The Big Fry Burger is here!

We are so excited to announce the launch of our brand new flagship burger, The Big Fry Burger!

We’ve been carefully crafting this burger for the past few years to ensure it met our extremely high standards. As soon as we tasted it we knew it was special, but we wanted it to be more than that. We wanted this new burger to blow everyone away, even the biggest meat-lovers in the world. We had to go make sure it was incredible and we believe we have.

My dad, Wally Fry started Fry’s back in 1991. He met my mom Debbie, a passionate vegetarian and his life took a new turn. My mom inspired him with her healthy diet and outlook on food. The penny really dropped when he was contracted to build a piggery. He was proud of his work and was called back one day to do an inspection. He was horrified at what his handiwork had created for the pigs. His heart broke when he saw how they were treated and Wally decided to stop eating meat for good. He was very excited about his new lifestyle, but he grew tired of the lack of options available to him. By the time he had been vegetarian for a few months, he couldn’t even look at another spinach and feta pie.

He decided that he wanted to make food that looked and tasted like meat so that people like him could still eat all their favourite meals. His mission for crafting vegan food that tastes like meat started 30 years ago, but we have come closest to achieving this mission today. Our new Big Fry Burger looks, sizzles and tastes so much like a ground beef burger that some meat-eaters can’t even tell it apart from a beef burger.

Right from the start, our mission at Fry’s has been a moral one, and to this day nothing has changed. We still measure our success based on how many animals we save every year. We know how daunting change can be, which is why we always encourage you to create positive change at your own pace. Even small changes can make a huge difference. By swapping out one beef burger with a plant-based burger like The Big Fry Burger just once a week, you would save an average of 15-20 cows per year.

We don’t just want to make food that mimics meat though. We believe in so much more than that. We were determined to make a burger that not only tasted amazing but was also better for people’s health and the planet.

As a family, we take our health very seriously and we’re very fortunate to have a mother who instilled great eating habits in us from a young age. Our family still eats all the Fry’s products today and our children are our top (and most fussy) taste testers. This is why it’s a huge priority for us to make sure that our food is nutritious. The Big Fry Burger has 20g protein per 112g patty and it’s naturally cholesterol-free!  You could lower your risk of heart disease by up to 24% just by swapping meat burgers for plant-based burgers like The Big Fry Burger. It also has 4g of fat per 100g which is linked to a lower risk of heart disease and cancer. All our products are made with non-GM ingredients and The Big Fry Burger is no exception. Recent studies show that some GM foods can toxically affect several organs and systems.

We’ve always been passionate about the environment and keeping our oceans clean, so you can imagine our heartbreak when we watched our part of Australia go up in smoke in the recent bush fires.  Scientists have stated that there’s no doubt that man-made global warming played a significant role in these devastating fires and animal agriculture has been responsible for 18% of total greenhouse gas emissions. Eating a plant-based burger like The Big Fry Burger instead of a meat burger just once a week is the easiest way to halve your greenhouse gas emissions and by making the swap you also save 5530 litres of water, which equates to a 7 min shower every day for 50 days. This burger isn’t only super tasty, it’s also the easiest way to help fight against climate change.

As nature lovers, we are also incredibly upset by the huge amount of litter and waste that lands up in our beautiful oceans. This launch was a huge step forward for us from a packaging point of view. This is our first 100% recyclable pack! Our packaging is a huge priority for us at the moment. We are hoping to have plastic-free packaging in the next few years and we are working day in and day out to achieve that goal.

We hope you love the Big Fry Burger as much as we do.

Love Tammy Fry


Want to find out more? Have a look at our Big Fry Burger info page here

Want to try our Big Fry Burgers? Find out where you can buy them here


Our top 8 vegan Valentine’s Day recipes

Valentine’s Day is just around the corner, and for those of you who are partaking in this romantic holiday, we’ve put together a roundup of recipes to treat your loved one, vegan style!  Sometimes the best strategy for Valentine’s Day is simply staying in for a mellow, cosy evening and cooking up a delicious feast for two. If you and your sweetheart are committed to the vegan lifestyle, you might be wondering how to treat each other this Valentine’s Day without all the meat and dairy that is usually involved. Get inspired with these delightfully delicious vegan Valentine’s Day recipes…

Spaghetti And Non-meat Balls

A delicious vegan twist on the classic Italian pasta dish, made with love and our Asian spiced burgers. This no-nonsense dish will have you acting out Lady and the Tramp in no time!vegan valentine’s day recipes

Chicken Style Shiitake Mushroom Risotto

Although risotto is one of the simplest meals you could whip up, there is something undeniably fancy about it. Maybe it’s the fact that you’re cooking with wine or the patience that’s involved with constantly stirring the rice. Whatever the reason, our chicken-style shiitake mushroom risotto is sure to wow your special someone.

vegan valentine’s day recipes

Vegetable Terrine With Polony

This delicious vegetable terrine is made with our polony slicing sausage and a decadent cashew and coconut cream purée. This recipe requires a little extra effort, but it’s worth it if you want to treat your sweetheart.

vegan valentine’s day recipes

Cape Malay Coconut Curry Served With Charred Apricots

Spice things up a bit with our Cape Malay coconut curry, featuring our chicken-style strips served with charred apricots.

vegan valentine’s day recipes

Vegan Schnitzels With Creamy Dill Sauce And Dairy-free Potato Salad

This recipe is fancy enough to be a treat, but it will also be appreciated by couples who are trying to eat healthier in the new year. This tasty dish is made with our crispy golden crumbed schnitzels drenched in a creamy dill sauce, served with a tangy German-inspired potato salad made with stock and vinegar.

vegan valentine’s day recipes

Vegan Corn Chowder With Prawn-style Pieces

This recipe is quick and easy, so you can spend more time with the one you love this Valentine’s Day. Make some corny jokes and enjoy this soothing dairy-free chunky corn and potato soup topped with our crispy prawn-style pieces.

vegan valentine’s day recipes

Meat Free Alfredo Pasta

Pasta dishes have a certain sensuousness to them, and this indulgent, creamy meat-free alfredo pasta cries out for a cosy and lovey-dovey night in. The best part is that if you’re both eating garlic, then you won’t have to worry about dreaded “garlic breath” after your meal.

vegan valentine’s day recipes

Peri-peri Pizza

Who doesn’t love pizza for a cosy night in? Tuck your teeth into this delicious pizza made using our polony slicing sausage. You could even cut these into hearts using cookie cutters to show your sweetheart just how much you love them.

vegan valentine’s day recipes

Want to get more recipes? Head over to our cookbook page where there are dozens of free creative cookbooks for you to download.