LIVEKINDLY launches the world’s largest virtual plant-based kitchen including two South African chefs

Our umbrella company, the LIVEKINDLY Collective, has recently launched Collective Kitchen, the world’s largest virtual plant-based kitchen.

The food-focused platform follows eleven experienced chefs from around the world as they recreate local and popular dishes with only plant-based ingredients.

Representing South Africa are two top plant-based chefs, Mokgadi Itsweng and Jason McNamara, sharing the kitchen with top international chefs from Los Angeles, Berlin, and Stockholm.

Chef Jason McNamara

The initiative includes the Top Dish video series, which features, among others, Chef Mokgadi Itsweng’s exploration of sustainable food initiatives around Joburg. Collective Kitchen’s creative chef-driven campaign is the first of its kind, with culinary experts from around the world creating unique, easy plant-based recipes for the home cook. Now everyone can enjoy a plant-based recipes of their favourite dishes.

Our mission at the LIVEKINDLY Collective is to make plant-based diets the new norm, and that’s only possible by making the transition to eating less meat easier for all cooks, no matter who they are cooking for.

Our chefs are using some of our most popular products to encourage home cooks to experiment and find out just how versatile, delicious, nutritious, and easy-to-make plant-based meals can be.

Chef Mokgadi Itsweng.

The recipes are made using some of LIVEKINDLY Collective’s top plant-based meat brands, including Fry’s and Oumph! Products, which are readily available at most leading retailers.

The Collective Kitchen embodies what our mission has always been at Fry’s, which is to inspire families to explore more meat-free meals.

Fry’s turned 30 this year, and seeing our incredible products being cooked by these talented chefs from around the world, on this beautifully inspiring platform fills us with so much pride.

Through Collective Kitchen, you will learn how to easily replace meat in popular dishes such as fried chick’n tacos, German doner kebabs, Swedish meatballsmince stuffed vetkoek or amagwinya or the Jozi kota, and much more. Each recipe comes with cooking videos and instructions on how to prepare the dishes.

Now everyone can be a chef! Check out the Collective Kitchen website.


Fun, healthy Saturday Night Family Dinner Ideas

These quick, easy family dinner ideas are so delicious it’ll be hard for even the pickiest little eaters to say no. Don’t believe us? Give this list a look and try one out. We’re sure your little ones will be asking for seconds! Best part: they’re healthy and fun to make too. We’ve got classic favorites as well as fresh, kid-approved pastas and casseroles. If you’re ready to take on some vegan dinner ideas that are also crowd-pleasers, take a look through some of our favorite plant-based dinner recipes right here.

We like to get the whole family involved when making these easy dinner recipes. Getting kids involved in cooking and meal preparation can seem to be more work than benefit, especially when you’re having a busy week but empowering your kids to make their own food and take a turn or two to cook dinner, will teach them about good nutrition and pay off in the long run.

Why plant-based dinners? Not only are plant-protein options free of the harmful carcinogens, heavy metals, environmental contaminants, cholesterol and hormones that are often found in meat and dairy but they are also full of beneficial vitamins, minerals, fibre and antioxidants which help to fight disease and keep children healthy. Studies have found that children who eat a plant-based diet have less risk of becoming overweight or obese and tend to eat more fruits and vegetables and less junk food.


Macfry burger

These burgers imitate every kids’ favourite fast food burger, without the extra nasties added. Make this easy dinner recipe using our famous Big Fry Burgers!

Mac and Cheeserpiller 2019

A childhood favourite packed with protein from our Mini Chipolatas. This vegan take on an old faithful gets gold stars for kid-friendly flavour. Every hungry caterpillar will want a bite.

The Little Rascal Burger 2019

What little rascal isn’t a fan of a burger? Give this dinner treat a healthy kick loaded with veggie fillings that double up as a cheeky wink. Made with our Chicken-Style Burgers for a quick plant-based dinner. You could also swap out the Chicken-Style Burgers for our famous Big Fry Burgers if you’re looking for something a bit meatier.

Vegan mini pizza for kids

Pizza as cookies? The best of both worlds combined! Use a cookie cutter to make cute shapes like hearts and stars as your pizza base and decorate with your favourite veggie toppings like our Original Hotdogs.


Fry’s named best vegan chicken burger in the world

The Fry Family Food Co.’s Chicken-Style Burger has been named one of the top 10 best vegan burgers by global sustainability-focused consumer review app, abillion.

The 2021 World’s Best Vegan Burgers Awards saw consumers from 62 countries cast 12,000 reviews to name their favourite vegan burgers with the Fry’s Chicken-Style Burger achieving the 10th spot – the only chicken-style entrant to reach a coveted top-ten position.

Tammy Fry, co-founder of The Fry Family Food Co., said it was a special win for Fry’s.

“It’s fantastic validation to achieve a spot on such a coveted list – especially as it was a public vote and in a market that’s highly competitive with an ever-growing range of great plant-based foods to choose from,” said Tammy.

Chicken Style Burgers: Fry's

“At Fry’s, we pride ourselves on creating delicious products that offer the same satisfying taste as their meat counterparts while being versatile, high in protein and kinder to the world.

“We’re honoured to hear how voters praised our Chicken-Style Burgers on its taste, value, and versatility. It gives us great motivation to continue delivering innovative, delicious plant-based options for our customers to help them change the world, one bite at a time.”

Made from a blend of plant-based proteins, a fantastic source of fibre and protein, the burger offers a crunchy crumbed coating with a succulent and flavoursome patty – similar to a traditional chicken schnitzel or nugget but 100 per cent free of animal products.

The versatility of the patties makes them perfect as part of a full meal like a classic burger and chips, or on its own as a quick snack. Simply put them in the oven, air-fryer or frypan for a fast and fuss-free option at mealtime.

“A big selling point for our customers is how quickly the patties can be cooked, making them the ideal choice for an easy plant-based family meal. Our family loves using them to put a  kinder twist on a classic Parmigana or for lighter meals like Asian Lettuce Cups,” said Tammy.

If you’re looking for more plant-based options, the Fry’s Quinoa and Brown Rice Protein Burgers (gluten free), Nuggets and Soy and Flaxseed Schnitzels are all top sellers in Australia, offering consumers a kinder chicken-style alternative to the classic favourites, found in the freezer section of Coles, Woolworths and independent stores.



Top 10 vegetarian and vegan sources of protein

Proteins are the building blocks for life. When consumed they are broken down in the body into amino acids which promote cell growth and repair. You don’t have to eat meat and dairy to get what you need for your dietary intake.
Are you wondering how to get enough protein as a vegetarian or vegan? Or are you looking for plant-based sources of protein? The team at Fry’s has put together this list of the top 10 vegan sources of protein.

Plant-based sources of protein and recipes for you to enjoy them

braaied mushroom and fry’s chicken burger with basil, rocket pesto and pineapple
Braaied mushroom and fry’s chicken burger with basil, rocket pesto and pineapple
Besides being highly beneficial to your health plant-based proteins also contain far less fat and cholesterol compared to meat proteins and are a good source of fiber and essential nutrients. 

Our Top 10 Easy, Quick Plant-Based Recipes

We have rounded Fry’s top 10 easy vegan recipes. This list includes everything from hearty vegan dinner recipes, veggie burgers, to vegan basics that can serve as starting points for improvising satisfying plant-based mealsand enjoy the incredible plant-based goodness! The list includes our favourite meat-free, dairy-free and egg-free recipes from throught the year. We may be heading towards the end of the year, but these meals certainly will not go out of style next year.

Warm Butternut and Sweet Potato Salad 2019

Braai Ideas: Best vegetarian braai recipes for summer

If you are looking for vegetarian braai ideas or have someone coming to your braai on Braai Day day who doesn’t eat meat, there are endless ways to make a delicious meal. Having a vegetarian braai doesn’t mean just eating bread and salad! With Fry’s range of plant-based products, it is possible to have a vegan meal on the braai or barbecue which isn’t just burnt broccoli or seared celery. There is no shortage of meat-substitutes to make adding veggie-friendly meals to your next braai quick and easy.

Get your fire going with these mouth-watering vegetarian braai recipes that won’t compromise on taste.


Tammy Fry’s new book ‘Made with Love & Plants’ is in stores now!

Tammy Fry (Co-Founder of Fry’s) has just launched her first published book, Made with Love & Plants! Tammy is a leading plant-based food advocate as well as a vocal animal rights activist, plant-based nutritionist, high-level athlete, international plant-based spokesperson and mom of two. She was named as one of the “Eight Women Who are Changing the World for Animals Through Food” from Female First UK, and is known for her passionate stance on living kindly in a way that honours both your body and the planet.

Her book, Made with Love & Plants is jam-packed with over 75 delicious, easy-to-make recipes including gluten-free recipes, batch cooks, wholefood plant-based recipes, plants on fire recipes (making the most epic plant-based BBQ), gut health recipes, breakfast yumminess, healthy lunchbox treats and sustainable, edible, homemade gifts!  The recipes have all been chef and mom-tested and are simple to follow, and made with good, wholesome ingredients. 

Tammy - made with love & plants recipe book

The book is also a lifestyle guide that supports the transition to a plant-based life.

Tammy’s hope is that this book inspires people to start their own journey to holistic health and wellness and supports those that are already on one.  The content covers a range of holistic lifestyle tips, the ideal plant-based pantry list and a shopping guide, meal plans and a guide on how to write your own meal plans using the recipes in the book, plant-based cooking on a budget, navigating the supermarket, reading product labels and loads more.

You can find the book in all major bookstores and select Woolworths stores nationwide, or online on Takealot!


10 Things You Can Do for the Ocean this World Oceans Day

Looking out for our oceans has never been this important. If you’ve watched the latest Netflix documentary, Seaspiracyyou’ll know that our impact on the ocean is dire. The film brought up everything from animal cruelty to ocean pollution, and it was tough to watch.  

But before we resign to the idea that making the world a better place is impossible, we should take a collective deep breath. There are many small actions that we can take here.  

 Here are 10 simple things you can do every day, because all our contributions matter. 

1 Try To Eat Less Seafood 

Cutting back or eliminating seafood from your diet is a big one. A reduction in seafood as a protein source will have a massively positive impact on the oceans. According to the Food and Agriculture Organization of the United Nations, a third of commercial fish stocks are being depleted at unsustainable levels. Ninety percent have been fully exploited. As the demand for fish increases, ocean supplies are becoming depleted more quickly and ecosystems are being radically disrupted. An easy solution is to swap out fish for vegetarian versions of your favourite seafood. Our vegan fish alternative, Fry’s Fish-Style Fillets, are a great option, or for another vegan seafood option, try our Battered Prawn-Style Pieces. These are doubly good for the ocean because we’re donating all the proceeds of our vegan seafood range to Sea Shepherd from May till October 2021. 

2 Reduce Your Energy Consumption 

The ocean has absorbed 90% of the excess heat created by burning fossil fuels in the last half-century. Our beautiful blue has been working overtime for us. Sadly though this means that waters are warmer which is affecting where fish swim and their reproduction cycles. It’s also wreaking havoc on our sea levels which in turn creates more natural disasters on land. You can make a change by being conscious of your energy use at home and work; using public transport (or walking or riding your bike to work); switching to fluorescent light bulbs; turning off lights when they’re not needed and unplugging electronics.  

3 Watch Out for Greenwashing 

Some labels are trustworthy and helpful, while others are misleading and are just there to create a false sense of security. For example, on its own, the word “sustainable” means very little and looking for reputable certifications to ensure the food you buy is sustainable is critical. This is true for all food, not just fish. Learn more about how to spot greenwashing here. 

4 Try Going Plant-Based 

A surprising fact is that pigs, chickens and cows are the world’s leading oceanic predators. The waste runoff of livestock operations on land has caused more than 500 nitrogen flooded dead zones in the oceans. Animal agriculture is also responsible for more greenhouse gasses than the entire transport industry combined. Our appetite for meat is affecting the temperature and cleanliness of our waters.  Buying more sustainable products like plant-based fish or seafood, helps keep them on the shelf, thereby giving others people considering change the option too.  This is a powerful step you can take to be an advocate for change. 

5 Use Less Plastic 

The more plastic we use, the more plastic ends up in the ocean. It is estimated by 2050 there will be more plastic in the sea than fish. Interestingly the main source of ocean plastic pollution is not plastic straws but is actually fishing lines. (See Steps #1 and #4. Plant-based fish alternatives remove the need for fishing lines). As much as possible, reduce and reuse, and then recycle! We’ve been ditching the plastic inners in many of our product boxes and have a plan in action that is moving us towards 96% recyclable or recycled packaging by the end of 2021. 

6 Take Care of the Beach 

Whether you are relaxing on the beach, surfing or diving, always clean up after yourself. Respect the ocean by not interfering with wildlife or removing rocks and coral. Participate in or organise local beach clean-ups. Pick up what you find no matter how big or small. Neglected, lightweight debris will be blown into the sea. 

7 Read Labels Carefully and Educate Yourself 

Don’t purchase items that exploit marine life and choose ocean-friendly products. There are many products on the market that harm fragile coral reefs and marine populations. Avoid purchasing coral jewellery, tortoiseshell hair accessories, cosmetics containing shark squalene and other shark product, as well as fish tank accessories which are often sourced from fragile coastal ecosystems. Don’t buy fish as pets either and take a strong stance against keeping exotic species in captivity.  

8 Support Organisations That Protect the Ocean 

There are many local and global organisations that are fighting to protect ocean habitats and marine wildlife, like the brave people of Sea Shepherd. Consider giving financial support or volunteering for hands-on advocacy. We hope to raise about $15 000 for them in the next 6-months through the global sales of our Fish-Style Fillets and Battered Prawn-Style Pieces (both are available through your local retailers). We’ve been working with Sea Shepherd for years, and truly believe that they are ocean warriors and that they will do so much with this money for our beautiful ocean. 

9 Be the Change in Your Community 

One person can make a difference! Start beach cleanups, ask restaurants and supermarkets to offer more plant-based and fish-free options. Speak up if you notice threatened species on the menu or seafood counter. Take some time to research the ocean policies of government officials before casting your vote. An easy way to make a huge difference is cooking plant-based meals for friends and family to show them how delicious they can be. Have a look at our recipes to get some inspiration. 

10 Share your knowledge with others  

Inspire friends and family to watch Seaspiracy, post plant-based seafood recipes on your own social media pages and share interesting facts.  Be the inspiration for someone else’s change! 






We are overjoyed to announce that we’ve partnered with renowned marine conservationists Sea Shepherd to help them sustain our oceans. The partnership will see around R150 000 donated to Sea Shepherd. The donation will come from the sales of our seafood range – including our plant-based Fish-Style Fillets and Battered Prawn Style Pieces. All global profits from these two products generated between May and October 2021 will go to supporting their marine conservation efforts worldwide!

We’ve been committed to helping families change the world from their kitchen table through plant-based food for 30 years. The work that Sea Shepherd does is critical in raising awareness and educating consumers as to the impact destructive fishing practices have on our oceans. We’re really chuffed that we can support their mission with our plant-based seafood. It’s a beautiful symbiosis.

We’ve considered the human impact on the ocean for a number of years, and in 2019 we decided to provide some relief to overfishing by launching a Fish-Style Fillet, a product that offers the taste, texture and versatility of a piece of battered fish. The idea came from our family’s love for the ocean.

Tammy Fry’s youngest son, an aspiring marine biologist, who at age five realised the boats he saw in the distance from the beach were fishing boats. He is our most passionate ocean and animal lover and has been from a very young age. The realisation deeply saddened him and his plea to help us help him stop the fishing really hit home.  So we decided as a family to create the Fish-Style Fillets – thus offering an alternative for people who loved the taste and texture of a piece of hake but who wanted to keep fish off their plates and in the oceans.

We hope that by offering delicious, versatile plant-based alternatives, we are encouraging families to have conversations around their kitchen tables about the impact their food choices have, and about the power of simple changes once or twice a week.

Educating ourselves is so important. We need to be asking the difficult questions, finding the answers and holding ourselves and our food systems accountable. Reducing fish consumption, or ensuring we know more about where it comes from, can make a world of difference. We do appreciate that in many places fish is a necessary food source, but for many others worldwide, we do have a choice.

The ocean, which makes up around 71% of the Earth’s mass is under threat due to overfishing, pollution, species extinction, habitat destruction, and climate change. As humans, we need the ocean; among other reasons, it’s said to produce more oxygen than the world’s forests. We cannot underestimate her benefits.

Sea Shepherd’s Managing Director in Australia, Jeff Hansen has been incredible to work with.

Their mission continues to be to defend, conserve and protect our ocean and all marine wildlife, and given most of the air we breathe comes from our ocean; ultimately their work benefits all humanity.

They will use the donation to continue their effective work on the frontline, tackling the key threats our oceans face, while raising awareness and encouraging the greater population to consider their individual impact on the ocean, including the consumption of marine wildlife.

Find our Fish-Style Fillets in the frozen section of select retailers nationwide or online through Pick n Pay and Checkers.


Tammy Fry talks about the future of Fry’s, 2020 and beyond.

To all our loyal friends, customers and suppliers,

I wanted to touch base with everyone on what 2020 was like for Fry’s and what 2021, and beyond, promises to be.

2020 was a life-changing year for so many. There was great sadness and hardship, but at the same time incredible stories of resilience and determination. We all learnt so much about ourselves, and the world we live in. We saw the best of humanity, and to some degree the worst.

It was also a really, really important year for us as a family.

In 2019, we realized that it was time to explore ways to future proof our business. The plant-based food sector had grown tremendously, and in order for Fry’s to remain relevant and competitive, we needed to partner with someone to help us grow, but (importantly) grow in the right way.

Fry’s is our family’s legacy – my parents have worked tirelessly to build it from a few products made in our kitchen, to producing for 30 different countries. As you know, despite our growth, we’ve always been motivated by principles over profit – making sure that the business lives our personal values at all times. This is why it was essential that we found the right partner – not just a large corporate that was only driven by profit. We had many offers (as a market-leading, established, plant-based food company we had a lot to offer) and it took us a long time, and many long nights around my parent’s kitchen table, to decide who that partner should be.

In early 2020 we finally settled on the then unnamed LIVEKINDLY Collective. With a few investors on board, and a small team of passionate food industry leaders who are determined to change the global food system (including the esteemed Kees Kruythoff our CEO), the LIVEKINDLY Collective showed us that they were totally aligned with our values. Their vision was our vision continued. We could clearly see that the company would grow, and be enormously successful, but would always live a value system that was aligned with our family’s. Through that success, we could see that we would be able to achieve our mission to make plant-based living the new normal. The Fry Family Food Co. under The LiveKindly Collective would be able to make real, sustainable change in the world.

How could we not be on board with that??

It was an exciting but nerve-wracking time and there were hours of backwards and forwards creating the deal that would keep Fry’s intact as the brand and business we’d grown, while also helping us to achieve new heights, reaching even more people, putting even less meat on plates, changing even more hearts and minds.

It is now almost a year since we signed the deal, and I can comfortably say we made the right choice. Fry’s is about to launch in the USA in the retail chain called Sprouts, we are working closely with LIVEKINDLY Collective’s product development teams to create extraordinary innovations, we have extended our factory at Fry’s which has allowed us to treble our output. We are also finally able to actively roll out what we call ‘Project Green’ which is a greening of all our packaging. It is still a work in progress, and there have been some ups and downs but I believe we are getting there.

However, some things have not changed. We still produce out of our factory in Durban, we are still actively involved in operations and new product development (my sister Hayley heads up our NPD department), and I am still leading the growth of the brand locally and globally. We are the only heritage brand in the Collective and our lived experience growing this business is called upon often to advise other teams in Europe, USA and elsewhere. I am incredibly proud that we can take what we learnt building and running Fry’s and use that to help other plant-based brands grow.

There has been change, and change is often hard. But I believe with all my heart that this change is for the betterment of the world, and all the beings we share it with.

We are celebrating 30-years of Fry’s this year and the Fry family will be front and centre of this celebration and we hope you will join us. We want to honour our loyal customers, our passionate colleagues and teammates and my parent’s legacy that will ultimately be part of something that changes the way we eat.

Yours in hope

Tammy Fry