Our Chick’n Patties were named the best vegan chicken burgers in the world!

Global sustainability-focused consumer review app, abillion, recently named our Chick’n Patties one of the top 10 best vegan burgers!

The 2021 World’s Best Vegan Burgers Awards saw consumers from 62 countries cast 12,000 reviews to name their favourite vegan burgers. Our Chick’n Patties achieved the 10th spot, but they were the only chicken-style burger entrant to reach a coveted top-ten position.

Our team is so proud to achieve a spot on such a coveted list – especially as it was a public vote and in a market that’s highly competitive with an ever-growing range of great plant-based burgers to choose from.

We’re honoured to hear how voters praised our Chick’n Patties on their taste, value, and versatility. It gives us great motivation to continue delivering innovative, delicious meat alternatives to help people change the world, one bite at a time.

This award-winning burger is made from a blend of plant-based proteins, a fantastic source of fibre and protein. This vegetarian burger offers a crunchy crumbed coating with a succulent and flavoursome patty – similar to a traditional chicken schnitzel or nugget but 100 per cent free of animal products.

The versatility of the patties makes them perfect as part of a full meal like a classic burger and chips, or on its own as a quick snack. Simply put them in the oven, air-fryer or frying pan for a fast and fuss-free option at mealtime. A big selling point for our customers is how quickly the patties can be cooked, making them the ideal choice for an easy plant-based family meal.

Still need some convincing? Try these vegan recipes at your next family dinner and let us know if you think it lives up to its title of best plant-based chicken burger:


Crispy Asian Chick’n Lettuce Cups
Crispy Asian chick’n lettuce cups


Easy Chick’n Parm
Easy chick’n parm


Crispy chick’n patty buddha bowl


Top 5 Plant-based Valentine’s recipes:

Sharing a meal together can be a great way to show your loved ones how much they mean to you. With the COVID-19 pandemic still in full swing, we’re staying out of crowded restaurants this year and staying in for a cosy, intimate and safe dinner. These delicious Valentine’s Day recipes will help you create the perfect romantic evening from the comfort of your home. If you and your sweetheart are trying a plant-based lifestyle, you might be wondering how to treat each other this Valentine’s Day without all the meat and dairy that is usually involved. Get inspired with these delightfully delicious plant-based Valentine’s Day recipes:



A delicious vegan twist on a classic American recipe that mixes the best of delicious sweet and salty flavours. –



Although risotto is one of the simplest meals you could whip up, there is something undeniably fancy about it. Maybe it’s the fact that you’re cooking with wine or the patience that’s involved with constantly stirring the rice. Whatever the reason, our chicken-style shiitake mushroom risotto is sure to wow your special someone. –



This recipe is fancy enough to be a treat, but it will also be appreciated by couples who are trying to eat healthier in the new year. This tasty dish is made with our crispy golden crumbed schnitzels drenched in a creamy dill sauce, served with a tangy German-inspired potato salad made with stock and vinegar. –


This recipe is quick and easy, so you can spend more time with the one you love this Valentine’s Day. Make some corny jokes and enjoy these spicy meat-free Quesadillas –


Pasta dishes have a certain sensuousness to them, and this indulgent, meat-free pasta bake cries out for a cosy and lovey-dovey night in. The best part is that if you’re both eating garlic, then you won’t have to worry about dreaded “garlic breath” after your meal. –

Want to get more recipes? Head over to our cookbook page where there are dozens of free creative cookbooks for you to download.



5 Easy ways to boost your immune system

COVID-19 has created a certain level of worry about our health and our quest for well-being is more important than ever before. Now really is the time to take action and make positive lifestyle changes. “Let food be thy medicine!” Hippocrates was right, food can provide us with essential building blocks to health and vitality and more importantly, can keep our immune system in fighting shape.


Our gut health is a critical component of overall health and a marker for the state of the immune system. The stomach essentially performs the task of separating the inside of our body from the outside world. It acts as a filter by removing toxins and waste from the body and allowing nutrients through. The highest and densest microbe population in your body can be found in your gut, where it plays a critical role in digestion, weight regulation and immune system function.

Building a healthy gut bacterium and avoiding foods that could damage the gut are just some ways you can support your immune system function.  If the gut is damaged in any way (for example leaky gut syndrome), your immune system spends much of its time and energy fighting the toxins that leak through your gut into your bloodstream.

So, how do you support your gut?

  • Eat fermented foods in order to get a wide variety of probiotics such as Kombucha, Kimchi and sauerkraut which provide an array of good bacteria
  • Take a prebiotic supplement or find foods that contain prebiotics which support the good bacteria as they are the precursor for good bacteria
  • Eat lots of fibre. Animal-based foods contain no fibre, but plant-based foods are loaded with it. Make sure you are getting a wide variety of plant-based foods, including whole grains, a wide range of fruit and vegetables, certain plant-based meats (like our range of meat-alternatives) are usually high in fibre and are pesticide-free.
  • Avoid fruit and vegetables which have been sprayed with pesticides and chemicals. One of the most popular herbicides sprayed on crops contains the chemical, Glyphosate, which disrupts the gut wall which then allows bacteria to pass through the gut lining. This affects the functioning of the immune system. Try to buy organic wherever possible.
  • Limit intake of highly processed foods and animal products. Animals reared for human consumption contain the very chemicals that damage the stomach lining. The primary food source for these animals is genetically modified corn and soy which has usually been sprayed with herbicides containing glyphosate. The glyphosate accumulates in the animal’s body, which we then consume.


There are literally hundreds of natural herbs and vitamin supplements on the market and it can be confusing to decide which ones to buy. While there are no magic pills you can take to prevent a virus or a cold, there are some simple ones you can add to your everyday diet to give you a fighting chance.

  • Vitamin C: Can be taken as a supplement or found in high levels in peppers, guavas, oranges, strawberries and broccoli.
  • Vitamin D: A few minutes in the sunshine can boost your Vitamin D levels or take a supplement. A blood test will show your Vitamin D levels.
  • Zinc, Echinacea, Ashwagandha: All support immune system function and are our go-to’s when we’re feeling a little run down.
  • Garlic, rosemary, oregano, cinnamon, and turmeric: Can be added to your cooking to boost immunity and reduce inflammation in the body.


 Although you may be tempted to indulge in a little wine out of boredom, stress or even to celebrate being at home with your family or partner (especially now that alcohol is once again for sale in the shops), try to avoid excessive consumption. In fact, we recommend cutting it out altogether. Alcohol disrupts the gut barrier, allowing more bacteria to pass into the blood and reduces the number and function of macrophages, T and C cells – all of which are crucial to a well-functioning immune system.



When “stressed out” or anxious, your body produces stress hormones, which can suppress your immune system. So, in this incredibly challenging time for the human race, make sure you spend some time on some activities that minimize stress – doing a puzzle, practising mindfulness and breathing exercises, give meditation a go, do yoga in your bedroom, take an exercise class, get into your garden, or start cooking. Whatever makes you feel relaxed and happy—do more of that!

In a study conducted by Joe Dispenza and his team, average IgA levels (an antibody protein that forms part of your immune system) went up by 49.5% on average when study participants elevated their emotional state by practising love, joy, gratitude and inspiration for 10 minutes, three times a day.


Sleep. To. Feel. Unbelievable.  Sleep is a wonderful immune booster and let’s face it, a good REM sleep not only feels good, but it also grounds you by giving both your body and your mind the rest it needs to mentally, physically and emotionally stave off whatever comes your way. Studies have shown huge benefits to the immune system and increased number of T-cells (immune cells which protect the body from cancer cells and other pathogens) when getting your full sleep quota.


Around-the-world burgers


Mexican Nacho Burger

Makes 2 burgers


  • 1 ripe avocado, peeled and pitted
  • 1 lemon
  • 1 tsp garlic powder
  • Salt and pepper, to season
  • ½ tomato, diced
  • ¼ onion, diced
  • 2 tbsp chopped fresh coriander
  • 1 pack Fry’s Traditional Burgers
  • 2 sesame seed burger buns
  • 3 slices white cheddar-style vegan cheese
  • ½ cup of corn chips


  • Corn salsa
  • Corn chips
  • Guacamole


  1. Place the avocado in a bowl and squeeze over the juice of half a lemon. Mash it using a fork until it forms a chunky guacamole consistency. Stir through the garlic powder and season with salt and pepper to taste.
  2. Combine the diced tomato and onion with the chopped coriander and squeeze over the juice of the remaining half lemon. Season with salt and pepper to taste.
  3. Prepare the Fry’s Traditional Burgers as per package instructions.
  4. Slice the burger buns in half and lightly toast the inside.
  5. Build the burger by spreading a generous portion of guacamole on both halves of the bun. Layer the bottom half with a burger patty, cheese slices, the tomato salsa and corn chips. Sandwich together with the other half of the bun.
  6. Serve alongside bowls of corn chips, guacamole and sweet corn salsa and ENJOY!


Sweet & Smoky Hawaiian Burger

Makes 2 burgers


  • 2 pineapple rings
  • ¼ cup barbeque sauce
  • 1 pack Fry’s Traditional Burgers
  • 2 sesame seed burger buns
  • ¼ cup vegan mayonnaise
  • 2 fresh lettuce leaves
  • 2 slices mozzarella-style vegan cheese
  • ½ red onion, cut into rings


  • Orange sweet potato fries
  • Vegan barbeque mayo dipping sauce


  1. Generously baste the pineapple rings with half the BBQ sauce to coat and fry in a hot griddle pan, basting as you cook.
  2. Cook the Fry’s Traditional Burgers as per package instructions.
  3. Slice the burger buns in half and lightly toast the inside.
  4. Make BBQ mayonnaise by combining the remaining BBQ sauce with the mayonnaise.
  5. Build the burger by spreading the BBQ mayonnaise on the bottom half of the bun, and top with a lettuce leaf, a burger patty, a slice of cheese, red onion rings and a pineapple ring and sandwich with the top half of the burger.
  6. Serve alongside orange sweet potato fries and ENJOY!


Classic American Cheeseburger

Makes 2 burgers


  • ¾ cup self-raising flour
  • ¼ cup of soda water
  • ¼ tsp salt
  • ½ onion, thinly sliced into rings
  • Vegetable oil, for frying
  • 1 pack Fry’s Traditional Burgers
  • 2 cheddar-style vegan cheese slices
  • 2 sesame seed burger buns
  • Margarine, to spread
  • 2 lettuce leaves
  • ½ tomato, sliced
  • 2-3 pickles, sliced
  • Tomato sauce
  • Mustard


  • Potato fries
  • Mustard
  • Tomato sauce


  1. Whisk the soda water with the self-raising flour and salt to make a batter.
  2. Heat about 2cm oil in a pan until hot and shimmering.
  3. Working in batches, coat the onion rings in batter and fry in the oil until they are golden and crispy.
  4. Cook the Fry’s Traditional Burgers according to the package instructions. Just before the patties are almost done in the pan, lay a slice of cheese over each, cover with a lid over the pan and allow the cheese to melt before removing the patties from the heat.
  5. Slice the buns in half and toast lightly before spreading margarine on both sides.
  6. Build the burger with a lettuce leaf on the bottom half of the bun, followed by a tomato slice and red onion rings, the cheese-covered burger patty and the sliced pickles. Squeeze over tomato sauce and mustard. Sandwich the burger with the top half of the bun.
  7. Serve alongside classic potato chips with mustard and tomato sauce to dip.

south african burger

South African Gatsby Burger

Makes 2 burgers


  • 1 medium sweet potato
  • 2 tsp coconut oil, melted
  • 1 tsp masala curry spice
  • ½ tsp garlic powder
  • ½ tsp paprika
  • Salt and pepper, to season
  • ¾ tin (410g) spicy tomato & onion mix
  • 1 pack Fry’s Traditional Burgers
  • 2 sesame seed burger buns
  • Margarine, to spread


  • Coleslaw


  1. Preheat the oven to 200°C.
  2. Make the masala fries by peeling the sweet potato and cutting it into spears.
  3. Pour over the coconut oil and toss to coat.
  4. Combine the masala spice, garlic powder, paprika and salt and pepper and toss in the sweet potato chips to coat.
  5. Place on a baking tray and roast for 30 minutes, tossing them halfway, until soft on the inside and crispy on the outside.
  6. Heat the spicy tomato and onion mix in a small pot on the stove over medium heat until bubbling.
  7. Cook the Fry’s Traditional Burgers according to the pack instructions.
  8. Slice the buns in half and toast lightly before spreading margarine on both sides.
  9. Build the burger by placing the patty on the bottom half of the bun. Top with some of the spicy tomato relish, followed by the masala fries. Sandwich with the top half of the bun.
  10. Serve alongside a portion of coleslaw and ENJOY!

Survival guide for families in self-isolation

As a parent, I know how difficult this time is for families with kids. We’re not only worrying about being isolated; we also have to worry about our child’s future in this world, our child’s education and a million and one other things. Unfortunately, I don’t have all the answers, but I’ve put together a survival guide for families during the isolation period.

Here are my top tips for surviving lockdown:



With the whole family in one space, you need to create some structure in the day. It doesn’t have to be inflexible, but a rough guide as to what gets done, when. Treat your days like any other days. Get up early to shower, make beds, eat breakfast and complete your usual list of morning chores. Set mini-goals for each day so that your kids understand what needs to be completed before they can head outside to play. Schedule mini-breaks too, for snacks, fresh air and perhaps some baking.

Make sure that everyone in the family is doing their bit to help out. Delegate chores and put up a chore chart. The very necessary cleaning frenzy means that everything from door handles, to the kettle handle, needs to be sanitised. Give each family member their own sanitiser spray and wipes for areas to sanitise.


Allow some time to chat with your children about the virus, how it spreads and how they can play a role in “flattening the curve”. Arm them with information, not fear. Some of them will have little contact with their friends, so give them the opportunity to call their friends for chats. Verbal communication always trumps texting. Listen to your children’s concerns and try to reassure them – encourage them to express their feelings.


It’s not often that families get to spend quality time together – no sports schedules, no school schedules, no work schedules – make the most of it. Get out into nature as a family, have evening firepits, roll pizza bases, do online family yoga, play board games and maybe even head out for some garden camping. Try and enjoy the time you have.


Get some lavender oil, a diffuser or light some candles and spend 10min together listening to relaxing music or guided meditation. We don’t always know how much our children may internalise their stress. By doing this, we bring peace into our homes and keep anxiety at bay.


There’s nothing like a workout to dissolve stress and anxiety. Build an obstacle course in your garden or house using chairs, tables, blankets, and the couch – the kids will have endless fun and you may be tempted to join in the action (keep it safe though – the hospitals don’t need more patients). Or get your kids to design workouts for the family to do together. Write out the numbers 1-10 on paper and several bodyweight movements – cut them out and place them in 2 different jars. Draw a number and a movement and write this down. This is a fun way to create home workouts.

Of course, we cannot forget “The toilet paper challenge”

Start teaching your kids how to use 2 squares of toilet paper at a time instead of fistfuls of toilet paper. The stuff is like gold, use it wisely!



I am one of these, so I know you are reading this post and rolling your eyes thinking “how on earth do I get through all of this?”

  • Find a few good documentaries (my kids love Planet Earth) and let the kids watch them while you work.
  • There are great educational apps and games – download them and lift the technology restrictions temporarily – DON’T FEEL GUILTY!
  • Download a few audiobooks that they can listen to.
  • Schedule your work into 2hr blocks. You work for 2 hrs, then you do something with the kids for 30min. If you start early, you should easily manage to complete your work tasks.

Stay safe out there!



We have joined forces with LIVEKINDLY Co!

We have exciting news! It has just been announced that the Fry Family Food Co. is joining the LIVEKINDLY Co. – a brand new company that is leading a global movement to build a sustainable future.

The LIVEKINDLY Co. is a collective of heritage and start-up brands and the company is planning to become one of the world’s largest plant-based food companies.

This relationship with the LIVEKINDLY Co. is our vision continued. We are thrilled to be part of this new company that is going to revolutionize the global plant-based food market. This venture gives us the opportunity to really scale up what we do in the plant-based food space.  We are going to reach more customers and change even more hearts and minds.

We’re the only South African company under the LIVEKINDLY Co. umbrella and we’re really proud to be bringing 30-years of experience, a deep understanding of local and global value chains in plant-based meat alternatives and a portfolio of over 60 plant-based products to the table.

Currently (with more to come) the brands under the LIVEKINDLY Co. portfolio are us (The Fry Family Food Co.), LikeMeat, as well as the fastest-growing plant-based digital media platform, LIVEKINDLY Media. The LIVEKINDLY Co. also has an equity stake in PURIS Holding, a really exciting company specialising in non-GMO, plant-based ingredients which means they are the only company in the plant-based food sector to own and operate the entire value chain of production.

While we’ve grown over three decades, moving into global markets and offering multiple product innovations, we’ve always remained family-owned and run. We are all really excited about this new adventure. We see it as a coming together of like-minded brands to create a movement for change. The family is still very involved in the business, and we will continue to create our award-winning products that our consumers know and love.

What makes us particularly excited is that unlike any other company in this space, the LIVEKINDLY Co. is creating a movement that will drive impact at scale and at speed.

With the help of the LIVEKINDLY Co., we hope to inspire more people to LIVEKINDLY for humanity, our home and those who share it with us.

Together we will be bringing so much more kindness to your plate.


Our top 8 vegan Valentine’s Day recipes

Valentine’s Day is just around the corner, and for those of you who are partaking in this romantic holiday, we’ve put together a roundup of recipes to treat your loved one, vegan style!  Sometimes the best strategy for Valentine’s Day is simply staying in for a mellow, cosy evening and cooking up a delicious feast for two. If you and your sweetheart are committed to the vegan lifestyle, you might be wondering how to treat each other this Valentine’s Day without all the meat and dairy that is usually involved. Get inspired with these delightfully delicious vegan Valentine’s Day recipes…

Spaghetti And Non-meat Balls

A delicious vegan twist on the classic Italian pasta dish, made with love and our Asian spiced burgers. This no-nonsense dish will have you acting out Lady and the Tramp in no time!vegan valentine’s day recipes

Chicken Style Shiitake Mushroom Risotto

Although risotto is one of the simplest meals you could whip up, there is something undeniably fancy about it. Maybe it’s the fact that you’re cooking with wine or the patience that’s involved with constantly stirring the rice. Whatever the reason, our chicken-style shiitake mushroom risotto is sure to wow your special someone.

vegan valentine’s day recipes

Vegetable Terrine With Polony

This delicious vegetable terrine is made with our polony slicing sausage and a decadent cashew and coconut cream purée. This recipe requires a little extra effort, but it’s worth it if you want to treat your sweetheart.

vegan valentine’s day recipes

Cape Malay Coconut Curry Served With Charred Apricots

Spice things up a bit with our Cape Malay coconut curry, featuring our chicken-style strips served with charred apricots.

vegan valentine’s day recipes

Vegan Schnitzels With Creamy Dill Sauce And Dairy-free Potato Salad

This recipe is fancy enough to be a treat, but it will also be appreciated by couples who are trying to eat healthier in the new year. This tasty dish is made with our crispy golden crumbed schnitzels drenched in a creamy dill sauce, served with a tangy German-inspired potato salad made with stock and vinegar.

vegan valentine’s day recipes

Vegan Corn Chowder With Prawn-style Pieces

This recipe is quick and easy, so you can spend more time with the one you love this Valentine’s Day. Make some corny jokes and enjoy this soothing dairy-free chunky corn and potato soup topped with our crispy prawn-style pieces.

vegan valentine’s day recipes

Meat Free Alfredo Pasta

Pasta dishes have a certain sensuousness to them, and this indulgent, creamy meat-free alfredo pasta cries out for a cosy and lovey-dovey night in. The best part is that if you’re both eating garlic, then you won’t have to worry about dreaded “garlic breath” after your meal.

vegan valentine’s day recipes

Peri-peri Pizza

Who doesn’t love pizza for a cosy night in? Tuck your teeth into this delicious pizza made using our polony slicing sausage. You could even cut these into hearts using cookie cutters to show your sweetheart just how much you love them.

vegan valentine’s day recipes

Want to get more recipes? Head over to our cookbook page where there are dozens of free creative cookbooks for you to download.


8 Reasons to go vegan this Veganuary

A new year is here with its promise of a fresh start, which usually inspires us to try something new or set New Year’s resolutions. We are very proud partners of Veganuary and believe that going vegan for January is the best and easiest way you can contribute to improving your health, the health of the environment, reducing climate change, and helping to save the lives of animals. If you’re not quite convinced yet, here are 8 reasons to try going vegan this January:


1. A Vegan Diet Is Better for Your Heart


A vegan diet has been proven to lower your risk for heart disease and type 2 diabetes. Both of these conditions are amongst the most common causes of death in the Western world, and they are completely preventable! But beyond prevention, a plant-based diet is the only treatment that has been scientifically proven to reverse heart disease. Dr. Caldwell Esselstyn has been able to reverse even very bad cases of cardiovascular disease by feeding his patients with a low-fat vegan diet and has saved countless lives. (1) Even major health organizations, including the American Diabetes Association, have acknowledged that animal products rich in saturated fat and cholesterol are major contributors to both heart disease and diabetes. (2)


2. A Well-balanced Vegan Diet Can Be Very Beneficial To Your Health


More and more major health organizations are now stating that it’s healthy to eat a well-balanced vegan diet (3), and many even recommend a vegan diet over any other. Recent studies have shown that vegans have lower rates of cancer, high blood pressure, high cholesterol, cardiovascular disease, diabetes, strokes, and even Alzheimer’s. (4)


The World Health Organization has also stated that processed meat is carcinogenic (5), and meat products often contain bacteria, antibiotics, hormones, dioxins, and a host of other toxins that can be dangerous to our health. (6)


3. It’s The Easiest Way To Save The Environment And Stop Climate Change


Animal agriculture has been responsible for between 15-51% of total greenhouse gas emissions. Methane and nitrous oxide gases from the industry are 75x and 296x respectively, more powerful than CO2 in their global warming potential. (7)


On top of that, 76 trillion gallons of water is used in the industry every year, and to put this in perspective, by committing just one day to not eating meat, you save 5530 liters of water, which equates to a 7 min shower every day for 50 days. (8)


The easiest and best way to help reduce your carbon footprint and reduce your water usage is to swop what you put on your dinner plate.


4. It Can Help You Improve Your Fitness


Most people fear a loss of energy or muscle mass when abstaining from animal products, but quite the opposite is true. Meat and dairy are especially hard to digest, which means they use a lot of your energy, often leaving you feeling sluggish and tired. Adopting a vegan diet in no way hinders you from reaching your fitness goals, and may give you a nice boost of added energy and strength.


You don’t even have to watch your protein intake very much, all plant foods contain protein, and it can be of great quality too. The 40-50 grams you need per day can easily be met by eating meat alternatives such as Fry’s, green vegetables, whole grains, legumes, and nuts or seeds. (9)


For a more detailed analysis of this topic, we highly recommend watching The Game Changers, a brilliant new documentary on Netflix about meat, protein and strength.


5. You’ll Get to Try Amazing New Dishes


Have you ever had a buddha bowl? How about a delicious Cape Malay coconut curry served with charred apricots? There are over 20,000 species of edible plants in the world, of which somewhere between 150 and 200 have been domesticated and farmed. You probably haven’t tried even half of them yet! Trying new delicious recipes broadens your horizon, your taste buds, and lets you discover delicious and healthy dishes you wouldn’t have thought of in the beginning. To help you out on your journey to discovery, have a look at our cookbooks for some inspiration.


6. You Don’t Have To Give Up Your Favorite Meals


Almost every meal you can think of can be veganized. The key is finding the right replacements (like Fry’s instead of meat, vegan cheese instead of dairy, soy milk instead of cow’s milk or flaxseeds instead of eggs). You don’t have to cut back on taste at all here; vegan chefs took home the trophy at the 10th Annual Grilled Cheese Invitational with a non-dairy cheese winner, and vegan bakers have dominated the Annual Cupcake Wars twice. Still don’t believe us? Try our tasty vegan traditional burgers with avocado and sundried tomato hummus.


7. Going Vegan Has Never Been Easier


With the help of organizations like Veganuary, going vegan has never been easier! If you pledge to take the Veganuary Challenge, you will receive tips, recipes and advice throughout the month of January. Take the pledge here.


There are so many different plant-based options available, including meat alternatives, dairy alternatives and even vegan eggs! This change in the culinary preferences of consumers is revealing itself through data— the market for non-dairy products is skyrocketing and meat alternative sales are expected to reach $5 Billion by the end of 2020.


8. You Can Help Save Animals


Even though for some people, the ethical argument for veganism isn’t as strong, it can never hurt to be kind. Sparing someone’s life is always the right thing to do, especially if that someone is completely innocent. In recent news, it has been announced that 1 billion animals have died in the Australian Fires. These fires have widely been agreed to be the product of man-made global warming. On top of that, humans kill over 60 billion land animals and 2740 billion fish every year for food. (10) Not only is this completely unnecessary, but it invariably includes cruel practices like dehorning or castration without anaesthetic. Biologists have confirmed what pet lovers have always known: that animals are sentient, they want to live and they feel pain in a very similar way to humans. (11)


Pledge to take the Veganuary challenge here if you’re interested.




  10. Meat atlas, 2014
  11. Foley et al., Nature, 2011

The ultimate food fight


We’re taking food fights to the next level by putting plant-based foods up against all the usual favourites in the ultimate nutrient breakdown. Which do you think will come out on top?

Round 1:

plant-based foods

In the left-hand corner, we have standard chicken strips, and in the right-hand corner, we have 100% vegan Fry’s rice protein and quinoa strips.

Both weigh up very similarly in protein levels, but the Fry’s strips land a significant punch with their lower fat content. The chicken strips take another knock from Fry’s with their higher fibre levels. The Fry’s strips also have no cholesterol at all, compared to the 47mg in the chicken strips – it’s a total knockout!

The Fry’s rice protein and quinoa strips steal the win!

Round 2:

plant-based foods

The legend (dairy) 😉  battle continues! In this round, we have whole milk in the left-hand corner, and soy milk in the right, both fighting for the title of highest calcium levels! This round is stolen by the soy milk!

Round 3:

plant-based foods

In the last round, we’re putting salmon up against flaxseeds in the battle for the highest omega-3 levels. Fish has always been thought of as the champion of omega-3, so we thought this round would be an obvious win for salmon (the fish with one of the highest omega-3 levels), but we were dead wrong! This was the biggest win of all, with flaxseeds having a whopping ten times more omega-3 per 100g!

There are so many more examples where plant-based foods absolutely trump their animal-based alternatives when it comes to nutritional value. Some other examples include the iron in levels in pumpkin seeds (15mg of iron per 100g) compared to beef (3.8mg of iron per 100g) or the vitamin A levels in sweet potato (961μg of Vitamin A per 100g) compared to tuna (757μg of Vitamin A per 100g).

Eating a plant-based diet isn’t only good for your health; it’s also great for the environment. Animal agriculture is the leading cause of deforestation, water depletion and pollution, and is responsible for more greenhouse gases than the entire transportation industry. Lastly, of course, it’s far better for the animals we share our planet with. Humans kill over 60 billion land animals and 2.7 trillion fish every year for food. Not only is this completely unnecessary, but it invariably includes cruel practices like dehorning or castration without anaesthetic.

Thinking of trying to eat more plant-based foods? Join us by pledging to take the Veganuary challenge this January! Veganuary is the world’s largest vegan movement, inspiring people to try going vegan for January. Take the pledge with us to receive helpful tips, recipes, and more.


Keeping fish off our plates, and our oceans alive

As a family business, all of our products that we make are created with our children and grandchildren in mind. Our current food system is totally unsustainable and if we keep on going at our current rate, there will be nothing left for our future generations to survive on. Indeed, as the Native American proverb goes: “We do not inherit the ocean from our ancestors; we borrow it from our children.”


We are driven by our own family’s need for food that has a light impact on the planet and by our own children’s livelihood in the years to come. This is why we started creating meat-free products. It became apparent, however, that it’s not only the forests and the land that are impacted by our food choices, but the oceans as well.


The ocean covers 71% of the earth’s surface, serving as a major component of our ecosystem. It is responsible for every two breaths we take. The ocean produces more oxygen than the entire world’s rainforests. It absorbs almost half of the carbon dioxide. 86% of drinking water comes from the oceans. Our survival is closely linked to the survival of the ocean. Yet it is under threat due to overfishing, ocean dead zones, pollution, species extinction, habitat destruction, climate change.


With scientists confirming that we could see fishless oceans by 2048, we were determined to create a plant-based alternative to fish. Sure, we had already created the Fry’s Battered Prawn-Style Pieces – which, through our customers purchasing, resulted in over 3 million prawns from being caught in 2018! But we needed something else. We needed something bigger, better and different, and that would save our oceans and the lives of millions of sea creatures. And we needed something that would nostalgically speak to good ‘ole fashioned fish and slap chips, wrapped in newspaper, that also contained the same amount of omega fatty acids as tuna.

The idea behind creating a fish-style fillet began when my family were at the beach. My youngest son saw fish being caught in the distance. As a young, passionate ocean lover who dreams of becoming a marine biologist and protector of the seas he was deeply saddened at the thought of ocean life being killed; and so asked his grandparents what they could do to help. This sparked the idea to create a product that offered the taste, texture and versatility of a piece of battered fish, the Fry’s Fish-Style Fillet!


What is the state of our oceans?

  • 3/4 of the world’s fisheries are exploited or depleted.
  • As many as 2.7 trillion animals (fish and by-kill) are pulled from the ocean each year, by fishing methods such as trawling, purse seine, long lines, explosives, and other techniques that are damaging ecosystems.
  • As many as 40% of fish caught are discarded every year.
  • 1/5 of fish worldwide are incorrectly labelled. This means that seafood labels cannot be trusted.
  • Animal agriculture is fueling sea life depletion at a rapid rate.


How are land animals negatively affecting our seas?

Pigs, chickens and cows being responsible as the world’s leading oceanic predators. Farmed land animals are the leading causes of sea pollution, species extinction, habitat destruction and ocean dead zones. Our appetite for meat is affecting the state of our waters.


Why is this the case?

  • Livestock operations on land have resulted in more than 500 nitrogen flooded dead zones in our oceans around the world due to waste runoff.
  • Pesticides and chemical fertilizers used in the production of feed crops poison waterways.
  • Animals are sometimes fed fish as part of their diet, further depleting the seas.


Could farmed fish (aquaculture) be the answer?

  • Farmed fish are unhealthy: They are fed antibiotics, and prone to many bacterial pathogens and diseases that are highly contagious due to the crowded pens in which they live. Their waste and parasites spread to nearby wild fish, plants and surrounding ecosystem too.
  • The ocean is still being depleted: 1/3 of all wild fish caught are fed to farm animals and farmed fish.
  • It is not energy efficient: takes up to 2kgs of fishmeal to produce 0.4kg of farm-raised fish sold in stores.


What then is the solution?

To stop eating fish – there is no such thing as sustainable seafood. We can no longer fish at the scale that we are currently doing, otherwise, we could see fishless oceans by 2048 and we will not be able to survive.

  • As a society, we all need to reduce our global demand for meat and animal by-products. This means switching your meat with a plant-based alternative (like our burgers, nuggets, sausages and pies), taking part on Meat-Free Mondays or going entirely plant-based!
  • We need to switch to fish-free plant-based alternatives. You can try out our new Fish-Style Fillets and Battered Prawn-Style Pieces.
  • We must limit the use of agricultural fertilizers.
  • Farms must implement effective water treatment to off-set chemical run-off.
  • We need commitment and change on a local, national, and global level from the public and private sector and consumers.

We are the only hope for the ocean. And the ocean is our only hope for survival.


By Tammy Fry, International Marketing Director of The Fry Family Food Co. and Director of Meat Free Mondays in South Africa

About the author:

Tammy is a dreamer, a philanthropist and a person who believes they can change the world.

As the eldest daughter of the Fry Family – three generations of vegetarians and makers of plant-based protein foods, she is a passionate advocate for plant-based nutrition and cruelty-free foods.

She has been at the helm of product marketing at The Fry Family Food Co. and Director of Meat Free Mondays in South Africa and Australia for over a decade.  In these roles, she is guided by nutritional expertise, a love of fitness, love of the environment and outdoor lifestyle. Enabling others to live a happier and more energetic lifestyle through plant-based nutrition is the cornerstone of her passion.