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The Big Fry Burger is here!

We are so excited to announce the launch of our brand new flagship burger, The Big Fry Burger!

We’ve been carefully crafting this burger for the past few years to ensure it met our extremely high standards. As soon as we tasted it we knew it was special, but we wanted it to be more than that. We wanted this new burger to blow everyone away, even the biggest meat-lovers in the world. We had to go make sure it was incredible and we believe we have.

My dad, Wally Fry started Fry’s back in 1991. He met my mom Debbie, a passionate vegetarian and his life took a new turn. My mom inspired him with her healthy diet and outlook on food. The penny really dropped when he was contracted to build a piggery. He was proud of his work and was called back one day to do an inspection. He was horrified at what his handiwork had created for the pigs. His heart broke when he saw how they were treated and Wally decided to stop eating meat for good. He was very excited about his new lifestyle, but he grew tired of the lack of options available to him. By the time he had been vegetarian for a few months, he couldn’t even look at another spinach and feta pie.

He decided that he wanted to make food that looked and tasted like meat so that people like him could still eat all their favourite meals. His mission for crafting vegan food that tastes like meat started 30 years ago, but we have come closest to achieving this mission today. Our new Big Fry Burger looks, sizzles and tastes so much like a ground beef burger that some meat-eaters can’t even tell it apart from a beef burger.

Right from the start, our mission at Fry’s has been a moral one, and to this day nothing has changed. We still measure our success based on how many animals we save every year. We know how daunting change can be, which is why we always encourage you to create positive change at your own pace. Even small changes can make a huge difference. By swapping out one beef burger with a plant-based burger like The Big Fry Burger just once a week, you would save an average of 15-20 cows per year.

We don’t just want to make food that mimics meat though. We believe in so much more than that. We were determined to make a burger that not only tasted amazing but was also better for people’s health and the planet.

As a family, we take our health very seriously and we’re very fortunate to have a mother who instilled great eating habits in us from a young age. Our family still eats all the Fry’s products today and our children are our top (and most fussy) taste testers. This is why it’s a huge priority for us to make sure that our food is nutritious. The Big Fry Burger has 20g protein per 112g patty and it’s naturally cholesterol-free!  You could lower your risk of heart disease by up to 24% just by swapping meat burgers for plant-based burgers like The Big Fry Burger. It also has 4g of fat per 100g which is linked to a lower risk of heart disease and cancer. All our products are made with non-GM ingredients and The Big Fry Burger is no exception. Recent studies show that some GM foods can toxically affect several organs and systems.

We’ve always been passionate about the environment and keeping our oceans clean, so you can imagine our heartbreak when we watched our part of Australia go up in smoke in the recent bush fires.  Scientists have stated that there’s no doubt that man-made global warming played a significant role in these devastating fires and animal agriculture has been responsible for 18% of total greenhouse gas emissions. Eating a plant-based burger like The Big Fry Burger instead of a meat burger just once a week is the easiest way to halve your greenhouse gas emissions and by making the swap you also save 5530 litres of water, which equates to a 7 min shower every day for 50 days. This burger isn’t only super tasty, it’s also the easiest way to help fight against climate change.

As nature lovers, we are also incredibly upset by the huge amount of litter and waste that lands up in our beautiful oceans. This launch was a huge step forward for us from a packaging point of view. This is our first 100% recyclable pack! Our packaging is a huge priority for us at the moment. We are hoping to have plastic-free packaging in the next few years and we are working day in and day out to achieve that goal.

We hope you love the Big Fry Burger as much as we do.

Love Tammy Fry

xxx

Want to find out more? Have a look at our Big Fry Burger info page here

Want to try our Big Fry Burgers? Find out where you can buy them here

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The ultimate food fight

We’re taking food fights to the next level by putting plant-based foods up against all the usual favourites in the ultimate nutrient breakdown. Which do you think will come out on top?

Round 1:

plant-based foods

In the left-hand corner, we have a standard 85% lean beef burger, and in the right-hand corner, we have a 100% vegan Fry’s Asian Spiced Burger.

Both weigh up very similarly in protein levels, but the Fry’s burger lands a significant punch with its lower fat content. The beef burger takes another knock from Fry’s with their higher fibre levels. The Fry’s burger also has no cholesterol at all, compared to the 68mg in the beef burger – it’s a total knockout!

The Fry’s Asian Spiced Burger takes the title of the ultimate burger!

Round 2:

plant-based foods

The legend (dairy) 😉  battle continues! In this round, we have whole milk in the left-hand corner, and soy milk in the right, both fighting for the title of highest calcium levels! This round is stolen by the soy milk!

Round 3:

plant-based foods

In the last round, we put tuna up against the Fry’s Golden Crispy Fish-style Fillets in the battle for the highest omega-3 levels. The vegan fish-style fillets knocked the fish out of the park with their 0.7g of omega-3 thanks to the help of their added flaxseed oil. It was a total knockout!

There are so many more examples where plant-based foods absolutely trump their animal-based alternatives when it comes to nutritional value. Some other examples include the iron levels in pumpkin seeds (15mg of iron per 100g) compared to beef (3.8mg of iron per 100g) or the vitamin A levels in sweet potato (961μg of Vitamin A per 100g) compared to tuna (757μg of Vitamin A per 100g). According to the American Dietetic Association, an appropriately planned plant-based diet may also aid in the prevention and treatment of some of the world’s most common diet-related diseases.

Eating a plant-based diet isn’t only good for your health; it’s also great for the environment. Animal agriculture is the leading cause of deforestation, water depletion and pollution, and is responsible for more greenhouse gases than the entire transportation industry. Lastly, of course, it’s far better for the animals we share our planet with. Humans kill over 60 billion land animals and 2.7 trillion fish every year for food. Not only is this completely unnecessary, but it invariably includes cruel practices like dehorning or castration without anaesthetic.

Thinking of trying to eat more plant-based food? Join us by pledging to take the Veganuary challenge this January! Veganuary is the world’s largest vegan movement, inspiring people to try going vegan for January. Take the pledge with us to receive helpful tips, recipes, and more.


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Keeping fish off our plates, and our oceans alive

As a family business, all of our products that we make are created with our children and grandchildren in mind. Our current food system is totally unsustainable and if we keep on going at our current rate, there will be nothing left for our future generations to survive on. Indeed, as the Native American proverb goes: “We do not inherit the ocean from our ancestors; we borrow it from our children.”

We are driven by our own family’s need for food that has a light impact on the planet and by our own children’s livelihood in the years to come. This is why we started creating meat-free products. It became apparent, however, that it’s not only the forests and the land that are impacted by our food choices, but the oceans as well.

The ocean covers 71% of the earth’s surface, serving as a major component of our ecosystem. It is responsible for every two breaths we take. The ocean produces more oxygen than the entire world’s rainforests. It absorbs almost half of the carbon dioxide. 86% of drinking water comes from the oceans. Our survival is closely linked to the survival of the ocean. Yet it is under threat due to overfishing, ocean dead zones, pollution, species extinction, habitat destruction, climate change.

With scientists confirming that we could see fishless oceans by 2048, we were determined to create a plant-based alternative to fish. Sure, we had already created the Fry’s Battered Prawn-Style Pieces – which, through our customers’ purchasing, resulted in over 3 million prawns from being caught in 2018! But we needed something else. We needed something bigger, better and different, and that would save our oceans and the lives of millions of sea creatures. And we needed something that would nostalgically speak to good ‘ole fashioned fish and slap chips, wrapped in newspaper, that also contained the same amount of omega fatty acids as tuna.

The idea behind creating a fish-style fillet began when my family was at the beach. My youngest son saw fish being caught in the distance. As a young, passionate ocean lover who dreams of becoming a marine biologist and protector of the seas he was deeply saddened at the thought of ocean life being killed; and so asked his grandparents what they could do to help. This sparked the idea to create a product that offered the taste, texture and versatility of a piece of battered fish, the Fry’s Fish-Style Fillet!

What is the state of our oceans?

  • 3/4 of the world’s fisheries are exploited or depleted.
  • As many as 2.7 trillion animals (fish and by-kill) are pulled from the ocean each year, by fishing methods such as trawling, purse seine, long lines, explosives, and other techniques that are damaging ecosystems.
  • As many as 40% of fish caught are discarded every year.
  • 1/5 of fish worldwide are incorrectly labelled. This means that seafood labels cannot be trusted.
  • Animal agriculture is fueling sea life depletion at a rapid rate.

How are land animals negatively affecting our seas?

Pigs, chickens and cows being responsible as the world’s leading oceanic predators. Farmed land animals are the leading causes of sea pollution, species extinction, habitat destruction and ocean dead zones. Our appetite for meat is affecting the state of our waters.

Why is this the case?

  • Livestock operations on land have resulted in more than 500 nitrogen flooded dead zones in our oceans around the world due to waste runoff.
  • Pesticides and chemical fertilizers used in the production of feed crops poison waterways.
  • Animals are sometimes fed fish as part of their diet, further depleting the seas.

Could farmed fish (aquaculture) be the answer?

  • Farmed fish are unhealthy: They are fed antibiotics, and prone to many bacterial pathogens and diseases that are highly contagious due to the crowded pens in which they live. Their waste and parasites spread to nearby wild fish, plants and the surrounding ecosystems too.
  • The ocean is still being depleted: 1/3 of all wild fish caught are fed to farm animals and farmed fish.
  • It is not energy efficient: takes up to 2kgs of fishmeal to produce 0.4kg of farm-raised fish sold in stores.

What then is the solution?

To stop eating fish – there is no such thing as sustainable seafood. We can no longer fish at the scale that we are currently doing, otherwise, we could see fishless oceans by 2048 and we will not be able to survive.

  • As a society, we all need to reduce our global demand for meat and animal by-products. This means switching your meat with a plant-based alternative (like our burgers, nuggets, sausages and pies), taking part on Meat-Free Mondays or going entirely plant-based!
  • We need to switch to fish-free plant-based alternatives. You can try out our new Fish-Style Fillets and Battered Prawn-Style Pieces.
  • We must limit the use of agricultural fertilizers.
  • Farms must implement effective water treatment to offset chemical run-off.
  • We need commitment and change on a local, national, and global level from the public and private sector and consumers.

We are the only hope for the ocean. And the ocean is our only hope for survival.

———————————————————————————————————————————

By Tammy Fry, International Marketing Director of The Fry Family Food Co. and Director of Meat Free Mondays in South Africa

About the author:

Tammy is a dreamer, a philanthropist and a person who believes they can change the world.

As the eldest daughter of the Fry Family – three generations of vegetarians and makers of plant-based protein foods, she is a passionate advocate for plant-based nutrition and cruelty-free foods.

She has been at the helm of product marketing at The Fry Family Food Co. and Director of Meat Free Mondays in South Africa and Australia for over a decade.  In these roles, she is guided by nutritional expertise, a love of fitness, love of the environment, and an outdoor lifestyle. Enabling others to live a happier and more energetic lifestyle through plant-based nutrition is the cornerstone of her passion.

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Getting serious on cereal: The Kasha Back story

When my dad started Fry’s in 1991, his idea was to craft nutritious and convenient alternatives to meat that my whole family (and friends) could all happily eat. Fast forward a good few 26 years later and now we are a fully-fledged second generation family business. And that means upping the ante a notch or two, all the while continuing to keep things plant-based, nutritious and tasty – just as my dad would have wanted!

My sister, Hayley, and I are both working mums and are avid cross-fitters, so we find the time in the day just slips by, while we are left scrambling in the morning to drop the kids off at school on time, getting to meetings, and working out, let alone finding the time to make wholesome meals! We needed to make things easier, and it needed to start with our food. We asked ourselves, “What can we make that is easy and doesn’t compromise our health and our kids’ health?”

It needed to be a pre-workout shake, post-workout shake, breakfast on the run, desk eating-approved, important meeting-accepted, lunchbox-friendly and afternoon snack-OK’d. It needed protein and superfoods. It also had to be natural, low in sugar and 100% vegan. Basically, we wanted to make superhero food. Not an easy task.

But we were determined to make our dream of crafting a nutritious and yummy triple-threat meal a reality.

And so Kasha was born.

First, we had to decide on the flavours and develop the recipes. Figuring out which ingredients went well together without one or the other dominating, getting the texture perfect, and ensuring it was nutritionally balanced was certainly a learning process. We played around with superfoods like moringa and chia seeds, healing spices like cinnamon, and some of nature’s finest plant proteins, soy isolate, buckwheat and oats. As my sister and I, as well as our four young children, follow a plant-based diet it was important that the ingredients were healthy, comprehensive and light on the planet. After having countless breakfast-for-dinner nights, we got the two recipes – Chocolate and Vanilla & Chia – exactly how we wanted them to be.

Then we had to figure out a name. Oh dear. After going through the dictionary, we settled on “Kasha”. Kasha is a type of cereal or porridge made from buckwheat groats that have been roasted, soaked and simmered until soft, and because one of the main ingredients in the cereal is buckwheat, we decided on the simple and catchy name.

We then moved to the packaging: a critical component to the whole endeavor. How could we package Kasha in such a way that was different from the run-of-the-mill cereal brands? We wanted our packaging to obviously be fully reusable while conveying the health benefits simply and effectively. As we were moving into another category (from frozen foods to cereals), we also had to consider how to portray Fry’s so that we were still recognizable to our current customers and impactful to new customers.

We decided on a distinctive tub shape for the box. But finding a supplier was a nightmare! The lid width was completely unique so had to be specially made but we were adamant on settling for what we wanted! The other design challenges were massive too. We brought together some of the best minds in the industry: one Australian (who was in Durban at the time on a surfing trip), myself (a Durbanite living in Australia), a marketing guru from Cape Town, and our own in-house designer, based in Durban. This was our small team of four who took on the challenge to design the cereal pack. We spent months of trial-and-error on designs that didn’t really work. Revert after revert, we finally nailed it. Kind of.

After months of hard work, we supplied the artwork to the printer. This started a whole new set of problems… They could not reproduce the colours correctly and the Chocolate variant colour looked identical to Vanilla & Chia. It was back to the drawing board!

And then everything was ready. Our desire to be different paid off and our protein-packed instant cereal, Kasha, was finally good to go! It was time to hit the shelves around the world as the perfect on-the-go meal option that could be used as a superfood breakfast cereal or added to smoothies. Made from only the best that nature has to offer and an ingredient list you can understand, Kasha is a product very close to my family’s heart and mine too.

I hope you enjoy Kasha as much as we do. Life is what happens between bowls of Kasha!

Love Tammy Fry

xxx

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News

Tips on raising conscious kids in the kitchen

“We do not inherit the earth from our ancestors; we borrow it from our children.” – Native American Proverb

When mealtime comes, kids can be tougher than any fancy food critic. Making food that is convenient to prepare, tastes good and is nutritious, is no easy task. As a family with kids ourselves, we understand the need to not only make mealtime entertaining, but also the importance of raising awareness around where our food comes from. Cooking is an excellent way for children to learn responsibility, understand healthy food choices and make connections about what is on their plate.  It also creates quality family time and treasured memories.

With this in mind, we have put together our top eight tips for making healthy, wholesome meals fun, simple, educational and inspiring for the whole family!

  1. Get everyone involved while learning new skills! From measuring the wet and dry ingredients, to stirring and whisking, there is a task for everyone! And don’t forget about the rinsing, scrubbing, chopping, dicing and even julienning! Get the really little ones to help clean the veggies while the slightly older kids can assist with measuring and handling the sharper equipment.
  2. Art class is now in session! There is so much more to cooking than just the final meal. Setting the table and plating the food in artful ways are some fun methods to get creative and expressive with food.
  3. Get a roster going. Get the whole family to take turns to make snacks and school lunches in the week or cook dinner on the weekends. From date balls to sandwiches, and from easy pizzas to burgers, there is a meal for everyone to take responsibility for. It’s a great way for everyone to learn about balanced eating and nutrition.
  4. Be the star of the show! Choose a colour like red or purple, or a veggie that you love, and create a meal around that! Start a conversation around that veggie: Why it is healthy to eat this plant? What are the different ways to prepare it? How does it grow and where did it come from (eg.: homegrown or from a farm nearby)? It’s a fun way to learn about the cycle of an ingredient’s life from seed to table as well as encouraging out-the-box thinking (try to think of all the creative ways to cook the veggie…the crazier and more hilarious, the better!).
  5. Talk about the gratitudes in your life. Be grateful for every meal you eat with your family and say it out loud. Showing appreciation for the nourishment the food is giving to your body, to the farmers who grew the various ingredients, for the transport that helped bring the food all the way to your plate, and for the people sitting around the table with you, develops a deeper connection and respect.
  6. Talk about where food comes from, animals included. Educating yourself and your family about the health benefits of fruits, veggies, starches, grains, plant proteins and fats are important. Talking about where animal products come from too may seem daunting, but it could help the rest of the family understand your point of view. Try to keep the emotions out of these discussions – be honest, logical and be prepared to answer any questions.
  7. Be ready for social gatherings. Be prepared for events like school outings, parties, camps and sleepovers; they often always include animal products. Pack some options like meat alternatives for your child the night before so that they don’t have to go hungry or feel left out, but also be flexible. In these environments, children will often explore and try new things that they wouldn’t normally do at home. As parents, all we can do is offer guidance and provide knowledge. Parenting can be tough; let your children make their own choices outside of the home.
  8. Honour the fact that everyone is on their own journey. We cannot enforce our own feelings on our children, other parents or their children! Listen to their point of view openly, be kind, and give your own thoughts in a non-confrontational way. Plant seeds. Do not judge.

Starting in the kitchen may seem a bit far-fetched when talking about consciousness but it is the one place in the home where many important topics all come together, such as socio-economic issues, health and nutrition, environmental challenges, the wonderful miracles and beauty of nature, and more in practical ways.

Of course, we all want the very best for our children. We instill morals and values in them, hoping they will turn out to be good, upstanding members of society. We want to feel proud of them, knowing we have done our job. However, our children are their own selves, acting out their life’s purpose and fulfilling their own destiny. Indeed, raising conscious children is an ongoing job; and it requires presence and remaining connected with them.

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News

The Back story: New artisan coconut ice cream

by Tammy Fry Kelly, Marketing Director – Fry’s Family Foods

I know you haven’t heard from me for some time…I have been working hard together with my family to develop and launch an Artisan Coconut Ice Cream (exciting stuff for sure!) Yes, ice cream from coconuts developed in our kitchen at home and inspired by a simple pot of salted caramel. I wanted this post to reflect on some of the processes of getting ice cream from our kitchen to supermarkets around the world.

Roughly 2 years after we made that first pot of salted caramel from Himalayan salt and coconut sugar, we finally did it! Hello, amazingly creamy, artisan, dairy-free ice cream! (OK, it wasn’t as simple as that, but this post gives you some of the “back story”.)

Just toasted coconut, Vanilla Bean Espresso, Tons of Cookies, Salted Caramel and Madagascan Vanilla Bean. From REAL INGREDIENTS…not flavours bought in bags, but the real deal! And to top it off, it is sweetened only with agave making it LOW GI.

We didn’t want to mass produce something which we had made with so much care so we took the time to find someone that was willing to go on this journey with us and to duplicate the “homemade-ness” of our ice cream.

The Back Story

Hayley, my sister, takes care of the inside (the ingredients, the flavours, sourcing the raw materials and carefully choosing what belongs in the best tasting ice cream in the world) whilst I take care of the outside (how it looks, feels, and how we reach everyone in the world). This isn’t a daunting task at all when you have your family by your side and a world-class plant-powered team to help out?

The process followed is quite simple but the detail can be overwhelming. Designing packaging without an agency and relying on your own creativity can give you many sleepless nights, especially when you feel you haven’t quite “nailed” it. This packaging development took over 100 concepts to finally get right. The number of times you change a photo, change a colour, change font type, change the font type on the other Fry’s product to see if it works across the whole brand, change a background, change concept, start again, go for a surf for momentary inspiration, start with a new concept… And then starts the work of writing copy, changing copy, editing copy, compliance with multi-country food packaging legislation (which can be soul-destroying at times, believe me!). Of course, food photography is required and again the level of detail is painstaking. I learnt a few new things about photographing ice cream. It melts faster than you planned it to and coconut husk hairs never lie exactly the right way! This goes on for months (and no, you haven’t yet shown a buyer or “bounced your ideas off anyone”). You make 3D versions of the packs, you hold them and feel them and then you start all over again with more changes. Artwork finally, finally is sent off for printing.

Then starts the actual manufacture.

Hayley called me in tears from the first production run…the stress of making food by hand and still keeping it at minus 20C while you move it from one freezer to the next and into containers is enough to break someone. And tasting over and over again to make sure that nothing has changed (because you swear that something may have changed). Of course, there are always hurdles to jump through at your first production run. It’s tough. This after she had undertaken almost 8 international trips in just one year to pull the project off.

You need to go to these lengths and then further to do your absolute best so that when you go to the world with your product, they accept it and love it!

And then after all the hard work, and secrecy, the cat is out of the bag and you put your product out to the world. And you hope and pray that they do love it. Because after all every comment and every bit of feedback is taken incredibly personally (think about that next time you write to Fry’s – be kind!). You hope that they can see just what one family has gone through to do their absolute best.

Just like that, a dream takes flight, an emotional moment for sure, a moment of elation and terror all rolled into one. And the first person that nods their head when they taste, rolls their eyes with enjoyment…that affirmation is like nothing you can imagine. You breathe. Again.

So before you tuck into that incredibly delicious Fry’s Ice Cream, you will know the backstory. I think it may taste even better (if that’s even possible).

P.S: As you know, we are a proudly family-owned business. We make food that makes the transition to a plant-based diet easier, nutritious and sustainable. We eat our own food every day, our children eat our food every day…you can trust the ingredients and know that the food was made with love and attention to good quality.

Looking for the new range of Artisan Coconut Ice Cream? Find out which stores stock the range here!

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News

The post Fry’s curry cook-off competition

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Meat-free curried dishes don’t have to be boring – they can be just as delicious as their meat counterparts but with all the added health benefits of a vegetarian diet. And to get the gastronomic creative juices flowing, we partnered with Fry’s Family Foods for our first vegetarian Curry Cook-Off in South Africa.

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To help prepare food fit for the Gods, the POST/Fry’s Curry Cook-Off will take place during September and October to coincide with the month-long Tamil fasting month of Purtassi, as well as the Hindu period of Pitru Paksha, when ancestors are worshipped. Two regional semi-finals will be held at Sibaya Casino and Entertainment Kingdom in Durban and at Carnival City in Johannesburg. The final cook-off will take place at the Wild Coast Sun.

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Celebrity chefs such as Deena Naidoo and Asha Maharaj will sample the dishes to choose a winner. Now get ready to take part in the POST/Fry’s Curry Cook-Off by creating original dishes incorporating any of Fry’s 21 products.

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To enter, simply fill in an entry form (download here) and attach it to your original recipe using one or more of the Fry’s range. Then scan and email to [email protected] or drop off at Independent Media, 18 Osborne Street, Greyville, in the POSTcompetition box.


Deadline for entries is 12 noon on June 17!

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News

Sneaking in the goodness every day

fussy-eaters-kids1

by Cath Jenkin, Freelance Writer and Journalist 

Overcoming fussy eaters in your family

I’m one of those annoyingly lucky parents – my daughter loves eating her vegetables but simultaneously enjoys chocolate too. This didn’t just happen though – it was an actively aware approach to healthy eating that started from the day I first spooned cereal towards her mouth.

Choice makes it a personal investment
From the moment she was toddling around and scaring me with her vocabulary, dinner became a matter of choice. By actively enabling her to choose between two or three meals I’d be happy to put on the dinner table, she felt like her dinner was the result of her decisions. Kids love making decisions and being given a sense of responsibility for their lives, and yes, this is a little thing – but it’s not that difficult to implement. While I’ve never had to hide vegetables in her dinner, I have done that more recently since our family expanded (this is why my fiancé loves my lasagne so much, but don’t tell him!).

Colourful food is your friend
Ask a kid what their favourite food is and why, and they may just tell you it’s all about the colour of it. Strips of yellow and red peppers make for great finger food, while cubes of Fry’s Slicing Sausage on a kebab stick with chunks of fruit or vegetables make for a great dinnertime treat (that’s not actually a treat!) Offering a varied plate that’s big on colour and on crunch as often as you can, does help to eliminate the “Oh, no, I don’t eat that” phrase.

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Lekker Lunches
There’s a lot to be said about lunchboxes. Many parents will tell you that it seems like they plop an apple into their children’s lunchbox, just to give it a trip out of the house for the day, only for the process to be repeated throughout the week. My go-to lunchbox meal again is made up with variety and colour. My daughter often ditches the sandwich and enjoys more snacks, so a healthy lunch is made up of raisins, celery or carrot sticks, rice cakes and – of course – a treat.

Treats are part of the plan
You can berate me for saying this and that’s okay – I believe that treats should be a part of your family’s eating plan. If you demonize treats or make them a forbidden item, the attraction of them becomes all that more real, and could lead to binging when your children have more power over what they choose to eat. Instead, we treat treats (haha!) as part of the plan when it comes to family eating. Maybe we’ll have ice cream today, but tomorrow, we’ll double up on the salad and that’s totally okay.

What’s the secret to avoiding fussy eaters? A solid plan and an awareness that, if you fail today, there’s always tomorrow to try again. Good luck parents!

Cath Jenkin is a Durban-proud freelance writer and journalist who enjoys experimenting in the kitchen, but it only works out sometimes. Don’t ever ask her to cook rice. Follow her on Facebook and Twitter or check out her blog.

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News

This Movember, it’s time to pass up that ham roll

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Last week, The International Agency for Research on Cancer (IARC), the cancer agency of the World Health Organisation (WHO), announced that they were going to classify processed red meat as carcinogenic to humans “based on sufficient evidence in humans that the consumption of processed meat causes colorectal cancer.”

Globally, public and media reaction was immense and overall there is a sense that humans need to rethink their meat consumption. Whether a flexitarian or passionate meat eater – moderation and conscious consumer buying behaviour can now be seen as active health benefits in the fight against cancer.

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Says Tammy Fry, International Marketing Director of Fry’s Foods. “As a family, we have been vegetarian for over two decades.  My parents started Fry’s Family Foods in their kitchen in 1991 in an attempt to find healthy, delicious meat-free alternatives.  They knew then that a meat-heavy diet was not good for your body or for the environment. Science is now agreeing with them.”

Fry’s Family Foods’ product range is entirely vegan and is made from grains and legumes.  As complete proteins, they contain all 8 essential amino acids.  They are also NON-GMO and have zero cholesterol.  The fact that they are tasty and appeal to non-vegetarian palettes is an additional bonus.

“I believe that WHO’s report had a massive impact on everyday consumers around the world because it dealt specifically with processed red meat,” says Fry. “People lead increasingly busy lives and convenience food has become the norm.  But convenience doesn’t have to mean unhealthy eating.  Fry’s products and recipes are specifically designed for ease of use and versatility.  Our food is easy to prepare and delicious.  For example, our quick meal section on our website has loads of recipes, like this Delicious Deconstruction, which is an epic burger designed to satisfy the most-meaty of hungers,” she adds.

The Cancer Association of South Africa (CANSA) also emphasizes the role that diet and leading a balanced lifestyle plays in reducing your cancer risk. They recommend eating five portions of fruit and vegetables while limiting your intake of meat. Instead of eating meat, CANSA recommends you rather eat more beans, lentils and soya products.

In the developing world cancer kills more people than AIDS, malaria, TB combined and it is predicted that those numbers are just going to increase. A study published by the medical journal Lancet predicts that South Africa could see an increase of 78% in the number of cancer cases by 2030. The same study listed Prostate Cancer as being the number one cancer diagnosed amongst South African men.

“The timing of the WHO report and the fact that we are currently in ‘Movember’ means that this is the perfect time to show South African men in particular that eating less meat does not make them less-manly,” says Fry.  “In fact taking control of one’s health is a very powerful thing to do.  And it can start with choosing to make an epic, meat-free burger.”

Try the Meat Free Movember Challenge. Go Meat-Free for November and spread awareness about health on your plate and your face! Check our Eat Better section to download ecookbooks, meal plans and more to help you go Meat Free!

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Top four foods for your heart

 Love Your Veggies, Love Your Heart!
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The latest South African health statistics show that about 130 heart attacks and 240 strokes occur daily in our country. The latest findings show that 6.3 million South Africans are living with high blood pressure, while we have one of the highest rates of hypertension worldwide. Heart failure is in the top 10 causes of death in South Africa but it is not all doom and gloom – a plant-based diet, free from cholesterol and saturated animals fats, has been shown to help prevent and even reverses heart disease.
We have carefully selected four delicious plant-based foods that are not only tasty but are good for your heart!
Top Four Foods for your Heart:
 1. Kale
201502-TT-1-IG-200x200What can kale not do?
In addition to boosting your immune system, counteracting the negative effects of smoking and preventing the common cold; kale reduces your chances of developing heart disease. Health-promoting phytonutrients in kale are extremely beneficial for heart health and the compound, glucoraphanin, found in the leafy green helps plaque from building in your arteries.
2. Soy
201502-TT-2-IG-200x200According to the American Heart Association; “There is increasing evidence that consumption of soy protein in place of animal protein lowers blood cholesterol levels and may provide other cardiovascular benefits“. While several studies suggest that “soy may help reduce menopausal symptoms, and lower the risk of heart disease and osteoporosis.”
3. Nuts
201502-TT-3-IG-200x200Studies have found that a single handful of nuts every day may cut your risk of having a heart attack by half. Evidence also suggests that nuts boost longevity. So nuts are the ultimate snack food; choose them over chips and a spoonful of peanut butter over sweets. Also while you are at it… try a brisk walk each day. Just 60 minutes of moderate exercise will help your immune system, help you sleep and give you more energy.
4. Whole Grains

201502-TT-4-IG-200x200Grain products range from pasta, bread, oatmeal and cereals (even Fry’s is made from a blend of grains!). Eating whole grains have a number of important health benefits. The dietary fibre from the whole grains, when forming part of a balanced diet, reduce blood cholesterol levels which promote a healthy heart.

Why not turn these top healthy foods for your heart into a delicious, protein-packed, salad? Our recipes are brimming with taste and make eating better easier! Head over to our salad recipe section now or let us know what your tops tips are for good heart health on Twitter!