LIVEKINDLY AUS General Manager Qualifies for Ironman Kona 2021 on a plant-based diet

We’ve shared the inspiring stories of people who have made the impossible possible in an effort to effect change in their lives or communities. We have another story for you and this one is all about Shaun Richardson, who has been a part of the Fry’s journey since the beginning.

Shaun is the LIVEKINDLY GM in Australia and International Sales Director at the Fry Family Food Co.  Aside from being responsible for opening markets across the world for LIVEKINDLY Collective’s plant-based food brands, Shaun has also recently become a successful triathlete.

He is very new to endurance sports, but still managed to complete Ironman Cairns, finishing in 8th place which resulted in a qualification for Ironman Kona 2021.  As a plant-based triathlete, he has learnt first-hand the benefits of plant-based eating as an athlete. “I have been plant-based for over 10 years, so I am very familiar with the advantages of intense training on a plant-based diet. Meat alternatives like Fry’s have as much protein as any equivalent meat dish, and when eaten as part of a balanced, varied plant-based diet – rich in fresh fruit and vegetables – I see a more rapid recovery and much greater levels of energy and stamina.”

Shaun has only been competing as a triathlete for two years and is really looking forward to the Ironman Championship in Kona next year. “I am very happy with the result of achieving a Kona qualification. I feel like it was a notable achievement, this year particularly. It was a remarkable effort from the race organisers to get permission to hold the race in Australia. The date is not the usual race date in June, so the conditions were very challenging, with the wind and heat playing a big role on the course.”

“Triathlon training is about extreme discipline and consistency. Usually my role in the business requires a lot of traveling but the COVID-19 pandemic has meant that I have had to stay put since March. While the work still had to happen remotely, I was at least able to get consistent weeks of training and manage my time around various time zones.”

Shaun has been an inspiration to all of us at LIVEKINDLY and we wish him all the best for the upcoming Ironman Championship.


5 simple ways you can help more animals this World Animal Day

The 4th of October is World Animal Day! Aside from being a totally valid reason to stay home and cuddle your pets, what is World Animal Day and how do you celebrate it? The purpose of World Animal Day is to raise awareness and to provide effective protection for species worldwide.

The day encourages animal welfare organisations, community groups, clubs, businesses and individuals to draw attention to animal issues and make the front page news – a vital catalyst for change.

Throughout history, social movements like World Animal Day have always been a major vehicle for ordinary people’s participation, and key in fighting for social justice and reform. Around the world, there have been many successful social movements that challenged injustice and promoted democracy, with ground-breaking laws being passed in response.

The lives of animals are profoundly affected by the actions of individuals, businesses and nations. It’s therefore essential that, as sentient beings, their rightful status as recipients of social justice is established and translated into effective animal protection. There is no doubt that increased awareness of animal issues via the availability of accurate information, combined with better education for both adults and children, is helping to develop a compassionate culture that is slowly feeding into legal reform and social progress.

Here are 5 simple ways to participate:

  1. Donate to nonprofit organizations

    Giving whatever you can afford to a nonprofit organization for animals is a really effective and easy way to make a massive change, especially for those who wish they could do more but just don’t have the time to. Have a look at some of our favourite organizations here or find one local to you:
    Monkey Helpline
    Nambiti Anti-Poaching Unit
    Sea Shepherd
    Edgar’s Mission
    Hugletts Wood Farm Animal Sanctuary

  2. Volunteer your time either online or at a local shelter or animal sanctuary.

    Have a look at the volunteer platform on World Animal Day’s Website. They have listings from all over the world and they have online opportunities available too.

  3. Purchase cruelty-free cosmetics and household products.

    A good place to start is to look for a ‘cruelty-free’ stamp or symbol on the products you purchase. In South Africa you can look out for the Beauty Without Cruelty bunny!

  4. Go plant-based or support Meat Free Mondays

    Eating less meat is an easy way to spare the lives of innocent animals. The less meat we eat, the fewer animals need to be born into a life of cruelty. We kill over 60 billion land animals and 2740 billion fish every year for food. If you can’t commit to going plant-based right off the bat, give Meat Free Mondays a try. It’s a small move with a big impact.

  5. Show your own animal a little extra love.

    Go for an extra walk, make your pet’s favorite meal or buy a fun toy or treat your pet to an afternoon of fun.