THE FACTS BEHIND KIND FOOD:
What Goes Into Every Fry’s Product
The vision for our products began in a family kitchen, guided by one
principle: only the best quality ingredients, always.
FIBRE FACTS
A lot of people don’t know that meat contains no dietary fibre. Plantbased
foods, on the other hand, are naturally packed with it — which
means switching to (or simply adding more) plant-based foods is one of
the easiest ways to up your daily fibre intake. Meat alternatives like ours
make that shift simple, because our ranges offer the flavours, textures
and familiarity you love, with the fibre benefits that only plants can
deliver.
Our ingredients are packed with fibre. Wheat bran acts as a prebiotic,
feeding the good bacteria in your gut. Chia seeds bring fibre alongside
omega-3s, antioxidants, iron, and calcium. Even our potato starch pulls
its weight — as a resistant starch, it helps with blood sugar regulation by
slowing digestion and keeping your gut bacteria happy.
Fibre supports heart health, digestion, weight management, and stable
energy. When you’re eating Fry’s, you’re getting it naturally, straight from
the ingredients, not from an additive.
POWER OF PROTEIN
“But do you get enough protein?” It’s the question every plant-based
eater knows well. We’ve been answering this since day one, and this is
what we’d like people to understand.
Instead of leaning on a single source, we use a carefully considered
blend of plant proteins (soy, wheat, rice, quinoa, pea and chia seeds) that
together deliver good-for-you protein levels that are comparable to the
meaty versions. Plus, our protein is low in saturated fat and packed with
fibre.
Soy is our primary base, and it does a lot more than just provide protein.
It’s been linked to healthier cholesterol levels, a lower risk of heart
disease, and a reduced risk of certain hormone-associated cancers. All
of our soy is 100% non-GMO, independently verified, and not sourced
from deforested land, because where ingredients come from matters as
much as what they do.
Quinoa brings a full spectrum of amino acids, essential for muscle
development and immune function. Rice adds niacin, calcium, iron, and
riboflavin. Chia seeds round it all out with omega-3 fatty acids that
support heart health by boosting HDL, the good cholesterol.
LOW SAT FATS
One of the important differences between plant-based and animal-based
food is fat, and it’s worth understanding why.
As a vegan brand, Fry’s uses only plant-based fats to create the juicy,
satisfying texture you want in good food, but with significantly less
saturated fat and no cholesterol compared to animal products.
Our go-to is sunflower oil, which is over 80% monounsaturated fats with no
saturated fat at all, a choice that is better for your heart and your
cholesterol levels. Flaxseed oil adds anti-inflammatory omega-3s. Coconut
oil, used in small amounts, brings natural antibacterial properties thanks to
its high lauric acid content.
Our palm oil, used only in our pastry products like Pies and Sausage Rolls, is
100% RSPO-certified segregated sustainable palm oil. It’s traceable to the
field it was grown in, and not from previously forested land.
OUR FLAVOURS
Great plant-based food pays attention to taste.
We build our flavours using fresh herbs and spices, locally sourced
vegetables, garlic, onion, tomato, and mustard. We focus on real ingredients
that create genuine depth without MSG or artificial flavour enhancers.
Tomato adds richness and colour, and brings vitamin C, potassium, folate,
and vitamin K. Mustard gives a tangy lift that makes everything around it
taste better. We also use garlic and onion in some products.
Where functional colourants or flavour enhancers are needed, we use them
honestly and intentionally. We want food that tastes good and happens to
be 100% vegan, MSG-free, and free from harmful preservatives. You
shouldn’t have to choose between meat-free eating and eating well.
OUR PROMISE
Fry’s didn’t start in a factory. It started in the Fry family kitchen, over 30
years ago, with Wally and Debbie Fry experimenting with making meat
alternatives for their family. What they ended up with were plant-based
burgers and sausages made from quality ingredients that have gone on to
feed vegan, vegetarian and flexitarian families for decades. Of course, it
didn’t stop at the burgers and sausages and Fry’s now has over 30 products
sold in many countries.
The focus on quality ingredients still guides everything we do. Every
ingredient we use is non-GMO, MSG-free, and 100% vegan. We test for
herbicides and pesticides, and our soy is independently verified as non-
GMO. Our palm oil is sustainably certified.
We genuinely believe that the health of people, animals, and the planet are
all connected and that every choice to leave meat off a plate is a positive
one. We want to make it easier to make better choices, one meal at a time.