Eating more vegetables shouldn’t have to mean more time in the kitchen. That’s exactly why we created our new EasyVeg products — a range of familiar favourites, reimagined for busy families who want to eat well, easily.

Veg Forward. Meat-Free. Easy.

EasyVeg brings together three delicious, freezer-friendly products built on real vegetables, herbs and spices. It’s no secret that fibre is 2026’s biggest health buzzword, and the EasyVeg range makes it easier to get more of it into your diet — with fibre-rich options across the line-up.

Across the range, you can expect:

• Real vegetables, herbs and spices, for authentic flavour
• 100% soya-free, and made with simple ingredients
• Packed with fibre, to support everyday wellbeing
• Quick and easy to cook, straight from the freezer to the air fryer

That’s real convenience — no chopping, no compromise, no fuss.

Meet the Range

• Fry’s Falafels — roasted chickpeas with coriander, garlic and warming spices, bursting with Mediterranean flavour. High in fibre and gluten-free.
• Fry’s Butternut & Spinach Balls — a hearty, veggie-packed South African favourite made with roasted butternut, spinach, chickpeas and carrots. A source of fibre.
• Fry’s Spicy Split Pea Bites — a nutritional powerhouse of split peas and chickpeas, with a fiery kick of chilli and coriander. High in fibre and gluten-free.

Straight from the freezer to the air fryer, they’re quick and easy to prepare — perfect for lunchboxes, kids’ meals, party snacks or a speedy weeknight dinner. Proof that feel-good food can also be fast food.

Try Them Tonight

Ready to put the range to work? Start with these three EasyVeg recipes from our kitchen:

1. Falafel Pita with Tahini & Turmeric Dressing — a vibrant, herby weeknight favourite.
   
2. Roasted Butternut 7 Colours Salad — a vibrant, veg-forward bowl finished with a fresh celery leaf dressing.
   
3. Crisp Split Pea Carrot Salad with Cucumber & Mint Yoghurt Dip — crunchy, creamy and full of flavour.
   

Fry’s EasyVeg Range is available nationwide. Real veggies. Quick to cook. Feel-good food, made easy. Find them in the freezer section.

 

Frequently Asked Questions

Why do you get more fibre in a plant-based diet?

Plant foods — vegetables, legumes, wholegrains and pulses — are the only natural source of dietary fibre; meat and dairy contain none. Building meals around ingredients like chickpeas, split peas and root vegetables naturally increases your fibre intake compared to a meat-centred plate.

Why is fibre good for you?

Fibre supports healthy digestion, feeds the beneficial bacteria in your gut, helps keep you fuller for longer, and can support healthy blood sugar and cholesterol levels. Most people don’t get enough of it, which makes fibre-rich ingredients like legumes and vegetables an easy everyday win.

What is the easiest way to eat more fibre?

Swap a low-fibre side or snack for a veg-based one — no extra planning required. The Fry’s EasyVeg Range (Falafels, Butternut & Spinach Balls and Spicy Split Pea Bites) is built on real vegetables and legumes and goes straight from the freezer to the air fryer, making it one of the simplest ways to add fibre to lunchboxes, snacks and quick meals.

What is classified as “high in fibre”?

Under South African and EU nutrient content guidelines, a food must contain at least 6g of fibre per 100g to be labelled “high in fibre” (at least 3g per 100g to be called “a source of fibre”). Fry’s Spicy Split Pea Bites contain 9.2g of fibre per 100g — well above the high-in-fibre threshold.