What kind of Fry’s fan are you – Competition

What’s your favourite Fry’s food? Maybe you salivate over the Schnitzel, crave the Chia Nugs, or pine for the Prawns. From plant-based burgers, to meat-free sausages, and from falafels, to fish-free prawns, if you were stranded on a desert island, you wouldn’t go hungry!

Now we want to know your best-loved Fry’s product and how you like to eat it! So take the quiz below and share your answer with us on social media. You can WIN 10 boxes of your fave Fry’s food that you can share with friends and family. Or not. It’s every man for himself when stranded on an island.

Answer the foodie quiz and tag us @frysfamily on Instagram, @frysfamily Twitter or @thefryfamilyfoodco on Facebook. Use the hashtag #FrysFans so we can track your answers.
Ready, set, Fry!


Food review/symrise new product competition 2018 awards press release

We have just won at the 24th Food Review/Symrise New Product Competition 2018 awards evening for our clean label, The Crafted Range. Kasha, our new high-protein cereal, also won Runner Up for Best Packaging on the same night.

The Crafted Range is fully plant-based, made from natural ingredients and fresh herbs and spices. The range includes four meat-free food products that are an ideal, everyday meal or snack option for flexitarians, vegans, and meat-eaters alike.

The Crafted Range is available to buy from the frozen food section of selected Pick ‘n Pay, Spar, and Checkers stores nationwide.

Included in the range are the Chickpea and Roasted Butternut Balls, the Soy and Quinoa Country Roast, gluten-free Rice Protein and Chia Nuggets, and gluten-free Chickpea and Quinoa Falafels.

The Crafted Range is created with natural ingredients and includes superfoods like chia seeds, quinoa, and rice protein. The products are a healthy source of protein with all considered to be “complete” proteins, meaning they offer all essential amino acids for a healthy balanced diet. In addition to being a source of protein and fibre, our products are naturally free from cholesterol, are only flavoured with natural herbs and spices, and include no GM ingredients or refined sugars.

According to a study by the global information, data, and measurement company, Nielsen, consumers are increasingly aspiring to achieve better health and eat healthier foods. Consumers are going back to the basics; people want foods that are fresh, natural and minimally processed. Indeed, 47% of South African respondents look for food products made from vegetables and fruits, 39% want GMO-free food, and 53% want their food to be as natural as possible. 28% are looking for gluten-free food, and 43% of South Africans want cholesterol-free food, food that is high in fibre, and view foods that are high in protein to be important.

Salad Jar with Butternut Balls and Falafels

Tammy Fry Kelly, our International Marketing Director, comments: ‘We’re seeing that meat-free diets are becoming more mainstream, and retailers in the UK estimate that the meat-free market is currently worth around £270 million and is growing at 6% each year globally.  Within the sector, meat-free products no longer belong in a separate freezer and are now merchandised alongside meat equivalent products. Sustaining and sustainable, the new Crafted Range will fit well within any category and will provide consumers with a hearty plant protein that is natural and nutritious. This award is testament to the growing plant-based market and we are excited to continue to play role in helping to make people’s lives easier to transition to a meat-free diet!’


WIN a Fry’s hamper and 1 of 25 Weber Smokey Joe Braai worth R2000!

In the spirit of Heritage Month and Heart Awareness Month, we are celebrating the joys of heart-healthy plant-based grilling, with our friends at Weber! Eat for your heart with your heart, and stand a chance a win a Fry’s hamper and one of 25 Weber Smokey Joe Charcoal Grills worth R2000 each by entering our Love Your ❤ Competition.

If you have ever tried our Nuggets or Schnitzel on the braai, you will know how crispy and succulent they turn out! Are you ready to grill it up with our heart-healthy, plant-based meat alternatives this September?

A plant-based diet contains no cholesterol, a main predictor and cause of heart disease; is lower in saturated fat, which increases the risk of heart disease and stroke; and contains a rich amount of heart-protective nutrients and antioxidants – all without sacrificing on flavour!

By making a few, small changes to your diet and overall lifestyle, you can improve your heart’s health and increase your longevity.

Enter the Love Your ❤ Competition today and you could be one of the 25 lucky winners!

There are 2 ways to enter the competition:

  1. Purchase 2 boxes of any Fry’s product and SMS the word Fry’s and the last four digits of either barcode to 33711. Example: Fry’s1256 (Till slips need to be retained and presented in order to redeem the prize);
  2. Download Love your  ❤ ecookbook > Tell us which recipe you would like to try on Facebook > Tag two friends who you would like to cook the recipe for.

25 winners will be chosen to receive the prize and each winner will receive a Weber Smokey Joe Charcoal Grill and a Fry’s hamper worth R2000 each.

The competition runs from the 25th of August 2018 at 7am to the 15th of October 2018 at 12pm.

Full T&C’s here.

Want to celebrate some more this Braai Month with free burgers?

We are going on a road trip and you’re invited to come along with us this September! We’re hosting plant-based braais in JHB and Durban – with free burgers! Our aim is to host the biggest plant-based South African braai, so help us celebrate the joys of heart-healthy, plant-based grilling and spread the events with friends and family.

All events have an entrance fee of R20 and all proceeds go to a local animal charity in the area. In exchange for your entrance ticket, you are able to claim a free burger! Each event has a green market so bring cash on the day to support vendors selling food, drinks, and an array of lifestyle products.

Durban 16th September, La Lucia Mall Park

JHB 22nd September, Ennis Garden Centre

As South Africans, we take great pride in the diverse traditions that make up our country. We want to celebrate our braai culture, all the while honouring our beautiful country and her land, as well as positively influencing our own health and that of our families and communities.

From vibrant veggies, to sizzling skewers, make your flavourful, plant-based braai one to remember! All you need is a touch of imagination, a quality and efficient braai, a sprinkle of good company and a few delicious recipes to knock up tasty, meat-free meals.

Download Love Your ❤ Cookbook!

Join us in celebrating braai meals that are good for your health, for the planet and for the animals!


Celebrate World Vegan Month and win!

The term “vegan” was first coined by English animal rights advocate and founder of The Vegan Society, Donald Watson, in 1944. However, evidence dating back to over 2000 years ago, indicates that people have been making deliberate choices to avoid animal products for centuries. As early as 500 BCE, Greek philosopher and mathematician, Pythagoras, promoted compassion for all species and followed a vegetarian diet.

Fast forward to today and it is undeniable that the awareness around veganism is growing steadily, or should we say, skyrocketing! Last year, Google saw an astonishing 90% increase in ‘vegan’ searches, indicating this trend is not slowing down anytime soon.

What is World Vegan Day?

What began as World Vegan Day, acknowledged on the 1st of November, evolved into World Vegan Week and now, to what we celebrate as World Vegan Month! It’s a month where, around the world, workplaces, restaurants, schools, shops and homes recognize the importance of a plant-based diet.

How and What Can I Win this World Vegan Month?

To celebrate our favourite month of the year, we are giving away some incredible prizes to three lucky winners, with the help from some of our friends, including Faithful To Nature, Wonderbag, Almond Breeze, B-Well, Oh! PoppySeed, Vfoods, EcoGemGem, We are the Wildflowers and Beauty Without Cruelty!

To win your prize worth over R4000, simply share your story of “I went vegan”. If it was a special friend or family member, a compelling film, or a sweet animal, mention them in your story and spread the love of compassion! The competition runs throughout November, aka: World Vegan Month. Enter here to win and share your story on our Facebook page.

What Can I Do To Support #WVM?

  • Organise a vegan-themed lunch at work.
  • Host a plant-based BBQ/braai over the weekend.
  • Make a donation to a vegan charity or animal sanctuary.
  • Organise a vegan tasting night with friends and show how good meat alternatives, non-dairy cheeses and “accidentally vegan” food taste!
  • Take part in vegan outreach (e.g.: hand out nuggets, one-on-one education, demonstrations).

What Has Happened in the World of Veganism?

Are you ready to get involved this November? The year may be drawing to a close but it’s not too late to leave your mark! The bar has been raised though; so much has already happened in the world of veganism this year. From film, to fashion, to adverts and to awards, and from politics to sport, there are many milestones worth noting.

Three major films, centered on different aspects of veganism were released this year, including the groundbreaking health documentary, What The Health, Carnage, a new mockumentary that looks at veganism from a slightly different perspective, and OKJA, a Netflix Original film that sheds light on the ethics of eating animals in new ways.

This year, the major luxury brand, Gucci announced that it aims to be more sustainable, by pledging to go fur-free by 2018. Any remaining fur fashion items will be sold at a charity auction, with all proceeds going to the animal rights organization, The Humane Society International.

In the UK, an advert stating that “Humane milk is a myth” was cleared by the Advertising Standards Authority despite complaints from members of the dairy industry saying that it was inaccurate and misleading. Sparking debate around the world, the campaign went viral earlier this year. Moving from print to the screen, UK’s first vegan advert will be shown to millions in cinemas nationwide. With the help of crowdfunding, the advert aims to compel those who see it to acknowledge the reality behind UK factory pig farms.

In the world of sport, There are plenty of strong athletes who swear by a plant-based diet including Novak Djokovic, arguably one of the greatest tennis players of all time; world-renowned ultramarathon runner, Scott Jurek, who has been vegan since 1999 and broke the record for the Appalachian trail – completing the 3522kms in 46 days, eight hours and seven minutes; the famous Williams sisters, holding a combined 30 Grand Slam wins; MMA fighter and winner of The Ultimate Fighter 5, Nate Diaz; England striker, Jermaine Defoe; and Patrik Baboumian, a strongman competitor who holds several world records, including carrying a yoke loaded with just over 550 kilograms – the heaviest load ever carried. This year however was a big one for vegan athletics when the Gloucestershire football team, Forest Green Rovers, made sporting history this year by becoming the world’s first and only vegan football club.  And let’s not forget Lewis Hamilton, who – after announcing going vegan in September – is now a Formula One world champion again following his victory in Mexico in October.

But it’s not all about film, fashion and fun where veganism gets attention. Moving away from tie-dye to a suit and tie, Argentina, Germany and Belgium have made some major meat-free breakthroughs in the political sphere. Argentina’s Casa Rosada, the nation’s presidential house, now only serves plant-based foods on Mondays, President Mauricio Macri, also participates. The German Environment Minister, Barbara Hendricks, has officially banned meat at all official functions in the name of environmental and sustainability issues. Not too far away, The Flemish Institute for Healthy Life in Belgium launched a revised food pyramid that focuses primarily on plant-based food sources, including tofu, to form part of a healthy diet, with pizza, cookies, soft drinks and bacon falling completely outside of the pyramid!

As we continue to celebrate these achievements, it’s also been an exciting year for Fry’s, having just won the Taste Innovation Award at the world’s biggest food show, Anuga FoodTec Trade Show 2017, and “BEST VEGAN MEAT” at Vegfest UK Awards 2017, Europe’s largest vegan festival. Both awards were given only a week apart!

Join the movement to end animal suffering, tackle climate change, and improve human health by switching to a plant-based diet.


WIN a Fry’s hamper and Philips Airfryer worth R3000!

Do you LOVE to WIN? Eat for your heart with your heart, and stand a chance a win a Fry’s hamper and one of 50 Philips Air fryers by entering our Love Your Heart Competition to celebrate Heart Awareness Month!

We have teamed up with our friends at Philips who are behind the nifty kitchen appliance, the Air fryer. Using Rapid Air Technology, it fries, bakes and roasts with up to 80% less fat in half the time! Crispy Chicken-Style Nuggets, golden chips and perfectly done veggies in eight minutes? Consider it done!

Fry with air using Fry’s delicious, naturally cholesterol-free meat alternatives and show your support for heart-healthy living. By making a few, small changes to your diet and overall lifestyle, you can improve your heart’s health and increase your longevity.

Enter the Love Your Heart Competition today and you could be one of the 50 lucky winners!

It’s simple to enter:

Purchase 2 boxes of any Fry’s products and SMS the word Fry’s and the last four digits of either barcode to 33711. OR Like any of the Fry’s Love Your Heart Recipe posts on Facebook and tag two friends who you would like to cook the recipe for.

The competition runs from the 15th of August 2017 at 7 am to the 15th of October 2017 at 12 pm.

50 winners will be chosen to receive the prize.

Each winner will receive a Philips Air Fryer and a Fry’s hamper.

Read the full T&C’s here.


The post Fry’s curry cook-off competition


Meat-free curried dishes don’t have to be boring – they can be just as delicious as their meat counterparts but with all the added health benefits of a vegetarian diet. And to get the gastronomic creative juices flowing, we partnered with Fry’s Family Foods for our first vegetarian Curry Cook-Off in South Africa.


To help prepare food fit for the Gods, the POST/Fry’s Curry Cook-Off will take place during September and October to coincide with the month-long Tamil fasting month of Purtassi, as well as the Hindu period of Pitru Paksha, when ancestors are worshipped. Two regional semi-finals will be held at Sibaya Casino and Entertainment Kingdom in Durban and at Carnival City in Johannesburg. The final cook-off will take place at the Wild Coast Sun.


Celebrity chefs such as Deena Naidoo and Asha Maharaj will sample the dishes to choose a winner. Now get ready to take part in the POST/Fry’s Curry Cook-Off by creating original dishes incorporating any of Fry’s 21 products.


To enter, simply fill in an entry form (download here) and attach it to your original recipe using one or more of the Fry’s range. Then scan and email to or drop off at Independent Media, 18 Osborne Street, Greyville, in the POSTcompetition box.

Deadline for entries is 12 noon on June 17!