It’s the month of LOVE and whether you are celebrating the Feast of Saint Valentine with a beloved face-to-face or remotely due to pandemic pandemonium or using the day to focus on the most important relationship one can have – yourself! Cooking up a storm can be a great way to show your loved ones how much they mean to you. Ditch the risk of crowded restaurants, light some scented candles, turn up that smooth plant-based-cheesy jazz, throw on an apron – maybe only an apron, who’s there to judge – and go to town with these delicious, vegan, Valentine’s Day recipes. Plant-based eating can be a great way to bond over shared ideals for the good of the planet, a healthy body, and mind, and has the added benefit of improving your energy levels, wink!


These light and flavourful rice wraps are the perfect meal to make together and a great excuse to get a little handsy with your food. The end result is sure to be Instagram-worthy! Hot-tip: For an extra romantic flourish include some edible flowers and get creative with your placing.


Great for nibbling and dipping and whiling away an evening together these golden crumbed sossies on a stick not only look impressive, but they’re also playful and a whole lot of fun to eat.


This recipe is super easy with a fun and fancy twist! Bright, colourful beetroot hummus contrasted against some zesty guac is a celebration of colour and life, what could be more romantic than that?


Name a more romantic scene than famous spaghetti sharing scene in the classic Lady and The Tramp! Share in your very own spaghetti kiss moment with the bonus of being animal cruelty-free.

Valentines Day Truffles

Is it ever really Valentine’s Day without chocolate involved? Pull out all the stops with these handcrafted delicacies from The Fry Family’s own Tammy Fry to finish off your evening with a flourish.

Want to get more recipes? Head over to our cookbook page where there are dozens of free creative plant-based recipes for you to download.


The Big Fry Burger named “Best Plant-Based Food” at Symrise Food Review New Product Awards.

We are proud to announce that our beloved Big Fry Burger has been awarded the top spot in the “Plant-Based Food” category at the 2020/2021 Symrise Food Review New Product Awards.

We knew from day one that the Big Fry Burger would be one of the best plant-based burgers on the market, and we love that it has been recognized by one of South Africa’s top product innovation awards.

The ‘Plant-Based Foods’ category is a new addition to the Symrise Food Review New Product Awards and we can’t wait to see it grow from strength to strength.

Says Tammy Fry, co-founder and Global Brand Lead of Fry’s, “We launched the Big Fry Burger in 2020 in response to massive consumer demand for a local, affordable vegan burger patty that had the same sizzle, taste and texture as a ground beef burger. The Big Fry Burger ticks all of these boxes, and is a firm favourite with vegans, vegetarians and flexitarians alike.”

Tammy adds that awards like this show a growing demand for plant-based foods by retailers, food service and consumers. “The category is now a mainstream offering and this opens up incredible opportunity for product innovation both in-store and out of home.”


The Flexitarian Diet Is A Winner for Diabetes Management

This study of the world’s best diets, clocked the flexitarian diet as the best for weight loss, and second best for diabetes management (along with the vegan diet).

Why is this important?

Stats SA tells us that diabetes is the leading cause of death in South African women which is alarming considering that type 2 diabetes is primarily a result of lifestyle choices and can be avoided.

How can being a flexi help?

One of the leading causes of type 2 diabetes is obesity. A balanced flexitarian diet rich in whole foods and vegetables is great for the day to day management of diabetes but can also help those who want to maintain a healthy weight without going completely vegan.

So what is a flexitarian diet?

‘Flexitarian’ is a combination of the words ‘flexible’ and ‘vegetarian’. It’s the best of both worlds for making small manageable dietary changes as you can alternate between meat focused meals and plant-based ones. Typically, a flexitarian will eat predominantly plant-based with smaller amounts of meat.

South Africans want to be healthier!

We all know that we are a meat-loving country. SA ranks as the 9th highest beef consumer and 11th highest for chicken. But nowadays lots of people are loving the idea of swopping their meals with meat-free options – many of them for health reasons. A study by KLA shows that a quarter of South Africans want to eat less meat and 47% of them want to cut down on meat for health reasons.  

How do things like Veganuary help?

Movements like Veganuary are really helpful because they make it easy to try plant-based without completely committing to a total life-change. Plus when you decide to do plant-based for a month, you start to see results really quickly.

Some advantages to being flexitarian:

  1. Less risk of heart disease – A high fibre diet is good for the health of your heart. Meat has zero fibre, while plant-based foods including meat alternatives tend to be higher in fibre.
  2. Weight loss – plant-based foods can have less calories so having more of them in your diet (and choosing the right ones) is going to help with healthy weight.
  3. Better for the environment – animal agriculture has a much greater impact on the environment so by cutting some of the meat out of your diet you are lessening your impact on the planet.  

But remember, keep it simple and do not strive for perfection – it is your journey so enjoy the process and make it your own.


Five Key Differences Between Vegan and Flexitarian

Labels can be so daunting! Vegan, plant-based, vegetarian, fruitarian, pescatarian, omnivore, herbivore, carnivore and now “flexitarian”?

Some people try to avoid labels because they know that with titles come restrictions. Did you “catch” a vegan accidentally eating some mayonnaise with egg in it and give them a hard time? What if you’re vegan and you genuinely just want to eat a dairy cheesy pizza. Does that mean you’re not vegan anymore? It’s kind of like being on a diet for your health. You might stick to healthy carbs, good fats and exercise, but what if you have a slice of delicious chocolate cake? Did you ‘break’ your diet? Lose all your progress? Of course not.

It’s all about owning your own journey and being gentle with yourself.

So what are the KEY differences between VEGAN, VEGETARIAN and FLEXITARIAN:

  1. Who eats meat?

Vegans never eat meat or any form of animal product including dairy, eggs and honey. Vegetarians will eat eggs and dairy, but they don’t eat meat. Flexitarians eat meat ‘occasionally’ but their focus is on eating mainly plant-based, often for health reasons.

  1. Who eats eggs, cheese, and milk?

Vegans don’t, but Vegetarians and Flexitarians do.

  1. Which one is better for the environment?

This is a complicated debate but when breaking it down to its simplest form, a vegan diet has less impact than one that includes meat. Every meat-free meal can make a difference to both your health and the health of the planet.

  1. Which diet is healthier for you?

This depends on the person. You could be vegan and only eat deep-fried vegetables or eat a lot of unhealthy fats and carbs. Whether you eat meat or not, it’s always important to have a balanced diet rich in varied fruits and veggies, good fats and proteins and unrefined carbohydrates. The trick is in finding the healthiest swops for your meat proteins.

  1. Which diet is easiest to follow?

Again, this depends on how much research and meal prep you do. With any diet, finding an online community and like-minded people will give you the best chance. Sign up for Veganuary and join our Facebook Page to find support and like-minded people.

Not sure where to start?

Find your personal ‘food identity’ and experiment with some meat replacements. It’s so much fun trying new recipes. Pssst: your friends & family might not even be able to tell the difference! Here is a plant-based snacking idea that both vegans and flexis will love – the Afternoon Snack Platter with Dip using Fry’s Chicken-Style Nuggets or our delicious No-Meat Balls.