The 7th Fry’s Annual Green Meeting and Green Morning Market – JHB

We are celebrating the seven seas at our 7th Fry’s Annual Green Festival in Joburg, with a fin-tastic theme: The Ocean!

JHB, we are gearing up again where we come together to be inspired by international and local world-class thought leaders in the field of plant-based nutrition, fitness, advocacy and entrepreneurship; network and connect with like-minded people; and of course, eat delicious food – and lots of it.

There will be the unveiling of exciting Fry’s innovations; unbelievable goodie bags worth over R700 to take home; and turtle-y radical prizes to be won!

So who is on the lineup for 2018?

Bad Ass Vegan

Introducing your headline speaker, John Lewis, aka Bad Ass Vegan! Bringing a fresh to depth edge to veganism, John Lewis is probably one of the coolest vegan entrepreneurs, change-makers, and athletes we know!

At age 13, the Missouri-raised health ambassador was over 140kgs. He lost the weight as a football and basketball player in high school and in college. After receiving his MBA from Nova Southeastern University in Florida, he coupled his education in business with his love for health and fitness and created his venture, Bad Ass Vegan, a health and nutrition company that strives to educate individuals on plant-based nutrition. John’s love for his community brought forth the brainchild of “VeganSmart”, a plant-based protein shake company with a foundation whose mission is to prevent obesity through education, physical activity and plant-based nutrition. He is also releasing a documentary “Hungry for Justice” with Keegan Kuhn, the maker of Cowspiracy and What the Health. The goal of their new documentary film is to speak about food injustice through the lens of Hip Hop.

Tammy Fry

If you don’t know the back story, Tammy was a born vegetarian in Durban, South Africa. Her father, Wally Fry, grew up as an animal farmer where meat was a staple in his everyday diet. Tammy’s mother, Debbie Fry, was also a lifelong vegetarian, and together they helped to inspire Wally to embrace a vegetarian diet and sparked the creation of The Fry Family Food Co.! With over a decade of experience at the helm of marketing at Fry’s (and the brainchild behind the #FrysAGM concept), Tammy is guided by nutritional expertise, a love of fitness, a love of the environment and an outdoor lifestyle.

Recently, she has taken her message to the global stage, having spoken to audiences around the world including London, New York City’s Climate Change Summit, and Australia on a wide variety of topics including plant-based nutrition, vegan advocacy, food choices and climate change. An avid Crossfitter, 5th Dan Karateka and multiple South African National Champion, self-defense coach, surfer, businesswomen, public speaker, and mom of 2 little boys, Tammy Fry embodies health and wellness. Enabling others to live a happier and more energetic lifestyle through plant-based nutrition is the cornerstone of her passion.

Dr Paul Palmer

Dr Paul Palmer breaks the science down into bite-sized pieces of informative and interesting nuggets of wisdom around plant-based nutrition. He is a registered Chiropractor, Musculoskeletal OH Specialist and plant-based nutrition expert, and has successfully helped people reverse type 2 diabetes, lower cholesterol and lose weight as well as alleviate fatigue and stress in the workplace as part of his employee wellness clinical services. He strives to educate patients about the importance of a healthy lifestyle incorporating evidence-based nutrition and exercise. He is one of the leading advocates for a plant-based diet in South Africa.

Andre Rutishauser

A ship’s Captain for renowned Ocean Conservation group Sea Shepherd, Andre is passionate about our ocean life, animal rights, and marine life sustainability, and is a sea warrior! He is also the owner of the organic and self-sustainable restaurant, Conscious Café, in Durban, where his mission to show people just how tasty, colourful and nutritious food can be. His motto is “Act Locally, Think Globally”. A keen animal rights activist and environmental conservationist, Andre is on a mission to save our planet one sea creature at a time.

Ricardo Marques

Ricardo knows what it’s like being thrown in the deep end. He started his own plant-based biltong company, Oh Poppyseed and is the co-founder of the vegan skincare brand, Lenka Skincare. Over the years, he has learnt first-hand what it’s like building a successful, local business in what is still considered a niche market. Dive deeper into his life as a plant-based entrepreneur, how he has learnt ride the seas of change when building a brand and how Ricardo still has a smile at the end of it all. Aloha.

Excited much? We think so!

Be inspired to live a healthier and more purposeful life at our Annual Green Meeting. Get your tickets here:

Join us in the morning, before the #FrysAGM begins, at our Green Market. Get your day started with a browse of multiple food and lifestyle vendors; enjoy live music, entertainment and kiddie activities; and snack on free Fry’s samples. The Green Market is 100% plant-based and eco-friendly. #shellyeah!

All are welcome to attend the AGM! From the plant munchers, to the animal lovers, to those wanting to live a healthier lifestyle, and to those who are looking for good food and fun!

Come hang out, eat great food, learn about the benefits of eating a plant-based diet and make lasting connections with other passionate people!

Will you join us?

Date: 3rd November 2018

Venue: The Ground

Plot 19, Driefontein Rd, Muldersdrift (55 mins from OR Thambo)

Market Time: 10am to 1pm

AGM Time: 1pm to 5pm

Get your tickets here:

RSVP to our FB event and share the love #FrysAGM with friends and family – the more the merrier:

Seas and greetings,

The Fry Family Food Co.


Celebrate World Vegan Month and win!

The term “vegan” was first coined by English animal rights advocate and founder of The Vegan Society, Donald Watson, in 1944. However, evidence dating back to over 2000 years ago, indicates that people having been making deliberate choices to avoid animal products for centuries. As early as 500 BCE, Greek philosopher and mathematician, Pythagoras, promoted compassion for all species and followed a vegetarian diet.

Fast forward to today and it is undeniable that the awareness around veganism is growing steadily, or should we say, skyrocketing! Last year, Google saw an astonishing 90% increase in ‘vegan’ searches, indicating this trend is not slowing down anytime soon.

What is World Vegan Day?

What began as World Vegan Day, acknowledged on the 1st of November, evolved into World Vegan Week and now, to what we celebrate as World Vegan Month! It’s a month where, around the world, workplaces, restaurants, schools, shops and homes recognize the importance of a plant-based diet.

How and What Can I Win this World Vegan Month?

To celebrate our favourite month of the year, we are giving away some incredible prizes to three lucky winners, with the help from some of our friends, including Faithful To Nature, Wonderbag, Almond Breeze, B-Well, Oh! PoppySeed, Vfoods, EcoGemGem, We are the Wildflowers and Beauty Without Cruelty!

To win your prize worth over R4000, simply share your story of “I went vegan”. If it was a special friend or family member, a compelling film, or a sweet animal, mention them in your story and spread the love of compassion! The competition runs throughout November, aka: World Vegan Month. Enter here to win and share your story on our Facebook page.

What Can I Do To Support #WVM?

  • Organise a vegan-themed lunch at work.
  • Host a plant-based BBQ/braai over the weekend.
  • Make a donation to a vegan charity or animal sanctuary.
  • Organise a vegan tasting night with friends and show how good meat alternatives, non-dairy cheeses and “accidently vegan” food tastes!
  • Take part in vegan outreach (e.g.: hand out nuggets, one-on-one education, demonstrations).

What Has Happened in the World of Veganism?

Are you ready to get involved this November? The year may be drawing to a close but it’s not too late to leave your mark! The bar has been raised though; so much has already happened in the world of veganism this year. From film, to fashion, to adverts and to awards, and from politics to sport, there are many milestones worth noting.

Three major films, centered on different aspects of veganism were released this year, including the groundbreaking health documentary, What The Health, Carnage, a new mockumentary that looks at veganism from a slightly different perspective, and OKJA, a Netflix Original film that sheds light on the ethics of eating animals in new ways.

This year, the major luxury brand, Gucci announced that it aims to be more sustainable, by pledging to go fur-free by 2018. Any remaining fur fashion items will be sold at a charity auction, with all proceeds going to the animal rights organization, The Humane Society International.

In the UK, an advert stating that “Humane milk is a myth” was cleared by the Advertising Standards Authority despite complaints from members of the dairy industry saying that it was inaccurate and misleading. Sparking debate around the world, the campaign went viral earlier this year. Moving from print to the screen, UK’s first vegan advert will be shown to millions in cinemas nationwide. With the help of crowdfunding, the advert aims to compel those who see it to acknowledge the reality behind UK factory pig farms.

In the world of sport, There are plenty of strong athletes who swear by a plant-based diet including Novak Djokovic, arguably one of the greatest tennis players of all time; world-renowned ultramarathon runner, Scott Jurek, who has been vegan since 1999 and broke the record for the Appalachian trail – completing the 3522kms in 46 days, eight hours and seven minutes; the famous Williams sisters, holding a combined 30 Grand Slam wins; MMA fighter and winner of The Ultimate Fighter 5, Nate Diaz; England striker, Jermaine Defoe; and Patrik Baboumian, a strongman competitor who holds several world records, including carrying a yoke loaded with just over 550 kilograms – the heaviest load ever carried. This year however was a big one for vegan athletics when the Gloucestershire football team, Forest Green Rovers, made sporting history this year by becoming the world’s first and only vegan football club.  And let’s not forget Lewis Hamilton, who – after announcing going vegan in September – is now a Formula One world champion again following his victory in Mexico in October.

But it’s not all about film, fashion and fun where veganism gets attention. Moving away from tie-dye to a suit and tie, Argentina, Germany and Belgium have made some major meat-free breakthroughs in the political sphere. Argentina’s Casa Rosada, the nation’s presidential house, now only serves plant-based foods on Mondays, President Mauricio Macri, also participates. The German Environment Minister, Barbara Hendricks, has officially banned meat at all official functions in the name of environmental and sustainability issues. Not too far away, The Flemish Institute for Healthy Life in Belgium launched a revised food pyramid that focuses primarily on plant-based food sources, including tofu, to form part of a healthy diet, with pizza, cookies, soft drinks and bacon falling completely outside of the pyramid!

As we continue to celebrate these achievements, it’s also been an exciting year for Fry’s, having just won the Taste Innovation Award at the world’s biggest food show, Anuga FoodTec Trade Show 2017, and “BEST VEGAN MEAT” at Vegfest UK Awards 2017, Europe’s largest vegan festival. Both awards were given only a week apart!

Join the movement to end animal suffering, tackle climate change, and improve human health by switching to a plant-based diet.


The Fry’s Annual Green Meeting (AGM) 2017 is here!

South Africa’s largest vegan food & lifestyle event, The Fry’s Annual Green Meeting (AGM), is back and it’s bigger and better than ever! JHB, clear your diaries now because this one is not to be missed, sprout’s honour.

After last year’s sold-out event, we’re excited to announce that the AGM ’17 will take place on the 12th of November at Katy’s Palace Bar in Sandton. Prepare to be transported very far away, into a place where the exotic complements the old, and where other-worldliness is highlighted by a breathtaking backdrop of the City of Gold’s skyline.

It’s a celebration of all things plant-based: From an incredible lineup of local and international speakers, to gourmet food (A vegan event wouldn’t be complete without amazing tasty and Insta-worthy food, right?!); great vegan goodie bags; vendors showcasing some incredible vegan goodies on sale; competitions; and of course, a couple of surprises.

So who is on the lineup?

Sebastian Joy

Sebastian Joy Fry's AGM

We are thrilled to host Sebastian Joy for his first talk in South Africa. Sebastian is one of the leading figures in the international vegan movement.  He is the founder and CEO of ProVeg International, the world’s leading international pro-vegan food awareness organisation. He is also the Vice President of the European Vegetarian Union and the creator of VeggieWorlda festival that takes place in 14 cities in Europe.  Join the movement and learn how to be as effective and strategic as we can in influencing the big players within society to move from an animal-based diet to a plant-based diet.

Carl Donnelly

Carl Donnelly

The vegan UK stand-up comedian has been nominated for the Edinburgh Comedy Award twice, won a bunch of other awards, appeared on a selection of TV shows, and has traveled the world performing at the Just For Laughs Festival in Montreal, The Melbourne International Comedy Festival, The New Zealand Comedy Festival and pretty much every other comedy festival there is. And now he’s coming to South Africa for the first time as one of the speakers and our MC. Get ready for a few funny jokes about…well, vegetables. Come have a good laugh with us.

John McInroy

John McInroy Fry's AGM

Founder of The Unogwaja Charitable Trust & shoOops! (aka Red Socks), social entrepreneur, ultra-athlete and philanthropist, is there anything John hasn’t done? He completed a 1670 km bike ride in 10 days across South Africa from Cape Town to Pietermaritzburg followed by the Comrades Marathon on day 11 as part of the Unogwaja Challenge, raising money for charity and inspiring a message across the country. He has many heartfelt and uplifting stories to tell which he will be sharing with us! Not to be missed!

Dr Paul Palmer

Dr Paul Palmer Fry's AGM

Dr Paul Palmer is a registered Chiropractor and plant-based nutrition expert.  He has helped people reverse diabetes type 2, lower cholesterol and lose weight as well as alleviate fatigue and stress in the workplace as part of his employee wellness clinical services. He holds the health and nutrition portfolio for the South African Vegan Society and is one of the leading advocates for a plant-based diet in SA. Join us and come learn about evidence-based plant-based nutrition!

You mentioned something about winning?

In keeping with this year’s theme of ‘Inspiring Change’ we would love to hear from you about how Fry’s has helped you to Inspire Change in your own life. This could be a story about how Fry’s products helped you or a loved one improve your health, or how you’ve used Fry’s to introduce friends and family to the benefits of a plant-based diet – or any other way that Fry’s products, events or other messaging has helped you.

We’ll showcase the stories at The #FrysAGM, and our favourite story will WIN A FRY’S HAMPER WORTH R2000! Only attendees of the Fry’s Annual Green Meeting: Inspiring Change (Joburg) are legible to win the prize. Enter by sending us an inbox message over social media or email with your story and the words INSPIRING CHANGE at the top of the message.

You don’t have to be a vegan to enjoy the AGM. All are welcome – the plant munchers, the animal lovers, those wanting a healthier lifestyle, and the folks who are looking for good food and fun!

So come hang out, eat great food, learn about the benefits of eating a plant-based diet and make lasting connections with other passionate people!

Will you join us?

Get your tickets here:

And RSVP to our FB event here and share the love #FrysAGM:


From piggeries to veggies, this is our story

From the very start (back in 1991) the principle behind how we craft our food has been, and will continue to be the same: Wherever possible do no harm.  This is our mantra and our guiding value. 

I became a vegetarian in the late 80’s for a number of reasons. The most important of these was the obvious cruelty in factory farming and the ravages caused to our total environment by farming for meat. With a lack of protein alternatives available in the market place, and my own personal challenge to stay within the confines of this diet, I started to research and develop foods that created a healthy alternative, thus providing a solution for the breaking of the habit of meat eating, and keeping it fun, and easy. I decided to start making a solution for myself, my family, and of course, other like-minded people who saw giving up meat as a tough challenge.

our story

I started in our kitchen, with our Kenwood mixer and a few ingredients, with Debbie, my wife, and the kids pitching in and helping wherever possible.  The cornerstone of our home recipes was to use the very best ingredients to craft our foods. Thus, it was obvious from the start that MSG, food colourants, nasty chemicals, Genetically Modified ingredients, Hydrogenated fats, cholesterol, and of course absolutely any animal products in whatever form, had to be excluded from our daily development of recipes. What had to be included was a great protein value thus vindicating the argument or common question to vegetarians or vegans about “where do you get your protein”.  All the while, the prime concern I had was to ensure that my own family would in every way benefit from a vegetarian or vegan lifestyle. Lastly, of most crucial importance was that the food needed to taste great. Therefore, taste has no compromise in all of The Fry Family Food Co.’s range of foods, even to this day.

When Fry’s first reached the supermarket shelves, we decided that the same love, care and methods that we used in our kitchen would simply be upscaled without even the subtlest alterations to our home-style preparation, was how we would continue to make our food.  Attention to detail with absolute awareness about what would be impacted by our actions was a prime focus.

“Through my personal choices and actions, I can help change the world” became our mantra and the mantra of our staff and many of our loyal customers.

With all of these guiding principles being our daily practice and motivation, Fry’s has become a well-known Brand in over 25 countries, proving that our bid for the above principles attracts millions of people worldwide.

Want to find out more about our story? Click here.


The ultimate vegetarian braai

If putting cauliflower on an open flame isn’t your idea of a braai then Fry’s has the solution for you.  With our range of products, it is possible to have a vegan meal on the braai or barbecue which isn’t just burnt broccoli or seared celery.

If you are looking for vegetarian braai ideas or have someone attending your braai for Heritage day who doesn’t eat meat, there are endless ways to make a delicious meal. Having a vegetarian braai doesn’t mean just eating bread and salad! Go for a meat-free fire with the Fry’s Plants On Fire Cookbook (download now), packed with mouth-watering recipes, you won’t compromise on taste.

To whet your we have selected a few recipes from the cookbook:

Vegan Braai


1 box Fry’s Braai-Style Sausages
2 Garlic cloves, finely chopped
1 tbsp Paprika
2 tbsp Brown sugar
1/4 cup Syrup
1 tbsp White wine vinegar
1 tbsp Olive oil
2 tbsp Barbecue sauce
2/3 cup Couscous
2/3 cup Boiling water
1/2 Cucumber, diced
1/2 cup Rosa tomatoes, sliced
1/2 Red onion, diced
2 tbsp Fresh basil
Squeeze of lemon
Squeeze of orange
Salt and pepper
Lemon wedges


Prepare your braai.

Braai sauce: Combine garlic, paprika, brown sugar, syrup, vinegar, olive oil and barbecue sauce. Mix together well and marinade sausages in the braai sauce for 30 minutes.

Cut the sausages while you soak the skewers in water and then thread the sausages onto the skewers. Grill the sausages on the braai, turning and basting continuously with the remaining marinade for 10 minutes.

Cook couscous as per instructions on the pack.

Add cucumber, rosa tomatoes, red onion and basil to the couscous. Add the lemon juice, orange juice, olive oil, salt and pepper. Mix the ingredients lightly until combined.

Serve skewers with couscous salad and lemon wedges.

Vegan braai


1 box Fry’s Spicy Curry Pieces
3 Potatoes, peeled and cubed
1 and 1/2 cups Butternut, peeled
and cubed
2 tbsp Oil
1 Onion, diced
3 Garlic cloves, crushed
2 tsp Ground cumin
1 and 1/2 tsp Cayenne pepper
4 tsp Curry powder
4 tsp Garam masala
2 cm Fresh ginger, peeled
and chopped
2 tsp Salt
1 can Chopped tomatoes
1 can Coconut milk
1 cup Green beans, sliced
1 can Chickpeas
6 Rotis
Cooked basmati rice


Prepare your braai.

In a potjie pot on the braai, heat oil and stir in the onion and garlic. Cook for 3 minutes until the onion has softened. Add cumin, cayenne pepper, curry powder, salt, masala and fresh ginger. Cook for 1 minute.

Add the tomatoes, potatoes and Fry’s Curry Pieces. Pour in coconut milk, simmer for 20 minutes. Add water if necessary. Add the butternut, simmer for a further 15 minutes.

Gently stir in the green beans and chickpeas, simmer for 2 minutes.

Garnish with fresh coriander and serve with basmati rice and rotis.

Stand a chance of winning one of 25 Webers! Take a selfie with a box of Fry’s at a braai! Post and tag us on Twitter, Facebook, or Instagram with #PlantsOnFire.