Wally Fry Table

Fry's Family Photo

CRAFTING FOOD.
INSPIRING CHANGE.

The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen.

Fry's Family Photo

CRAFTING FOOD.
INSPIRING CHANGE.

The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen.

When we say ‘The Vegan Standard’ , what do we mean?

Our family founded The Fry Family Food Co. in 1991 from our tiny home kitchen. My dad Wally was looking for a way to create plant-based meat alternatives for his family. As lifelong vegetarians, my mom and I had convinced him to give up meat and he was looking for a replacement that could offer the same taste, texture and levels of protein.

Back then the concept of ‘veganism’ was almost unheard of in South Africa. In the three decades since, we have pioneered the growth of plant-based foods, crafting over 40 different products and making quality vegan meat alternatives accessible and available in over 40 countries.

Fry’s continues to be a market leader in the vegan food category in South Africa and beyond, and the work we have done on the ground with NGOs, activists, advocacy groups and leading vegan influencers has meant we have been at the forefront of the vegan movement in many territories, helping to build a global vegan standard.

Our focus continues to be crafting quality meat alternatives made from the best quality plant proteins we can find. We source top non-GM proteins from ethical sources, that are rigorously tested and certified free from pesticides. With these raw materials we produce quality products that are 100% vegan. From day one, my parents believed in only creating food they would be willing to feed their own family. Thirty years later, this has not changed.

Tammy Fry

IF IT’S NOT MEAT, WHAT IS IT MADE OF?

OUR MISSION

Every year, we look at turnover and put up a chart to show how many animal lives would be saved if someone had chosen a Fry’s Product instead of a meat product. In 2019 that number was 10,055 pigs, 647,737 chickens, 11,354 cows and 3 million prawns.

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How can we help you?

General Enquiries

Telephone

+27 31 700 3022

Export Enquiries

export@frygroup.co.za

Receive our newsletter

Want more nuggets? Subscribe to our newsletter and receive nuggets of information about products, promotions and everything plant-based from the Fry family.

Receive our newsletter

Want more nuggets? Subscribe to our newsletter and receive nuggets of information about products, promotions and everything plant-based from the Fry family.

How can we help you?

General Enquiries

Telephone

+27 31 700 3022

Export Enquiries

export@frygroup.co.za