Think you’ve mastered the art of the perfect burger? This November, we’re putting South Africa’s most creative cooks to the test with the Fry’s Perfect Plant-Based Burger Challenge!
We’re giving away R5,000 every week for the top five entrants — that’s R1,000 each for the best post on Instagram, Facebook or TikTok.
To enter:
🍔 Make your perfect burger using Fry’s new Smash Burger patties.
📸 Post your creation on social media.
📲 Tag @FrysFamily (Instagram & TikTok) or @TheFryFamilyFoodCo (Facebook).
🏷️ Use #ThePerfectBurgerChallenge and #FrysFamily.
🗣️ Tell us why your burger is the one!
Which Burger Personality Are You?
This challenge is all about creativity — so let your burger personality shine!
Whatever your style, Fry’s Plant-Based Smash Burger is the perfect base — juicy, golden, and 100% delish.
Ready, Set… Smash!
🔥 Get creative, build your burger masterpiece, and share it with the world. Each week, five winners will take home R1,000 each and our title of A Perfect Plant-Based Burger Creator.
Your burger. Your rules. Your chance to shine.
Join the #ThePerfectBurgerChallenge today — and show us your perfect plant-based burger!
T&Cs apply. Competition runs from 1 – 30 November 2025.