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What kind of Fry’s fan are you – Competition

What’s your favourite Fry’s food? Maybe you salivate over the Schnitzel, crave the Chia Nugs, or pine for the Prawns. From plant-based burgers, to meat-free sausages, and from falafels, to fish-free prawns, if you were stranded on a desert island, you wouldn’t go hungry!

Now we want to know your best loved Fry’s product and how you like to eat it! So take the quiz below and share your answer with us on social media. You can WIN 10 boxes of your fave Fry’s food that you can share with friends and family. Or not. It’s every man for himself when stranded on an island.

Answer the foodie quiz and tag us @frysfamily on Instagram, @frysfamily Twitter or @thefryfamilyfoodco on Facebook. Use the hashtag #FrysFans so we can track your answers.
Ready, set, Fry!

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Rising tide lifts all boats: Conversation between two plant-based pioneers

Especially in the era of fierce competition in business, even in the plant-based sector, it is truly rare to find two competitors as openly friendly and supportive as Seth Tibbott of Tofurky and our own founder, Wally Fry.

The two had a chance to renew acquaintances when Seth traveled to Australia on business in November and met up with his friend of many years in two comfortable armchairs with Noosa Harbour as a backdrop. The spirit of collaboration is very much alive with the two founders and plant-based pioneers. There is a common belief that the two brands are aligned in purpose and in values and it’s refreshing when competing businesses with the same mission not only get along but provide each other advice and support.

Their respective stories are similar as well. When Wally and Seth started making their foods there was very little interest in veganism and therefore very few plant-based options in the marketplace.

An ecologist at heart, Seth started Tofurky as a response to having little eat over the holidays other than salad and “maybe a few mashed potatoes.” Having very little money, he rented four trees from a neighbor for $25 a month and set about building a treehouse in which to live, all the while developing what would eventually become a worldwide brand. More than a few times during the lean years, Seth’s tax accountant would ask, “how are you still in business?”.

However, Seth was driven and commited to his mission, and the first Tofurky holiday product was introduced in 1995. Immediately it was a hit, selling 500 units. In an instant, Seth went from his phone never ringing to repeated calls from mainstream news outlets such as the New York Times, Washington Post and the Wall Street Journal. Seth and Tofurky had arrived.  The business has continued to grow over the years and today, the company’s food products are in 25,000 stores worldwide.

Wally also started his company from humble beginnings. His start in business came, ironically, in buying and selling livestock. Times were lean, and Wally lived in a concrete-walled house with one room, with no bedroom, no bathroom and no running water. “I had to go to the river to get my bathing and drinking water,” Wally recalls.

But something happened along the way to the one-time meat eater. He eventually met his wife Debbie, a life-long vegetarian, and their first child, Tammy, who would ask why chicken drumsticks were called “drumsticks” from an early age, was vegetarian from birth. It was during this time that also Wally started to research the environmental effects of factory farming.

Things came to a head when Wally, now in the construction business, built a 1,000-cell piggery in South Africa. After its completion, Wally returned to the piggery months later and the conditions in which he saw the animals were housed would leave an indelible mark on him. “I was ashamed at what I had done,” Wally admits.

Wally immediately became a vegetarian (and later a vegan) but decided if he would go the meatless route he had to develop products that had the same taste and texture that their meat-eating counterparts enjoyed so, as Wally puts it, “I didn’t feel cheated.”

Propelled by his feverish enthusiasm, Wally started mixing ingredients in his family’s kitchen in stainless steel pots and a two-plate burner. The products caught on and friends, family members and locals began buying those initial Fry’s products. Eventually, Wally realized he needed a factory to service the exploding number of stores looking to carry his products.

From these humble beginnings, both companies have flourished. Tofurky sold its 5 millionth vegan holiday roast this past Thanksgiving and Fry’s is coming to the U.S. this winter after already conquering 37 countries around the world.

The spirit of cooperation and coexistence is born out of both men’s understanding that the plant-based food sector today is far different than the one they knew even ten years ago. They understand that their respective companies need not be greedy in competition with each other. Both companies want quality vegan products to succeed, both for altruistic reasons and also because it’s an easier sell to be a part of a category that is spiralling upwards. Both men have morphed from begging for shelf space to fielding pleading calls from supermarket buyers for more products and lines.

The aphorism that a rising tide lifts all boats certainly applies to Wally and Seth. Both men share an intrinsic belief that the world needs to go plant-based for health, environmental and animal welfare reasons. Both believe that all plant-based companies will benefit as we move from a meat-centric diet to one rooted in plants. And rather than seeing each other as competitors, Wally Fry and Seth Tibbott have a deep seeded belief in partnership for a greater good.

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Our 10 favourite plant-based Fry’s recipes from 2018

Our 10 Favourite Plant-Based Fry’s Recipes from 2018

Thanks a melon to all of you for making 2018 such an incredible year of plant-based goodness! We have rounded up our favourite meat-free, dairy-free and egg-free recipes from the year. It may be the end of the 2018, but these meals certainly will not go out of style next year.

From the Fry family and team, we wish all of our #FrysFans a healthy, happy and plant-powered holiday season.

Fully Loaded Nugget Braai Boat 

Live the #nuglife and sail away on a braai bread boat. Whip up some lekker South African tomato and onion relish and layer with mielies, dairy-free cheese and crispy Fry’s Chicken-Style Nuggets (or use our gluten-free Rice Protein & Chia Chicken-Style Nuggets). This meal will go down perfectly over the summer braai holiday season.

Chaka-Lekka Burger Pie

This burger pie has all the local, lekker flavours made with our meat-free Traditional Burgers, wrapped in puff pastry, chakalaka sauce and dairy-free cheese! Serve with some chunky potato wedges and salad. What is chakalaka? It is a South African vegetable relish, usually spicy, that is traditionally served with bread, pap, stews, or curries. It’s chaka-lekker!

Mac and Cheeserpiller

As a family of three daughters, one of our childhood favourites that our mother loved to make was a homemade creamy mac and cheese in bulk that we could eat for days! We have reimagined this fond recipe with added veggies in a dairy-free cheesy sauce and topped with our meat-free Polony/Slicing Sausage. Have some fun and play with your food by tracing a little caterpillar around the bowl.

Veggie Nice Tortilla Cones

Did someone say ice cream tortillas?! This super fun Veggie Nice Tortilla Cone recipe is topped with our Chickpea and Roasted Butternut Balls and Chickpea and Quinoa Falafels, served with smashed avo, beetroot hummus and microgreens. This creative meal will go down perfectly with the kids, at a party, or with anyone who likes to have a bit of fun with their food!

Prawn-Style Corn Chowder

Say Ciao to this delicious dairy-free and plant-based chowder. Made with chunky bits of corn and potato, and a dash of coconut cream, this warming soup is topped with our Battered Prawn-Style Pieces.

Korean BBQ Beef-Style Tacos with a Quick Pickled Salad 

Get your grill face on, because this recipe is on fire! Try out this Korean BBQ Beef-Style Tacos with a Quick Pickled Salad for a flavour sensation! Made with our Thick Cut Chunky Strips and assembled in warm tacos, wilted spinach, pickled salad, spring onion and chilli flakes.

Rainbow Wrap

Eat the rainbow with this colorful wrap filled with bright veggies and our Golden Crumbed Schnitzels. Go by the recipe or choose your favourite vegetables to make your very own beautiful plate of food art.  And who knows, maybe you’ll find a pot of gold waiting for you at the other end of the table… Go take a look!

Schnitzels with Creamy Dill Sauce and Dairy-Free Potato Salad

Potatoes and schnitzels, anyone? Bake our meat-free Golden Crumbed Schnitzels in the oven, followed with a generous drenching of a creamy dill sauce. Then, serve with a tangy German-inspired potato salad made with gherkins, mustard and chives. You can’t go wrong.

Mezze with Tuna-Style Dip

We don’t mezze around… Dice and blend our versatile Polony/Slicing Sausage in a food processor with egg-free mayo, herbs and spices and you have yourself a fish-free, sustainable tuna-style patè! This makes a great plant-based holiday or festive starter dish. Serve with our Chickpea and Roasted Butternut Balls and Chickpea and Quinoa Falafels on the side for extra points.

 

We wish all our #FrysFans a peaceful and healthy year end. Thanks a melon for an incredible 365 days! 2018 was #lentil! 2019 is going to be another big year for us and we can’t wait to share new products, store listings and more. Keep your eyes peeled! #peas

Get a sneak peek into what is in store for us next year: http://www.bizcommunity.com/Article/196/162/183231.html

 

 

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Grow a mo, bro, and try plant-based this Movember

 

It’s been three years since The International Agency for Research on Cancer (IARC), the cancer agency of the World Health Organisation (WHO), classified processed red meat as carcinogenic to humans. It caused a ripple effect, resulting in more and more people to rethink their meat consumption.

But time has indeed moved on, and it’s been three years, and one could argue that this topic has perhaps lost its novelty and spark. We believe however this is a discussion that needs to be brought to the (plant-based dinner) table once again. Why? Well, it is officially Movember and in South Africa, prostate cancer is the most common cancer in men across all population groups according to this study by the South African Journal of Surgery.

While men grow their ‘tashes during the month of November in the name of fighting against cancer, we thought it was a dandy time to speak out about how eating more veggies can lower one’s risk of cancer and lead to a sustainable, healthier life!

Men, your risk of prostate cancer can be reduced with the same diet that helps to prevent most cancers: a diet that’s high in fibre, veggies, fruit and beans and low in saturated fat. It’s time to switch from flipping that piece of meat on the braai to a plant-based alternative. Don’t know where to start? We’ve got some tips, advice and recipes for you and to share with friends and family.

1. Chow on colourful fruits and veggies

A plant-based diet rich in colourful fruits and vegetables mean more vitamins, minerals, fiber, antioxidants and phytonutrients, all of which protect cells from damage that could lead to cancer. Consuming more than five servings of vegetables and fruits a day has actually been associated with a decreased risk of cancer. Throw in a zucchini or some kale in your smoothie or add some sprouts and microgreens to your wrap.

Kale and Kiwi Smoothie

2. Pass the fibre

Research shows a link between consuming fibre-rich whole grains as part of a low-fat diet and a reduced risk of cancer. The benefits of whole grains extend beyond their fibre content. They are packed with healthy nutrients, and the synergistic effect of B vitamins, vitamin E, iron, phytoestrogens and antioxidants all together protect us from chronic diseases and cancer. Types of whole grains to include are: Whole-wheat seeded bread, oats, brown rice, rye bread, barley buckwheat, bulgur, millet, quinoa, and legumes including baked beans, kidney beans, other dried beans (home cooked or canned), lentils, split peas and chickpeas.

Meat-Free Prawn-Style Coconut Curry

3. Choose a low-fat diet

Saturated fats like those found in animal products, dairy and processed foods increase men’s’ risk of cancer. Replace them instead with monounsaturated and polyunsaturated fats like avocado, olives, seeds and nuts. Fatty acids like omega 3 (which includes: chia seeds, flaxseeds, soy products, walnuts, hemp seeds as well as leafy greens) are also something you should add to your diet – they act as a natural anti-inflammatory, and chronic inflammation is linked to medical conditions like arthritis, heart disease and cancer.

Buddha Bowl with Chicken-Style Burgers & Hummus

4. Pick prostate-protecting plants

Include tomatoes, tomato sauce and tomato paste, all containing lycopene, along with soy foods, cruciferous veggies like kale, cabbage and broccoli, followed by green tea. These foods help fight cancer risk so consume them regularly, and let food by thy medicine.

So, making changes by reducing your intake of saturated fats can lower your risk of cancer. Chop it from your diet, and increase plant-based alternatives instead, and you’ll be doing a lot to safeguard your heart. As an example, a 150g lamb chop contains 21.3g of Total Fat, while a Fry’s plant-based meat alternative like our Traditional Burger Patty of the same size contains 6.6g of Total Fat. Plus, the patty comes with a bonus 0.9g of fibre to bolster digestive health and support healthy blood cholesterol levels.

November also happens to be World Vegan Month, so if you’re not yet convinced, why not see these next 30 days as a fun challenge at trying to eat plant-based? See how you feel at the end of the month and take it from there! #challengeaccepted

#Movember is more than growing a ‘tash – it’s about getting more colour, texture and variety on the plate For recipes to inspire you, your man and friends around, check out the diverse range of free plant-based cookbooks, including recipes for the braai master, athlete, health nut and parent here: https://www.fryfamilyfood.com/za/our-vegetarian-and-vegan-cookbooks/

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Food review/symrise new product competition 2018 awards press release

We have just won at the 24th Food Review/Symrise New Product Competition 2018 awards evening for our clean label, The Crafted Range. Kasha, our new high-protein cereal, also won Runner Up for Best Packaging on the same night.

The Crafted Range is fully plant-based, made from natural ingredients and fresh herbs and spices. The range includes four meat-free food products that are an ideal, everyday meal or snack option for flexitarians, vegans, and meat-eaters alike.

The Crafted Range is available to buy from the frozen food section of selected Pick ‘n Pay, Spar, and Checkers stores nationwide.

Included in the range are the Chickpea and Roasted Butternut Balls, the Soy and Quinoa Country Roast, gluten-free Rice Protein and Chia Nuggets, and gluten-free Chickpea and Quinoa Falafels.

The Crafted Range is created with natural ingredients, and includes superfoods like chia seeds, quinoa, and rice protein. The products are a healthy source of protein with all considered to be “complete” proteins, meaning they offer all essential amino acids for a healthy balanced diet. In addition to being a source of protein and fibre, our products are naturally free from cholesterol, are only flavoured with natural herbs and spices, and include no GM ingredients or refined sugars.

According to a study by the global information, data, and measurement company, Nielsen, consumers are increasingly aspiring to achieve better health and eat healthier foods. Consumers are going back to the basics; people want foods that are fresh, natural and minimally processed. Indeed, 47% of South African respondents look for food products made from vegetables and fruits, 39% want GMO-free food, and 53% want their food to be as natural as possible. 28% are looking for gluten-free food, and 43% of South Africans want cholesterol-free food, food that is high in fibre, and view foods that are high in protein to be important.

Salad Jar with Butternut Balls and Falafels

Tammy Fry Kelly, our International Marketing Director, comments: ‘We’re seeing that meat-free diets are becoming more mainstream, and retailers in the UK estimate that the meat-free market is currently worth around £270 million and is growing at 6% each year globally.  Within the sector, meat-free products no longer belong in a separate freezer and are now merchandised alongside meat equivalent products. Sustaining and sustainable, the new Crafted Range will fit well within any category and will provide consumers with a hearty plant protein that is natural and nutritious. This award is testament to the growing plant-based market and we are excited to continue to play role in helping to make people’s lives easier to transition to a meat-free diet!’

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Getting serious on cereal: The Kasha Back story

When my dad started Fry’s in 1991, his idea was to craft nutritious and convenient alternatives to meat that my whole family (and friends) could all happily eat. Fast forward a good few 26 years later and now we are a fully-fledged second generation family business. And that means upping the ante a notch or two, all the while continuing to keep things plant-based, nutritious and tasty – just as my dad would have wanted!

My sister, Hayley, and I are both working mums and are avid crossfitters, so we find the time in the day just slips by, while we are left scrambling in the morning to drop the kids off at school on time, getting to meetings, and working out, let alone finding the time to make wholesome meals! We needed to make things easier, and it needed to start with our food. We asked ourselves, “What can we make that is easy and doesn’t compromise our health and our kids’ health?”

It needed to be a pre-workout shake, post-workout shake, breakfast on the run, desk eating-approved, important meeting-accepted, lunchbox-friendly and afternoon snack-OK’d. It needed protein and superfoods. It also had to be natural, low in sugar, low GI and 100% vegan. Basically, we wanted to make superhero food. Not easy task.

But we were determined to make our dream of crafting a nutritious and yummy triple-threat meal a reality.

And so Kasha was born.

First we had to decide on the flavours and develop the recipes. Figuring out which ingredients went well together without one or the other dominating, getting the texture perfect, and ensuring it was nutritionally balanced was certainly a learning process. We played around with superfoods like moringa and chia seeds, healing spices like cinnamon, and some of nature’s finest plant proteins, soy isolate, buckwheat and oats. As my sister and I, as well as our four young children, follow a plant-based diet it was important that the ingredients were healthy, comprehensive and light on the planet. After having countless breakfast-for-dinner nights, we got the two recipes – Chocolate and Vanilla & Chia – exactly how we wanted them to be.

Then we had to figure out a name. Oh dear. After going through the dictionary, we settled on “Kasha”. Kasha is a type of cereal or porridge made from buckwheat groats that have been roasted, soaked and simmered until soft, and because one of the main ingredients in the cereal is buckwheat, we decided on the simple and catchy name.

We then moved to the packaging: a critical component to the whole endeavor. How could we package Kasha in such a way that was different to the run-of-the-mill cereal brands? We wanted our packaging to obviously be fully reusable while conveying the health benefits simply and effectively. As we were moving into another category (from frozen foods to cereals), we also had to consider how to portray Fry’s so that we were still recognizable to our current customers and impactful to new customers.

We decided on a distinctive tub-shape for the box. But finding a supplier was a nightmare! The lid width was completely unique so had to be especially made but we were adamant on settling for what we wanted! The other design challenges were massive too. We brought together some of the best minds in the industry: one Australian (who was in Durban at the time on a surfing trip), myself (a Durbanite living in Australia), a marketing guru from Cape Town, and our own in-house designer, based in Durban. This was our small team of four who took on the challenge to design the cereal pack. We spent months of trial-and-error on designs that didn’t really work. Revert after revert, we finally nailed it. Kind of.

After months of hard work, we supplied the artwork to the printer. This started a whole new set of problems… They could not reproduce the colours correctly and the Chocolate variant colour looked identical to Vanilla & Chia. It was back to the drawing board!

And then everything was ready. Our desire to be different paid off and our protein-packed, gluten-free instant cereal, Kasha, was finally good to go! It was time to hit the shelves around the world as the perfect on-the-go meal option that could be used as a superfood breakfast cereal or added to smoothies. Made from only the best that nature has to offer and an ingredient list you can understand, Kasha is a product very close to my family’s heart and mine too.

I hope you enjoy Kasha as much as we do. Life is what happens between bowls of Kasha!

Love Tammy Fry

xxx

 

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The 7th Fry’s Annual Green Meeting and Green Morning Market – JHB

We are celebrating the seven seas at our 7th Fry’s Annual Green Festival in Joburg, with a fin-tastic theme: The Ocean!

JHB, we are gearing up again where we come together to be inspired by international and local world-class thought leaders in the field of plant-based nutrition, fitness, advocacy and entrepreneurship; network and connect with like-minded people; and of course eat delicious food – and lots of it.

There will be the unveiling of exciting Fry’s innovations; unbelievable goodie bags worth over R700 to take home; and turtle-y radical prizes to be won!

So who is on the line up for 2018?

Bad Ass Vegan

Introducing your headline speaker, John Lewis, aka Bad Ass Vegan! Bringing a fresh to depth edge to veganism, John Lewis is probably one of the coolest vegan entrepreneurs, change makers and athletes we know!

At age 13, the Missouri-raised health ambassador was over 140kgs. He lost the weight as a football and basketball player in high school and in college. After receiving his MBA from Nova Southeastern University in Florida, he coupled his education in business with his love for health and fitness and created his venture, Bad Ass Vegan, a health and nutrition company that strives to educate individuals on plant-based nutrition. John’s love for his community brought forth the brainchild of “VeganSmart”, a plant-based protein shake company with a foundation whose mission is to prevent obesity through education, physical activity and plant-based nutrition. He is also releasing a documentary “Hungry for Justice” with Keegan Kuhn, the maker of Cowspiracy and What the Health. The goal with their new documentary film is to speak about food injustice through the lens of Hip Hop.

Tammy Fry

If you don’t know the back story, Tammy was a born vegetarian in Durban, South Africa. Her father, Wally Fry, grew up as an animal farmer where meat was a staple in his everyday diet. Tammy’s mother, Debbie Fry, was also a lifelong vegetarian, and together they helped to inspire Wally to embrace a vegetarian diet and sparked the creation of The Fry Family Food Co.! With over a decade experience at the helm of marketing at Fry’s (and the brainchild behind the #FrysAGM concept), Tammy is guided by nutritional expertise, a love of fitness, love of the environment and outdoor lifestyle.

Recently, she has taken her message to the global stage, having spoken to audiences around the world including London, New York City’s Climate Change Summit, and Australia on a wide variety of topics including plant-based nutrition, vegan advocacy, food choices and climate change. An avid Crossfitter, 5th Dan Karateka and multiple South African National Champion, self defense coach, surfer, businesswomen, public speaker, and mom of 2 little boys, Tammy Fry embodies health and wellness. Enabling others to live a happier and more energetic lifestyle through plant-based nutrition is the cornerstone of her passion.

Dr Paul Palmer

Dr Paul Palmer breaks the science down into bite-sized pieces of informative and interesting nuggets of wisdom around plant-based nutrition. He is a registered Chiropractor, Musculoskeletal OH Specialist and plant-based nutrition expert, and has successfully helped people reverse type 2 diabetes, lower cholesterol and lose weight as well as alleviate fatigue and stress in the workplace as part of his employee wellness clinical services. He strives to educate patients about the importance of a healthy lifestyle incorporating evidence-based nutrition and exercise. He is one of the leading advocates for a plant-based diet in South Africa.

Andre Rutishauser

A ship’s Captain for renowned Ocean Conservation group Sea Shepherd, Andre is passionate about our ocean life, animal rights, and marine life sustainability, and is a sea warrior! He is also the owner of the organic and self-sustainable restaurant, Conscious Café, in Durban, where his mission to show people just how tasty, colourful and nutritious food can be. His motto is “Act Locally, Think Globally”. A keen animal rights activist and environmental conservationist, Andre is on a mission to save our planet one sea creature at a time.

Ricardo Marques

Ricardo knows what it’s like being thrown in the deep end. He started his own plant-based biltong company, Oh Poppyseed and is the co-founder of the vegan skincare brand, Lenka Skincare. Over the years, he has learnt first-hand what it’s like building a successful, local business in what is still considered a niche market. Dive deeper into his life as a plant-based entrepreneur, how he has learnt ride the seas of change when building a brand and how Ricardo still has a smile at the end of it all. Aloha.

Excited much? We think so!

Be inspired to live a healthier and more purposeful life at our Annual Green Meeting. Get your tickets here: https://www.quicket.co.za/events/57540-annual-green-meeting-joburg/#/

Join us in the morning, before the #FrysAGM begins, at our Green Market. Get your day started with a browse of multiple food and lifestyle vendors; enjoy live music, entertainment and kiddie activities; and snack on free Fry’s samples. The Green Market is 100% plant-based and eco-friendly. #shellyeah!

All are welcome to attend the AGM! From the plant munchers, to the animal lovers, to those wanting to live healthier lifestyle, and to those who are looking for good food and fun!

Come hang out, eat great food, learn about the benefits of eating a plant-based diet and make lasting connections with other passionate people!

Will you join us?

Date: 3rd November 2018

Venue: The Ground

Plot 19, Driefontein Rd, Muldersdrift (55 mins from OR Thambo)

Market Time: 10am to 1pm

AGM Time: 1pm to 5pm

Get your tickets here: https://www.quicket.co.za/events/57540-annual-green-meeting-joburg/#/

RSVP to our FB event and share the love #FrysAGM with friends and family – the more the merrier: https://www.facebook.com/events/376725886200843/

Seas and greetings,

The Fry Family Food Co.

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WIN a Fry’s hamper and 1 of 25 Weber Smokey Joe Braai worth R2000!

In the spirit of Heritage Month and Heart Awareness Month, we are celebrating the joys of heart-healthy plant-based grilling, with our friends at Weber! Eat for your heart with your heart, and stand a chance a win a Fry’s hamper and one of 25 Weber Smokey Joe Charcoal Grills worth R2000 each by entering our Love Your ❤ Competition.

If you have ever tried our Nuggets or Schnitzel on the braai, you will know how crispy and succulent they turn out! Are you ready to grill it up with our heart-healthy, plant-based meat alternatives this September?

A plant-based diet contains no cholesterol, a main predictor and cause of heart disease; is lower in saturated fat, which increases the risk of heart disease and stroke; and contains a rich amount of heart-protective nutrients and antioxidants – all without sacrificing on flavour!

By making a few, small changes to your diet and overall lifestyle, you can improve your heart’s health and increase your longevity.

Enter the Love Your ❤ Competition today and you could be one of the 25 lucky winners!

There are 2 ways to enter the competition:

  1. Purchase 2 boxes of any Fry’s product and SMS the word Fry’s and the last four digits of either barcode to 33711. Example: Fry’s1256 (Till slips need to be retained and presented in order to redeem the prize);
  2. Download Love your  ❤ ecookbook > Tell us which recipe you would like to try on Facebook > Tag two friends who you would like to cook the recipe for.

25 winners will be chosen to receive the prize and each winner will receive a Weber Smokey Joe Charcoal Grill and a Fry’s hamper worth R2000 each.

The competition runs from the 25th of August 2018 at 7am to the 15th of October 2018 at 12pm.

Full T&C’s here.

Want to celebrate some more this Braai Month with free burgers?

We are going on a road trip and you’re invited to come along with us this September! We’re hosting plant-based braais in JHB and Durban – with free burgers! Our aim is to host the biggest plant-based South African braai, so help us celebrate the joys of heart-healthy, plant-based grilling and spread the events with friends and family.

All events have an entrance fee of R20 and all proceeds go to a local animal charity in the area. In exchange of your entrance ticket, you are able to claim a free burger! Each event has a green market so bring cash on the day to support vendors selling food, drinks and an array of lifestyle products.

Durban 16th September, La Lucia Mall Park

JHB 22nd September, Ennis Garden Centre

As South Africans, we take great pride in the diverse traditions that make up our country. We want to celebrate our braai culture, all the while honouring our beautiful country and her land, as well as positively influencing our own health and that of our families and communities.

From vibrant veggies, to sizzling skewers, make your flavourful, plant-based braai one to remember! All you need is a touch of imagination, a quality and efficient braai, a sprinkle of good company and a few delicious recipes to knock up tasty, meat-free meals.

Download Love Your ❤ Cookbook!

Join us in celebrating braai meals that are good for your health, for the planet and for the animals!

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Inspiring change with Tammy Fry: Her story

Thank you to Conversations in Noosa for this awesome podcast, featuring our International Marketing Director, Tammy Fry. This wide-ranging conversation covers topics never heard before from Tammy herself, including what it was like growing up as a vegetarian alongside her father (Fry’s founder, Wally Fry) who was a goat trader at the time, marrying her husband who used to be a hunter, creating as self-defense courses for women, her health and her current diet.

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How to get healthy this Women’s Month: Advice from a dietitian


In honour of Women’s Month, our guest dietitian Melanie Sher, unpacks key ingredients and lifestyle advice, from plant-based protein, what to eat for optimal hormone production and self-care for overall health and wellbeing for women.

Hello August! Woman’s Month! And in my opinion, and I may be ever-so-slightly bias, the best month of the year!

One of my favourite quotes goes as follows “I am a woman – what’s your superpower?” And this is indeed true – most women are superwomen, nurtures, caregivers, organizers, co-ordinators… they just manage to do it all. We are great at looking after others, but are we always as good at looking after ourselves?

This month, the focus is on women’s health and what women can do to live right and stay healthy.

So let’s discuss a few things that YOU, as a woman, can do for yourself to ensure you live your best possible life.

Eat well

“You are what you eat?” Heard this one before? Food is the source of nutrition and all good things for the body. The food you eat will affect everything: your appetite control, your mood, your energy levels, your health, and your immunity. So let’s discuss some foods you can incorporate into your diet for overall health and wellbeing.

  1. Soy. It is considered to be ‘A storehouse of nutritional riches,’ as it contains all 9 essential amino acids, vitamin E, some B-vitamins, magnesium, iron, zinc, and calcium, amongst others, making it one of the best vegetarian protein alternatives. Some examples include edamame beans, soymilk, miso, tempeh, tofu and meat alternatives, like Fry’s. My favourite from the Fry’s range are the Chicken-Style Strips! I love including it into a veggie stir fry for dinner – yum!But for years, soy got a bad rap because of its isoflavones, as it was feared that they could act as oestrogen in the body and stimulate cancer cells. But a steady stream of studies showed that a diet moderate-to-high in soy didn’t increase the chances of developing breast cancer and may even reduce that risk.

    In one study of more than 73,000 Chinese women, researchers found that those who ate at least 13 grams of soy protein a day, roughly one to two servings, were 11% less likely to develop breast cancer than those who got less than 5 grams.So without going into too much science, soy can be eaten in combination with a healthy, balanced diet. But, as everything else that we eat in our diet, it should be eaten in moderation, and in combination with other foods.

  1. Healthy fats. Yes, you heard me right, fats are not the enemy. In fact, the ‘good fats’ are an essential part of a well-balanced diet. Fat is a major source of energy and helps you absorb certain vitamins and minerals. We need fat to build cell membranes and protective myelin sheaths. Healthy fats also have a cardio-protective effect, are essential for brain functioning, and are the raw material that we need to produce and maintain proper hormone function. So what are these healthy fats we talk of? Your mono-unsaturated and poly-unsaturated fats, of course. Here are some of my favourite food items you can eat to  ensure you’re getting your ‘daily dose:’
  • Seeds! Eating pumpkin, flax, sesame, and sunflower seeds consistently as part of a healthy diet supports hormone balance. They provide the body with omega-3 fatty acids, trace minerals, and nutrients needed for hormone production. But remember to grind seeds with a harder shell, such as flaxseeds, before eating them, sprinkling them on your salad or adding them to your smoothie. This allows easier digestion by the body, and ensures that you get the full nutritional value!
  • Avocados! Besides for the fact that they are absolutely delicious, avocados are another excellent addition to your hormone-balancing diet. They’re full of mono-unsaturated fats, potassium, magnesium, vitamin E, B-vitamins, and folic acid — all essential for maintaining hormonal balance in the body. They are also low in sugar and high in fiber, making them a great choice for regulating the production of insulin in your body.
  1. Non-dairy calcium sources. It’s no secret that calcium is vital for strong bones and teeth, but it goes beyond that. This mineral also helps the body maintain healthy blood vessels, regulate blood pressure, and even prevent insulin resistance (which could lead to type 2 diabetes).  For women it is extra-important to reach our daily calcium requirements to decrease our risk of developing osteoporosis. So with all these known benefits we need to make sure we are eating enough calcium daily.Not sure how to add alternative food sources of calcium into your diet? Why not make a tasty broccoli salad, throw some black beans into your stir fry or prepare a scrambled tofu wrap from work lunch? Some other non-dairy sources of calcium include almonds, fortified orange juice, and soy milk and products, which can all be incorporated into a healthy, balanced diet. Did someone say non-dairy, delicious smoothies?!

Exercise regularly

One of the keys to living a healthy, well-balanced life is making time to exercise regularly.  Exercise is one of those controllable factors in ensuring overall health, and whilst cardiovascular exercise improves heart health and assists with weight management, resistance training – especially when using your own body-weight – will help you build and maintain muscle mass.

Other benefits of exercise include lowering blood pressure, reducing cholesterol and cardiovascular disease, preventing diabetes, improving mood and cognitive function, and reducing mortality.

Many of the health issues that women face can be improved substantially with consistent exercise.

  • Exercise helps counteract hormonally-driven mood swings. Women live with shifting levels of oestrogen and progesterone that impacts their fertility patterns as well as their brain chemistry and moods. When oestrogen levels drop, such as before and during a woman’s period or leading up to menopause, there is a decrease in release of the “feel good” brain chemical called serotonin. This makes them more susceptible to moodiness, depression and anxiety attacks, such as the symptoms found in severe premenstrual syndrome or post-partum depression. Exercise counters these hormonally-triggered mood swings by releasing endorphins, another mood regulator. Sometimes called the “runner’s high”, endorphins leave you feeling happy and relaxed after a workout. 
  • Exercise also plays a vital role in building and maintaining strong muscles and bones. This is because exercise helps release hormones that promote the ability of your muscles to absorb amino acids. This helps them grow and reduces their breakdown, which helps promote overall health.

Over and above these health benefits of exercise of women, exercise can also increase your energy levels, improve your digestion, improves your quality of sleep, and can decrease your risk of developing chronic diseases. Exercise offers incredible benefits that can improve nearly every aspect of your health!

Practice gratitude

We all have the ability and opportunity to cultivate gratitude. Rather than complain about the things you think you deserve, take a few moments to focus on all that you have. Developing an “attitude of gratitude” is one of the simplest ways to improve your satisfaction with life. Whether you choose to write a few sentences in a gratitude journal, or simply take a moment to silently acknowledge all that you have, giving thanks can transform your life.

Some health benefits of practicing gratitude are as follows:

  • Gratitude improves self-care.
  • Gratitude improves physical health.
  • Gratitude improves psychological health.
  • Gratitude enhances empathy and reduces aggression.
  • Grateful people sleep
  • Gratitude improves self-esteem.
  • Gratitude increases mental strength.

So superwomen … what are you going to do to take care of yourself during this beautiful Women’s Month?

Want to know more about your nutrition? Get in touch with Melanie Sher.