here with its promise of a fresh start, which usually inspires us to try something new or set New Year’s resolutions. We are very proud partners of Veganuary and believe that going vegan for January is the best and easiest way you can contribute to improving your health, the health of the environment, reducing climate change, and helping to save the lives of animals. If you’re not quite convinced yet, here are 8 reasons to try going vegan this January:

1. A Vegan Diet Is Better for Your Heart

A vegan diet has been proven to lower your risk for heart disease and type 2 diabetes. Both of these conditions are amongst the most common causes of death in the Western world, and they are completely preventable! But beyond prevention, a plant-based diet is the only treatment that has been scientifically proven to reverse heart disease. Dr. Caldwell Esselstyn has been able to reverse even very bad cases of cardiovascular disease by feeding his patients a low-fat vegan diet and has saved countless lives. (1) Even major health organizations, including the American Diabetes Association, have acknowledged that animal products rich in saturated fat and cholesterol are major contributors to both heart disease and diabetes. (2)

2. A Well-balanced Vegan Diet Can Be Very Beneficial To Your Health

More and more major health organizations are now stating that it’s healthy to eat a well-balanced vegan diet (3), and many even recommend a vegan diet over any other. Recent studies have shown that vegans have lower rates of cancer, high blood pressure, high cholesterol, cardiovascular disease, diabetes, strokes, and even Alzheimer’s. (4)

The World Health Organization has also stated that processed meat is carcinogenic (5), and meat products often contain bacteria, antibiotics, hormones, dioxins, and a host of other toxins that can be dangerous to our health. (6)

3. It’s The Easiest Way To Save The Environment And Stop Climate Change

Animal agriculture has been responsible for between 15-51% of total greenhouse gas emissions. Methane and nitrous oxide gases from the industry are 75x and 296x respectively, more powerful than CO2 in their global warming potential. (7)

On top of that, 76 trillion gallons of water is used in the industry every year, and to put this in perspective, by committing just one day to not eating meat, you save 5530 liters of water, which equates to a 7 min shower every day for 50 days. (8)

The easiest and best way to help reduce your carbon footprint and reduce your water usage is to swap what you put on your dinner plate.

4. It Can Help You Improve Your Fitness

Most people fear a loss of energy or muscle mass when abstaining from animal products, but quite the opposite is true. Meat and dairy are especially hard to digest, which means they use a lot of your energy, often leaving you feeling sluggish and tired. Adopting a vegan diet in no way hinders you from reaching your fitness goals, and may give you a nice boost of added energy and strength.

You don’t even have to watch your protein intake very much, all plant foods contain protein, and it can be of great quality too. The 40-50 grams you need per day can easily be met by eating meat alternatives such as Fry’s, green vegetables, whole grains, legumes, and nuts or seeds. (9)

For a more detailed analysis of this topic, we highly recommend watching The Game Changers, a brilliant new documentary on Netflix about meat, protein and strength.

5. You’ll Get to Try Amazing New Dishes

Have you ever had a buddha bowl? How about a delicious Cape Malay coconut curry served with charred apricots? There are over 20,000 species of edible plants in the world, of which somewhere between 150 and 200 have been domesticated and farmed. You probably haven’t tried even half of them yet! Trying new delicious recipes broadens your horizon, your taste buds, and lets you discover delicious and healthy dishes you wouldn’t have thought of in the beginning. To help you out on your journey to discovery, have a look at our cookbooks for some inspiration.

6. You Don’t Have To Give Up Your Favorite Meals

Almost every meal you can think of can be veganized. The key is finding the right replacements (like Fry’s instead of meat, vegan cheese instead of dairy, soy milk instead of cow’s milk or flaxseeds instead of eggs). You don’t have to cut back on taste at all here; vegan chefs took home the trophy at the 10th Annual Grilled Cheese Invitational with a non-dairy cheese winner, and vegan bakers have dominated the Annual Cupcake Wars twice. Still don’t believe us? Try our tasty vegan traditional burgers with avocado and sundried tomato hummus.

7. Going Vegan Has Never Been Easier

With the help of organizations like Veganuary, going vegan has never been easier! If you pledge to take the Veganuary Challenge, you will receive tips, recipes and advice throughout the month of January. Take the pledge here.

There are so many different plant-based options available, including meat alternatives, dairy alternatives and even vegan eggs! This change in the culinary preferences of consumers is revealing itself through data— the market for non-dairy products is skyrocketing and meat alternative sales are expected to reach $5 Billion by the end of 2020.

8. You Can Help Save Animals

Even though for some people, the ethical argument for veganism isn’t as strong, it can never hurt to be kind. Sparing someone’s life is always the right thing to do, especially if that someone is completely innocent. In recent news, it has been announced that 1 billion animals have died in the Australian Fires. These fires have widely been agreed to be the product of man-made global warming. On top of that, humans kill over 60 billion land animals and 2740 billion fish every year for food. (10) Not only is this completely unnecessary, but it invariably includes cruel practices like dehorning or castration without anaesthetic. Biologists have confirmed what pet lovers have always known: that animals are sentient, they want to live and they feel pain in a very similar way to humans. (11)

Pledge to take the Veganuary challenge here if you’re interested.


  10. Meat atlas, 2014
  11. Foley et al., Nature, 2011

How to entertain vegan guests in Australia

One of the more common things we hear from non-veggie friends is “What on Earth do I feed my vegan guests besides a side salad? Vegan food is so hard to find in Australia.”

We think the main issue is the common myth that vegetarians and vegans must just eat salad. I mean, what else would they be able to eat, right? Wrong of course! Almost every meal you can think of can be veganized to suit your veggie friends and surprisingly, there are tons of easy veg-friendly products in Australia. There’s a whole array of vegan dishes you could make that will please everyone at the dinner table, in fact, you could probably make a vegan meal with the items you have in your house right now and don’t even realize it.

If you’re hosting vegan guests for the Christmas holidays, we’ve got you covered:

vegan guests

Many dishes like pasta, stir-fries, wraps, and tacos are easy to customize. You could cook the meal as usual, and just prepare the meat on the side, or allow guests to add their own toppings. Have a look at some of our recipes for some inspiration:

vegan guests

Meat alternatives (like Fry’s) make cooking for vegan guests so much easier, it takes the scary mystery factor out of cooking vegan food, and allows you to make what you’d usually make with ease. Just replace whatever meat you’d usually serve with a vegan replacement. Some great examples include veggie burgers, sausages and mash, veggie roasts, etc. Here are some recipes to help you get started:


vegan guests

If you want to cook for a vegan guest, one of the best ways to do it is to simply ask them for help! Most vegetarians and vegans are used to working some culinary magic now and again and will probably relish the opportunity to share their kitchen discoveries with you.

If you’re hosting a dinner and entertaining a vegan guest, ask them to bring a dish to share. You can even ask them to help you decide on the menu or ask them for adaptations for dishes you’d like to create for your dinner.

vegan guests

It can be tough if you cook food for your guest and they won’t try it or eat it. It’s also hard for guests who might feel rude declining the food you offer. Try to be open-minded about other’s dietary choices. If they don’t want to try a dish because it contains an ingredient they don’t eat, simply move on. There’s probably nothing wrong with your cooking, but everyone is different and has different preferences.

Similarly, if you’re visiting a vegan or vegetarian guest, the safest option is to ask before you bring meat or dairy dishes to the party. Some plant-based eaters are fine with it, while others are uncomfortable and would prefer to keep their home meat-free.

If you’re in a situation where you’ve been offered a dish that doesn’t fit with your dietary choices, simply decline politely. Rarely does Aunt Carol want a lecture on the evils of factory farming, or the impact of animal agriculture on the environment. The best way to avoid making your host feel disheartened is to simply explain, while the food looks delicious, it’s just not an ingredient you eat and follow by letting them know you’re excited to try some of their veggie burgers or the soup they made.

It’s fine to share your beliefs with others, but keep in mind that everyone is on their own journey, and no one wants to be made to feel guilty or ashamed of their meal. Save the lectures for one-on-one conversations and remember kindness is much more effective for persuasion.

vegan guests

If you’re curious about the vegan or vegetarian dishes your guest brings to the party, try it! You’ll be surprised at how delicious vegan food can be. There are also some seriously fantastic vegan desserts out there that will please everyone. Have a look at some of ours:

If you discover a vegan dish you enjoy, ask for the recipe. Let the cook know how much you appreciate them sharing their food and how amazing it was. You just might discover a new item or two to add to your Meat Free Monday (link to repertoire.

One of the great aspects of vegan eating is that almost everyone can eat plant-based foods. Most of the Fry’s range is even Halaal, Kosher and Shuddha approved. There are many great dishes out there, so give it a try. You just might find something you like!


The ultimate food fight

We’re taking food fights to the next level by putting plant-based foods up against all the usual favourites in the ultimate nutrient breakdown. Which do you think will come out on top?

Round 1:

plant-based foods

In the left-hand corner, we have beef mince, and in the right-hand corner, we have 100% vegan Fry’s meat-free mince. The Fry’s mince lands a significant first punch with its higher protein levels and lower fat content. The beef mince takes another knock from Fry’s with their higher fibre levels. The Fry’s mince also has no cholesterol at all, compared to the 78mg in the beef mince – it’s a total knockout! The meat-free mince takes the title of mince prince!

Round 2:

plant-based foods

The legend (dairy) ?  battle continues! In this round, we have whole milk in the left-hand corner, and soy milk in the right, both fighting for the title of highest calcium levels! This round is stolen by the soy milk!

Round 3:

plant-based foods

In the last round, we’re putting salmon up against flaxseeds in the battle for the highest omega-3 levels. Fish has always been thought of as the champion of omega-3, so we thought this round would be an obvious win for salmon (the fish with one of the highest omega-3 levels), but we were dead wrong! This was the biggest win of all, with flaxseeds having a whopping ten times more omega-3 per 100g!

There are so many more examples where plant-based foods absolutely trump their animal-based alternatives when it comes to nutritional value. Some other examples include the iron in levels in pumpkin seeds (15mg of iron per 100g) compared to beef (3.8mg of iron per 100g) or the vitamin A levels in sweet potato (961μg of Vitamin A per 100g) compared to tuna (757μg of Vitamin A per 100g). Eating a plant-based diet isn’t only good for your health; it’s also great for the environment. Animal agriculture is the leading cause of deforestation, water depletion and pollution, and is responsible for more greenhouse gases than the entire transportation industry. Lastly, of course, it’s far better for the animals we share our planet with. Humans kill over 60 billion land animals and 2.7 trillion fish every year for food. Not only is this completely unnecessary, but it invariably includes cruel practices like dehorning or castration without anaesthetic.

Thinking of trying to eat more plant-based food? Join us by pledging to take the Veganuary challenge this January! Veganuary is the world’s largest vegan movement, inspiring people to try going vegan for January. Take the pledge with us to receive helpful tips, recipes, and more.

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