LIVEKINDLY launches the world’s largest virtual plant-based kitchen including two South African chefs

Our umbrella company, the LIVEKINDLY Collective, has recently launched Collective Kitchen, the world’s largest virtual plant-based kitchen.

The food-focused platform follows eleven experienced chefs from around the world as they recreate local and popular dishes with only plant-based ingredients.

Representing South Africa are two top plant-based chefs, Mokgadi Itsweng and Jason McNamara, sharing the kitchen with top international chefs from Los Angeles, Berlin, and Stockholm.

Chef Jason McNamara

The initiative includes the Top Dish video series, which features, among others, Chef Mokgadi Itsweng’s exploration of sustainable food initiatives around Joburg. Collective Kitchen’s creative chef-driven campaign is the first of its kind, with culinary experts from around the world creating unique, easy plant-based recipes for the home cook. Now everyone can enjoy a plant-based recipes of their favourite dishes.

Our mission at the LIVEKINDLY Collective is to make plant-based diets the new norm, and that’s only possible by making the transition to eating less meat easier for all cooks, no matter who they are cooking for.

Our chefs are using some of our most popular products to encourage home cooks to experiment and find out just how versatile, delicious, nutritious, and easy-to-make plant-based meals can be.

Chef Mokgadi Itsweng.

The recipes are made using some of LIVEKINDLY Collective’s top plant-based meat brands, including Fry’s and Oumph! Products, which are readily available at most leading retailers.

The Collective Kitchen embodies what our mission has always been at Fry’s, which is to inspire families to explore more meat-free meals.

Fry’s turned 30 this year, and seeing our incredible products being cooked by these talented chefs from around the world, on this beautifully inspiring platform fills us with so much pride.

Through Collective Kitchen, you will learn how to easily replace meat in popular dishes such as fried chick’n tacos, German doner kebabs, Swedish meatballsmince stuffed vetkoek or amagwinya or the Jozi kota, and much more. Each recipe comes with cooking videos and instructions on how to prepare the dishes.

Now everyone can be a chef! Check out the Collective Kitchen website.


We have joined forces with LIVEKINDLY Co!

We have exciting news! It has just been announced that the Fry Family Food Co. is joining the LIVEKINDLY Co. – a brand new company that is leading a global movement to build a sustainable future.

The LIVEKINDLY Co. is a collective of heritage and start-up brands and the company is planning to become one of the world’s largest plant-based food companies.

This relationship with the LIVEKINDLY Co. is our vision continued. We are thrilled to be part of this new company that is going to revolutionize the global plant-based food market. This venture gives us the opportunity to really scale up what we do in the plant-based food space.  We are going to reach more customers and change even more hearts and minds.

We’re the only South African company under the LIVEKINDLY Co. umbrella and we’re really proud to be bringing 30-years of experience, a deep understanding of local and global value chains in plant-based meat alternatives and a portfolio of over 60 plant-based products to the table.

Currently (with more to come) the brands under the LIVEKINDLY Co. portfolio are us (The Fry Family Food Co.), LikeMeat, as well as the fastest-growing plant-based digital media platform, LIVEKINDLY Media. The LIVEKINDLY Co. also has an equity stake in PURIS Holding, a really exciting company specialising in non-GMO, plant-based ingredients which means they are the only company in the plant-based food sector to own and operate the entire value chain of production.

While we’ve grown over three decades, moving into global markets and offering multiple product innovations, we’ve always remained family-owned and run. We are all really excited about this new adventure. We see it as a coming together of like-minded brands to create a movement for change. The family is still very involved in the business, and we will continue to create our award-winning products that our consumers know and love.

What makes us particularly excited is that unlike any other company in this space, the LIVEKINDLY Co. is creating a movement that will drive impact at scale and at speed.

With the help of the LIVEKINDLY Co., we hope to inspire more people to LIVEKINDLY for humanity, our home and those who share it with us.

Together we will be bringing so much more kindness to your plate.