We have just added another big name to our distribution list, with the addition of our core frozen products to Asda supermarket shelves for the first time!
While we’ve grown over three decades, moving into global markets and offering multiple product innovations, we’ve always remained a small family business at our core, making wins like this extra special for us.
We celebrated our 30th anniversary this year and were also voted ‘Best Vegan Meat’ in 2021 in the UK by consumers at the recent Vegfest Awards, rounding off a fantastic year.
We’re thrilled to be able to announce our partnership with Asda, which we believe is a perfect fit for our core audience. This news is also just in time for Veganuary, a movement that encourages people to try a vegan diet for the month of January.
We will be introducing two of our best-selling plant-based products – our Chicken-Style Burgers and Chicken-Style Nuggets, into Asda’s portfolio. Our food will now be stocked in approximately 331 high-street Asda stores across the UK, alongside our current frozen ranges in Tesco, Sainsbury’s, Ocado and Iceland.
The meat-free category continues to expand in the UK and Fry’s has a significant role to play in the future. We know that both vegan and non-vegan customers enjoy delicious, quick, plant-based alternatives that keep the whole family happy while being better for the environment, and the introduction of our tasty meat free products to Asda will give families even more choice for dinner time.