Tammy Fry’s new book ‘Made with Love & Plants’ is in stores now!

Tammy Fry (Co-Founder of Fry’s) has just launched her first published book, Made with Love & Plants! Tammy is a leading plant-based food advocate as well as a vocal animal rights activist, plant-based nutritionist, high-level athlete, international plant-based spokesperson and mom of two. She was named as one of the “Eight Women Who are Changing the World for Animals Through Food” from Female First UK, and is known for her passionate stance on living kindly in a way that honours both your body and the planet.

Her book, Made with Love & Plants is jam-packed with over 75 delicious, easy-to-make recipes including gluten-free recipes, batch cooks, wholefood plant-based recipes, plants on fire recipes (making the most epic plant-based BBQ), gut health recipes, breakfast yumminess, healthy lunchbox treats and sustainable, edible, homemade gifts!  The recipes have all been chef and mom-tested and are simple to follow, and made with good, wholesome ingredients. 

Tammy - made with love & plants recipe book

The book is also a lifestyle guide that supports the transition to a plant-based life.

Tammy’s hope is that this book inspires people to start their own journey to holistic health and wellness and supports those that are already on one.  The content covers a range of holistic lifestyle tips, the ideal plant-based pantry list and a shopping guide, meal plans and a guide on how to write your own meal plans using the recipes in the book, plant-based cooking on a budget, navigating the supermarket, reading product labels and loads more.

You can find the book in all major bookstores and select Woolworths stores nationwide, or online on Takealot!


10 Things You Can Do for the Ocean this World Oceans Day

Looking out for our oceans has never been this important. If you’ve watched the latest Netflix documentary, Seaspiracyyou’ll know that our impact on the ocean is dire. The film brought up everything from animal cruelty to ocean pollution, and it was tough to watch.  

But before we resign to the idea that making the world a better place is impossible, we should take a collective deep breath. There are many small actions that we can take here.  

 Here are 10 simple things you can do every day, because all our contributions matter. 

1 Try To Eat Less Seafood 

Cutting back or eliminating seafood from your diet is a big one. A reduction in seafood as a protein source will have a massively positive impact on the oceans. According to the Food and Agriculture Organization of the United Nations, a third of commercial fish stocks are being depleted at unsustainable levels. Ninety percent have been fully exploited. As the demand for fish increases, ocean supplies are becoming depleted more quickly and ecosystems are being radically disrupted. An easy solution is to swap out fish for vegetarian versions of your favourite seafood. Our vegan fish alternative, Fry’s Fish-Style Fillets, are a great option, or for another vegan seafood option, try our Battered Prawn-Style Pieces. These are doubly good for the ocean because we’re donating all the proceeds of our vegan seafood range to Sea Shepherd from May till October 2021. 

2 Reduce Your Energy Consumption 

The ocean has absorbed 90% of the excess heat created by burning fossil fuels in the last half-century. Our beautiful blue has been working overtime for us. Sadly though this means that waters are warmer which is affecting where fish swim and their reproduction cycles. It’s also wreaking havoc on our sea levels which in turn creates more natural disasters on land. You can make a change by being conscious of your energy use at home and work; using public transport (or walking or riding your bike to work); switching to fluorescent light bulbs; turning off lights when they’re not needed and unplugging electronics.  

3 Watch Out for Greenwashing 

Some labels are trustworthy and helpful, while others are misleading and are just there to create a false sense of security. For example, on its own, the word “sustainable” means very little and looking for reputable certifications to ensure the food you buy is sustainable is critical. This is true for all food, not just fish. Learn more about how to spot greenwashing here. 

4 Try Going Plant-Based 

A surprising fact is that pigs, chickens and cows are the world’s leading oceanic predators. The waste runoff of livestock operations on land has caused more than 500 nitrogen flooded dead zones in the oceans. Animal agriculture is also responsible for more greenhouse gasses than the entire transport industry combined. Our appetite for meat is affecting the temperature and cleanliness of our waters.  Buying more sustainable products like plant-based fish or seafood, helps keep them on the shelf, thereby giving others people considering change the option too.  This is a powerful step you can take to be an advocate for change. 

5 Use Less Plastic 

The more plastic we use, the more plastic ends up in the ocean. It is estimated by 2050 there will be more plastic in the sea than fish. Interestingly the main source of ocean plastic pollution is not plastic straws but is actually fishing lines. (See Steps #1 and #4. Plant-based fish alternatives remove the need for fishing lines). As much as possible, reduce and reuse, and then recycle! We’ve been ditching the plastic inners in many of our product boxes and have a plan in action that is moving us towards 96% recyclable or recycled packaging by the end of 2021. 

6 Take Care of the Beach 

Whether you are relaxing on the beach, surfing or diving, always clean up after yourself. Respect the ocean by not interfering with wildlife or removing rocks and coral. Participate in or organise local beach clean-ups. Pick up what you find no matter how big or small. Neglected, lightweight debris will be blown into the sea. 

7 Read Labels Carefully and Educate Yourself 

Don’t purchase items that exploit marine life and choose ocean-friendly products. There are many products on the market that harm fragile coral reefs and marine populations. Avoid purchasing coral jewellery, tortoiseshell hair accessories, cosmetics containing shark squalene and other shark product, as well as fish tank accessories which are often sourced from fragile coastal ecosystems. Don’t buy fish as pets either and take a strong stance against keeping exotic species in captivity.  

8 Support Organisations That Protect the Ocean 

There are many local and global organisations that are fighting to protect ocean habitats and marine wildlife, like the brave people of Sea Shepherd. Consider giving financial support or volunteering for hands-on advocacy. We hope to raise about $15 000 for them in the next 6-months through the global sales of our Fish-Style Fillets and Battered Prawn-Style Pieces (both are available through your local retailers). We’ve been working with Sea Shepherd for years, and truly believe that they are ocean warriors and that they will do so much with this money for our beautiful ocean. 

9 Be the Change in Your Community 

One person can make a difference! Start beach cleanups, ask restaurants and supermarkets to offer more plant-based and fish-free options. Speak up if you notice threatened species on the menu or seafood counter. Take some time to research the ocean policies of government officials before casting your vote. An easy way to make a huge difference is cooking plant-based meals for friends and family to show them how delicious they can be. Have a look at our recipes to get some inspiration. 

10 Share your knowledge with others  

Inspire friends and family to watch Seaspiracy, post plant-based seafood recipes on your own social media pages and share interesting facts.  Be the inspiration for someone else’s change! 






We are overjoyed to announce that we’ve partnered with renowned marine conservationists Sea Shepherd to help them sustain our oceans. The partnership will see around R150 000 donated to Sea Shepherd. The donation will come from the sales of our seafood range – including our plant-based Fish-Style Fillets and Battered Prawn Style Pieces. All global profits from these two products generated between May and October 2021 will go to supporting their marine conservation efforts worldwide!

We’ve been committed to helping families change the world from their kitchen table through plant-based food for 30 years. The work that Sea Shepherd does is critical in raising awareness and educating consumers as to the impact destructive fishing practices have on our oceans. We’re really chuffed that we can support their mission with our plant-based seafood. It’s a beautiful symbiosis.

We’ve considered the human impact on the ocean for a number of years, and in 2019 we decided to provide some relief to overfishing by launching a Fish-Style Fillet, a product that offers the taste, texture and versatility of a piece of battered fish. The idea came from our family’s love for the ocean.

Tammy Fry’s youngest son, an aspiring marine biologist, who at age five realised the boats he saw in the distance from the beach were fishing boats. He is our most passionate ocean and animal lover and has been from a very young age. The realisation deeply saddened him and his plea to help us help him stop the fishing really hit home.  So we decided as a family to create the Fish-Style Fillets – thus offering an alternative for people who loved the taste and texture of a piece of hake but who wanted to keep fish off their plates and in the oceans.

We hope that by offering delicious, versatile plant-based alternatives, we are encouraging families to have conversations around their kitchen tables about the impact their food choices have, and about the power of simple changes once or twice a week.

Educating ourselves is so important. We need to be asking the difficult questions, finding the answers and holding ourselves and our food systems accountable. Reducing fish consumption, or ensuring we know more about where it comes from, can make a world of difference. We do appreciate that in many places fish is a necessary food source, but for many others worldwide, we do have a choice.

The ocean, which makes up around 71% of the Earth’s mass is under threat due to overfishing, pollution, species extinction, habitat destruction, and climate change. As humans, we need the ocean; among other reasons, it’s said to produce more oxygen than the world’s forests. We cannot underestimate her benefits.

Sea Shepherd’s Managing Director in Australia, Jeff Hansen has been incredible to work with.

Their mission continues to be to defend, conserve and protect our ocean and all marine wildlife, and given most of the air we breathe comes from our ocean; ultimately their work benefits all humanity.

They will use the donation to continue their effective work on the frontline, tackling the key threats our oceans face, while raising awareness and encouraging the greater population to consider their individual impact on the ocean, including the consumption of marine wildlife.

Find our Fish-Style Fillets in the frozen section of select retailers nationwide or online through Pick n Pay and Checkers.