Award-Winning Taste

Fry’s Flexi Range Brings Home the Gold

Category: Brand Updates

We believe that better choices do not mean compromising on taste. And now it’s official: two more of our Fry’s Flexi Range products have been recognised as gold standard by the Food & Home Product Awards.

In 2025, both the Fry’s Smash Burger and Fry’s Spiced No-Chick’n Pieces took home Gold Awards. These join our Southern Fried Strips, which won Gold in 2024. That means three out of the eight products in our Flexi Range are now officially award-winners!

The Smash Burger – A Plant-Based Classic

Fry’s Smash Burger

If you’ve been searching for the best plant-based burger in South Africa, the Smash Burger is it. Juicy, flavour-packed and ready for that perfect sear, it’s a great source of plant protein, and fibre and low in saturated fat. Try it at home with our easy Perfect Smash Burger recipe.

Spiced No-Chick’n Pieces – Versatile & Full of Flavour

Fry’s Spiced No-Chick’n Pieces Buddha Bowl

Our healthiest alternative yet, for anyone craving vegan-chicken alternatives, the Spiced No-Chick’n Pieces deliver tender, juicy bites with just the right amount of spice. They are high in protein, gluten-free and low carb, making them perfect for stir-fries, curries, wraps, or a wholesome Buddha Bowl. Give them a go in our colourful Buddha Bowl recipe.

Southern Fried Strips – Still Golden

Fry’s Southern Fried Strips Tacos

Our Southern Fried Strips took the spotlight in 2024, proving that indulgence can still be better for you. Crispy on the outside, tender on the inside – and, like the rest of our Flexi Range, packed with healthy plant protein. For a fresh twist, try them in these flavour-packed Southern Fried Strips Tropical Heat Tacos with jalapeño-lime vinaigrette.

Why the Flexi Range Wins

The Fry’s Flexi Range was created to make it easy (and tasty) for flexitarians and the plant-based-curious to enjoy meat-free food that’s full of smart plant protein, loaded with fibre, and low in saturated fat. With three Gold Awards in two years, it’s clear: this range is setting the standard for plant-based in South Africa.

👉 Explore the gold standard yourself with our Smash BurgerSpiced No-Chick’n Pieces, or Southern Fried Strips – and taste why judges (and fans) agree they’re the best.

[And, if you enjoy our Spiced Pieces, you should give our Original No-Chick’n Pieces a try. They’re a fantastic simple alternative to chicken fillets, packed with only healthy plant-proteins and much less saturated fats.]

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