Fry’s helps families jump on the plant-based train  

How many times have you begged and pleaded with your children to eat their vegetables? For many parents, ‘eat your vegetables!’ is a nightly refrain at dinner tables across the globe. Here are some easy and delicious ways to incorporate more plant-based meals into your daily routine, with flavours to delight even the fussiest of little eaters.

We are on a mission to show families across the country how they can enjoy a plant-based diet without sacrificing flavour and variety. The shift away from meat-based meals is a growing trend in Australia, with the range of tasty plant-based options continuing to grow.

Families, vegans, vegetarians and ‘flexitarians’ now have more options than ever before to enjoy some of their favourite traditional recipes – think spaghetti bolognese, lasagne or chicken nuggets – while enjoying the health benefits of a plant-based diet, contributing less impact on the environment and being kinder to animals.

While there has been a massive shift in Australia when it comes to eating less meat, the average Australian is still consuming more than 100kg annually. However, with the growing variety of healthy, plant-based alternatives available, it’s now easier than ever to make a difference from your own kitchen.  

When it comes to incorporating more plant-based foods into your family’s lifestyle, the options are endless. We can see from the growth of our company that the industry is changing at a rapid pace.

There’s more choice, more awareness, and more opportunities for consumers to consider the positive impact that eating plant-based meats has on their health and the environment.

While we have seen the trend gain momentum over the past few years, plant-based products have been a part of our family’s life for more than 30 years.  

Wally and Debbie Fry who started Fry’s were early pioneers of alternative meat products and were creating tasty vegetarian and vegan recipes in their family kitchen in South Africa 30 years ago.  

What started off as a trend, we believe is now a rooted lifestyle choice and it is just going to continue to grow. It’s now even becoming commonplace to see plant-based meats within the meat section. So, in effect it’s been a perfect storm of increased availability of plant-based products and a spike in the willingness of retailers to feature plant-based brands within their stores. 

Some of our family’s favourite recipes include a plant-based burger patty cooked on the barbie, a delicious spaghetti bolognese filled with herbs and spices, and warming cottage pie.

A common myth surrounding meat alternatives is that the products contain unnecessary and artificial ingredients and it’s a myth we are more than happy to bust.

All Fry’s products are non-Genetically Modified, MSG Free, preservative free and vegan. We try to provide consumers with as much information on living a plant-based lifestyle, including tips, tricks and recipes to make it the norm, by being easy and nutritious.

Get started with Debbie Fry’s delicious Cottage Pie recipe here!

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+61 2 9336 7788

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Want more nuggets? Subscribe to our newsletter and receive nuggets of information about products, promotions and everything plant-based from the Fry family.

Receive our newsletter

Want more nuggets? Subscribe to our newsletter and receive nuggets of information about products, promotions and everything plant-based from the Fry family.

How can we help you?

General Enquiries

Telephone

+61 2 9336 7788

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