The 7th Fry’s Annual Green Meeting and Green Morning Market – JHB

We are celebrating the seven seas at our 7th Fry’s Annual Green Festival in Joburg, with a fin-tastic theme: The Ocean!

JHB, we are gearing up again where we come together to be inspired by international and local world-class thought leaders in the field of plant-based nutrition, fitness, advocacy and entrepreneurship; network and connect with like-minded people; and of course eat delicious food – and lots of it.

There will be the unveiling of exciting Fry’s innovations; unbelievable goodie bags worth over R700 to take home; and turtle-y radical prizes to be won!

So who is on the line up for 2018?

Bad Ass Vegan

Introducing your headline speaker, John Lewis, aka Bad Ass Vegan! Bringing a fresh to depth edge to veganism, John Lewis is probably one of the coolest vegan entrepreneurs, change-makers and athletes we know!

At age 13, the Missouri-raised health ambassador was over 140kgs. He lost the weight as a football and basketball player in high school and in college. After receiving his MBA from Nova Southeastern University in Florida, he coupled his education in business with his love for health and fitness and created his venture, Bad Ass Vegan, a health and nutrition company that strives to educate individuals on plant-based nutrition. John’s love for his community brought forth the brainchild of “VeganSmart”, a plant-based protein shake company with a foundation whose mission is to prevent obesity through education, physical activity and plant-based nutrition. He is also releasing a documentary “Hungry for Justice” with Keegan Kuhn, the maker of Cowspiracy and What the Health. The goal of their new documentary film is to speak about food injustice through the lens of Hip Hop.

Tammy Fry

If you don’t know the back story, Tammy was a born vegetarian in Durban, South Africa. Her father, Wally Fry, grew up as an animal farmer where meat was a staple in his everyday diet. Tammy’s mother, Debbie Fry, was also a lifelong vegetarian, and together they helped to inspire Wally to embrace a vegetarian diet and sparked the creation of The Fry Family Food Co.! With over a decade of experience at the helm of marketing at Fry’s (and the brainchild behind the #FrysAGM concept), Tammy is guided by nutritional expertise, a love of fitness, a love of the environment, and an outdoor lifestyle.

Recently, she has taken her message to the global stage, having spoken to audiences around the world including London, New York City’s Climate Change Summit, and Australia on a wide variety of topics including plant-based nutrition, vegan advocacy, food choices and climate change. An avid Crossfitter, 5th Dan Karateka, and multiple South African National Champion, self-defense coach, surfer, businesswomen, public speaker, and mom of 2 little boys, Tammy Fry embodies health and wellness. Enabling others to live a happier and more energetic lifestyle through plant-based nutrition is the cornerstone of her passion.

Dr Paul Palmer

Dr Paul Palmer breaks the science down into bite-sized pieces of informative and interesting nuggets of wisdom around plant-based nutrition. He is a registered Chiropractor, Musculoskeletal OH Specialist and plant-based nutrition expert, and has successfully helped people reverse type 2 diabetes, lower cholesterol and lose weight as well as alleviate fatigue and stress in the workplace as part of his employee wellness clinical services. He strives to educate patients about the importance of a healthy lifestyle incorporating evidence-based nutrition and exercise. He is one of the leading advocates for a plant-based diet in South Africa.

Andre Rutishauser

A ship’s Captain for renowned Ocean Conservation group Sea Shepherd, Andre is passionate about our ocean life, animal rights, and marine life sustainability, and is a sea warrior! He is also the owner of the organic and self-sustainable restaurant, Conscious Café, in Durban, where his mission to show people just how tasty, colourful and nutritious food can be. His motto is “Act Locally, Think Globally”. A keen animal rights activist and environmental conservationist, Andre is on a mission to save our planet one sea creature at a time.

Ricardo Marques

Ricardo knows what it’s like being thrown in the deep end. He started his own plant-based biltong company, Oh Poppyseed and is the co-founder of the vegan skincare brand, Lenka Skincare. Over the years, he has learnt first-hand what it’s like building a successful, local business in what is still considered a niche market. Dive deeper into his life as a plant-based entrepreneur, how he has learnt ride the seas of change when building a brand and how Ricardo still has a smile at the end of it all. Aloha.

Excited much? We think so!

Be inspired to live a healthier and more purposeful life at our Annual Green Meeting. Get your tickets here:

Join us in the morning, before the #FrysAGM begins, at our Green Market. Get your day started with a browse of multiple food and lifestyle vendors; enjoy live music, entertainment and kiddie activities; and snack on free Fry’s samples. The Green Market is 100% plant-based and eco-friendly. #shellyeah!

All are welcome to attend the AGM! From the plant munchers to the animal lovers, to those wanting to live a healthier lifestyle, and to those who are looking for good food and fun!

Come hang out, eat great food, learn about the benefits of eating a plant-based diet and make lasting connections with other passionate people!

Will you join us?

Date: 3rd November 2018

Venue: The Ground

Plot 19, Driefontein Rd, Muldersdrift (55 mins from OR Thambo)

Market Time: 10am to 1pm

AGM Time: 1pm to 5pm

Get your tickets here:

RSVP to our FB event and share the love #FrysAGM with friends and family – the more the merrier:

Seas and greetings,

The Fry Family Food Co.


The Fry’s Annual Green Meeting (AGM) 2017 is here!

South Africa’s largest vegan food & lifestyle event, The Fry’s Annual Green Meeting (AGM), is back and it’s bigger and better than ever! JHB, clear your diaries now because this one is not to be missed, sprout’s honour.

After last year’s sold-out event, we’re excited to announce that the AGM ’17 will take place on the 12th of November at Katy’s Palace Bar in Sandton. Prepare to be transported very far away, into a place where the exotic complements the old, and where other-worldliness is highlighted by a breathtaking backdrop of the City of Gold’s skyline.

It’s a celebration of all things plant-based: From an incredible lineup of local and international speakers to gourmet food (A vegan event wouldn’t be complete without amazing tasty and Insta-worthy food, right?!); great vegan goodie bags; vendors showcasing some incredible vegan goodies on sale; competitions; and of course, a couple of surprises.

So who is on the lineup?

Sebastian Joy

Sebastian Joy Fry's AGM

We are thrilled to host Sebastian Joy for his first talk in South Africa. Sebastian is one of the leading figures in the international vegan movement.  He is the founder and CEO of ProVeg International, the world’s leading international pro-vegan food awareness organisation. He is also the Vice President of the European Vegetarian Union and the creator of VeggieWorlda festival that takes place in 14 cities in Europe.  Join the movement and learn how to be as effective and strategic as we can in influencing the big players within society to move from an animal-based diet to a plant-based diet.

Carl Donnelly

Carl Donnelly

The vegan UK stand-up comedian has been nominated for the Edinburgh Comedy Award twice, won a bunch of other awards, appeared on a selection of TV shows, and has traveled the world performing at the Just For Laughs Festival in Montreal, The Melbourne International Comedy Festival, The New Zealand Comedy Festival and pretty much every other comedy festival there is. And now he’s coming to South Africa for the first time as one of the speakers and our MC. Get ready for a few funny jokes about…well, vegetables. Come have a good laugh with us.

John McInroy

John McInroy Fry's AGM

Founder of The Unogwaja Charitable Trust & shoOops! (aka Red Socks), social entrepreneur, ultra-athlete, and philanthropist, is there anything John hasn’t done? He completed a 1670 km bike ride in 10 days across South Africa from Cape Town to Pietermaritzburg followed by the Comrades Marathon on day 11 as part of the Unogwaja Challenge, raising money for charity and inspiring a message across the country. He has many heartfelt and uplifting stories to tell which he will be sharing with us! Not to be missed!

Dr Paul Palmer

Dr Paul Palmer Fry's AGM

Dr Paul Palmer is a registered Chiropractor and plant-based nutrition expert.  He has helped people reverse diabetes type 2, lower cholesterol and lose weight as well as alleviate fatigue and stress in the workplace as part of his employee wellness clinical services. He holds the health and nutrition portfolio for the South African Vegan Society and is one of the leading advocates for a plant-based diet in SA. Join us and come learn about evidence-based plant-based nutrition!

You mentioned something about winning?

In keeping with this year’s theme of ‘Inspiring Change,’ we would love to hear from you about how Fry’s has helped you to Inspire Change in your own life. This could be a story about how Fry’s products helped you or a loved one improve your health, or how you’ve used Fry’s to introduce friends and family to the benefits of a plant-based diet – or any other way that Fry’s products, events or other messaging has helped you.

We’ll showcase the stories at The #FrysAGM, and our favourite story will WIN A FRY’S HAMPER WORTH R2000! Only attendees of the Fry’s Annual Green Meeting: Inspiring Change (Joburg) are legible to win the prize. Enter by sending us an inbox message over social media or email with your story and the words INSPIRING CHANGE at the top of the message.

You don’t have to be a vegan to enjoy the AGM. All are welcome – the plant munchers, the animal lovers, those wanting a healthier lifestyle, and the folks who are looking for good food and fun!

So come hang out, eat great food, learn about the benefits of eating a plant-based diet and make lasting connections with other passionate people!

Will you join us?

Get your tickets here:

And RSVP to our FB event here and share the love #FrysAGM: