The Big Fry Burger named “Best Plant-Based Food” at Symrise Food Review New Product Awards.

We are proud to announce that our beloved Big Fry Burger has been awarded the top spot in the “Plant-Based Food” category at the 2020/2021 Symrise Food Review New Product Awards.

We knew from day one that the Big Fry Burger would be one of the best plant-based burgers on the market, and we love that it has been recognized by one of South Africa’s top product innovation awards.

The ‘Plant-Based Foods’ category is a new addition to the Symrise Food Review New Product Awards and we can’t wait to see it grow from strength to strength.

Says Tammy Fry, co-founder and Global Brand Lead of Fry’s, “We launched the Big Fry Burger in 2020 in response to massive consumer demand for a local, affordable vegan burger patty that had the same sizzle, taste and texture as a ground beef burger. The Big Fry Burger ticks all of these boxes, and is a firm favourite with vegans, vegetarians and flexitarians alike.”

Tammy adds that awards like this show a growing demand for plant-based foods by retailers, food service and consumers. “The category is now a mainstream offering and this opens up incredible opportunity for product innovation both in-store and out of home.”

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How can we help you?

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+27 31 700 3022

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